Ogilvy on Direct Mail at Print Power DRUPA 2012
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A presentation made by Koen Van Impe (Ogilvy Brussels) on the Direct Mail Day at the Print Power booth at DRUPA.
Transcript of Ogilvy on Direct Mail at Print Power DRUPA 2012
DRUPA 2012
The advertising model is evolving from intrusive to participative
The consumer is in controlGrowing power of digital influencersConsumers are more digital native than advertisers
and agenciesPeople are multi-tasking continuouslyThere is no single model of consumer behavior
How to be creative ?
Redefining the medium.Direct Marketing is no longer about
push only.
creative
offer
list
How ?Who ?
What ?
What we used to do whilst creating a Direct Mail
Listen to your customers
Invite them into a dialogue
Engage them with your product offer
The new Direct Marketing paradigm
LISTEN TO YOUR CUSTOMERS
INVITE THEM INTO A CONVERSATION
ENGAGE THEM WITH YOUR PRODUCTS
HOW CAN WE CATCH A LEAD IN MID AIR ?
Create relevanceSurprise them !
Thank you for your attention
