OFFICE OF ITALIAN ADMISSIONSLL GroupLorenza Guerri

MKT 305

INDEX PURPOSE BACKGROUND FINDINGS AFTER INTERVIEW WITH THE CLIENT FOCUS GROUP AND PRETESTING RESPONSES DATA COLLECTION METHOD CLASSES USED FOR SURVEYS FIELDWORK DATA ANALYSIS PROCEDURES RESULT CHARTS LIMITATIONS AND ASSUMPTIONS CONCLUSIONS

PURPOSE

PROBLEM: Increasing number of Italian students in the past semesters

OBJECTIVES: find causes of this increase

Give the client information for their future decision strategies

BACKGROUND

SECONDARY RESEARCH Istat unemployment in Italy Necessity to go abroad or to have foreign education

JCU COMPETITORS AUR LUISS Bocconi and others

INTERVIEW WITH THE CLIENT

FINDINGS AFTER INTERVIEW WITH THE CLIENT Percentage of total number of Italian students

(different from website)

Importance of scholarships and their changes over the years

Changes in communication strategies

Interview with ENLUS professor Ammary More than 90% of Italians enroll to JCU 80% of ENLUS are Italians

FOCUS GROUP AND PRETESTING RESPONSES Pretesting questionnaire with 4 students

Problems in understanding questions due to language barriers (ranking scale)

Sensitive questions

Change in the order of the questions

DATA COLLECTION METHOD

STRATIFIED SAMPLE Italian students enrolled to their first

semester at JCU (23) ENLUS Italians (10)

Total completed surveys: 33 Surveys handled to professor at

beginning of class

CLASSES USED FOR SURVEYS’ DISTRIBUTIONClass Section Time Professor

ENLUS I T/TH 1.30 PM Ammary

ENLUS II T/TH 2.00 PM Ammary

COM 101- 3 M/W 4.30 PM Govero

EN 103- 1 T/TH 1.30 PM Sunstain

EN 103- 4 M/T/W/TH 10.00 AM Rutt

EN 103- 5 T/TH 11.30 AM Rutt

MA 101- 3 M/W 1.30 AM Arnone

FIELDWORK

Most challenging part Populations are very small (74 Italians) Samples are small too Slowness in communicating with professors

Not answering to emails Wrong scheduling

Sensitive questions moved to the bottom

DATA ANALYSIS PROCEDURES

33 survey completed

Code =99 no response

Tabs and cross tabs used on SPSS

RESULT CHARTSSTUDENTS’ STATUS

DS, 57.6%

ENLUS, 33.3%

TRANSFER + DS, 9.1%

Students' Status

RESULTS CHARTS- SCHOLARSHIP

NO, 57.6%

YES, 42.4%

Scholarship

RESULTS CHARTS- FIRST HEAR OF JCU

online newspapers, 15.2%

other, 24.2%

bus ads, 3%

Word of mouth, 42.4%

jcu to high school, 9.1%

newspapers, 6.1%First Hear About JCU

RESULTS CHARTS- OPEN DAY

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

69.7%

30.3%

Open day Attendance

P

Yes No

LIMITATIONS AND ASSUMPTIONS

Systematic errors Small sample (not representative) No responses

Highlights on gender

RESULTS CHARTS - GENDER

male0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

24.2%

75.8%

Percentage of Students' Gender

perc

enta

ge o

f gender

female

CONCLUSIONS 42% of respondents have a scholarship Word of mouth 70% attended open day before applying More than 70% females

SUGGESTIONS: Further investigations Larger sample

QUESTIONS