Drupa 2012 - Direct Mail Day - Ogilvy
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Transcript of Drupa 2012 - Direct Mail Day - Ogilvy
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DRUPA 2012
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The advertising model is evolving from intrusive to participative
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The consumer is in controlGrowing power of digital influencersConsumers are more digital native than advertisers
and agenciesPeople are multi-tasking continuouslyThere is no single model of consumer behavior
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How to be creative ?
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Redefining the medium.Direct Marketing is no longer about
push only.
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creative
offer
list
How ?Who ?
What ?
What we used to do whilst creating a Direct Mail
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Listen to your customers
Invite them into a dialogue
Engage them with your product offer
The new Direct Marketing paradigm
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LISTEN TO YOUR CUSTOMERS
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INVITE THEM INTO A CONVERSATION
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ENGAGE THEM WITH YOUR PRODUCTS
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HOW CAN WE CATCH A LEAD IN MID AIR ?
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Create relevanceSurprise them !
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Thank you for your attention