Offline Marketingfor your Blog

by Ginger Arboleda

POPULATION

Why Offline?

FilipinosOnline

29.7MM

Filipinos on

Facebook22.6MM

Population of the Phils.: 91.9 MM

Time Spent OnlineHere are some online statistics from comScore 2010:

A person spends around 46.2 minutes online daily. Sleep will be roughly around 8 hours.

The avg person spends 15 hours & 14 minutes OFFLINE.

How to Market Offline

• Offline marketing can be done so many ways.

8 simple ways to marketyour blogs OFFLINE.

#1: Talk to People about your Blog

• It all starts with making people know that your blog actually exists

• You can start with friends and family

#2: Project Professionalism

• Know the vision/mission of your blog by heart• Create your job title• Prepare business cards• Have a consistent look

Sample Business Cards

Sample Business Cards

Sample Business Cards

Sample Business Cards

#3: Get out of your comfort zone

• Be adventurous!• Hang out with new people• Explore new industries

#4: Build Friendships with other people in the industry

• You can share and learn new things from these people

• You can build partnerships in the future that would make you more credibleand more established

#5: Create Promotional Materials

• Use this for brand awareness• Simple giveaways that people can see and use• Doesn’t have to be ‘bongga’

#6: Schedule Speaking Engagements

• Start small• You can start doing it at your place of work, or

you can organize a small get together with friends who want to go into blogging

#7: Look for Brands that you believe in and offer free services

• This is for building a portfolio that advertisers will be able to see in the future

• Don’t be afraid of making cold calls

#8: Create “Win-Win” Partnerships

• Don’t get into the game because you think clients don’t know better

• Create value

Ginger ArboledaMarketing Director

ManilaReviews.com /ManilaFitness.comGingerArboleda.comManila Blogs Family

Email Address: ginger@manilareviews.comTwitter account: @manilareviews or @gymger80

Plurk: http://www.plurk.com/manilareviews