Ofer Kaltura Presentation At Unh March2010
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Transcript of Ofer Kaltura Presentation At Unh March2010
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Kaltura Presentation at UNH March 16, 2010
Ofer Ballin, Director of Business Development
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The first open – source video platform
The ONLY online video platform with unique presence in education
Open video
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A VISION for the future of media in the university…
SIMPLE TOOLS that students, faculty, librarians, & communications teams can all use…
An OPEN SOURCE framework for development
A COMMUNITY for innovation…
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Corporate OverviewHQ in NYC; R&D subsidiary in Israel40 EmployeesInvestors – .406 Ventures, Boston; Avalon Ventures, San Diego Incorporated Oct ’06; Technology unveiled Sep ’07 at the TC-40 event(won TC-40 People’s Choice award)First partnerships Q1 ’08 (Wikipedia); First revenue March ’08Advisory Board: o David Picker (President: UA studios, Columbia,
Paramount) o Keith Reinhard (Cofounder, Omnicom)o Yochai Benkler (Professor, Harvard)o Mark Rosenthal (President MTVN, IPG Media)o Paul Marshall (renowned expert, Media IP)o Brian Behnldorf (Director Mozilla, founder
CollabNet, founder Apache Foundation)o Matt Asay (GM Americas Alfresco)o Tony Perkins (RedHerring, AlwaysOn)
Dr. Michal Tsur, President & Co-founderCo-founder Cyota (sold $145M) ; Yale Post-doc in Open Systems
Ron Yekutiel, Chairman and CEO & Co-founderCo-founder & CEO, Destinator, Inc;Wharton MBA with Honors; Israel Air-Force Pilot (Major Res.)
Eran Etam, CTO & Co-founderCo-founder and VP R&D of ICQ (sold $407M); B.Sc. Computer Science and Math
Dr. Shay David, VP of Business and Community Development, Co-founderCo-founder & VP, Destinator, Inc;Yale Post-doc in Open Systems
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Video 1.0 vs. Video 2.0
Broadcast Model Online(Video Repurposed for the Web)
Films
Television Programming
Live Events
Advertisements
Video OnDemand
Films
Television Programming
Live Events
Advertisements
Video OnDemand
Webisodes
Democratization Programming
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Video 1.0 vs. Video 2.0
Film
Television Programming
Advertisements
Interactive Applications
Contests
Sweepstakes
Two-way video communication
Corporate Communication
Video Sharing
Lead Generation
Schedules
Webisodes
Video OnDemand
Democratized Programming
Community Building
SEO
Mash-Up + Remixing
Syndication
Video Ad Products
Non-traditional advertising
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Online Video Technology Platform
INGESTUpload & Transcode
MANAGEContent Management
PUBLISHApplication Studio
ENHANCEBrowser Based Editor
PUBLISHInteractive Player
PUBLISHSyndication
MONETIZEAdvertising & e-Commerce
ANALYZEReporting & Analytics
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Powering Media Across the Institution
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Internal Youtubes and CMS extension
LMS Integration
Media Asset Management
Lecture capture and podcasting
Video assignments and discussions
Collaborative editing and creation
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Key Product: Youtube in a box!
Present collections of video and rich-media
Allow students and teachers to upload media
Add meta-data and search content.
Allow public or private display of media
CMS Extensions (Drupal, Joomla,WP etc)
Kaltura at Penn StateRemixAmerica.org
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Integration with LMSIn Course Media Tab:
•Display media related to course
with ability to search content by
tags
Search by keyword or tag displays thumbnail gallery below
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Media Asset Management
Libraries, Archives, Faculty Collections
Manage, tag, search, moderate content in a browser based management system
Detailed analytics and reporting on content views and interaction
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Lecture Capture enhancement
Use existing lecture capture systems
Use Kaltura to easily edit and enhance content
Store, manage, tag, search and stream through Kaltura
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Video Assignments and Discussions
Students use a simple web cam tool to submit video assignment and participate in video discussions
Teachers comment and respond to assignments using video.
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Collaborative editing and creation of rich-media content
Use advanced web-based video editors to collaborate in creation of content
Encourage engagement of student by interacting with video resources
Video Wiki - Wikipedia
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Advanced video interaction
Live streaming
Audio search within a video
Syndication and distribution of videos
Advanced meta-data support
Video commenting
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Summary
Centralized video and rich-media repository
Simple tools put together to create seamless video flows
Treat video as text
Open-source = o Ease of integrationo Flexibility and scalabilityoUser engagement o Low costs
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The Black Board building Block
Professors, students administrators and staff can take advantage of Kaltura’s unique tools in three layers:o Institution levelo Course levelo User level
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Institution Level – Global Playlist
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Course Tool – Media Gallery
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User Content – My Media
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Actions and functionality
Manage meta-data
Manage scope of content (authorized users)
Edit content
Create embed codes
Create playlists
Syndicate content (create RSS feeds)
Part of the portal
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Advanced Features and Applications
USC:
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Advanced Features and Applications
Media Hub
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HTML5 and Wikipedia
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Thank you..…
For additional information on Kaltura:
Ofer BallinDirector of Business [email protected]+1 617 470 9940www.Kaltura.com
Leah BelskyDirector of Strategic [email protected]+1 401 742 6697www.Kaltura.com
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Hosting Options
Self-Hosted software: most affordable & secureCommunity Edition: a free community-supported platform
Enterprise Edition: with paid support & maintenance by Kaltura
Software as a Service: at the lowest price available
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Open-Source Unique Proposition
Use either as “out-of-the-box” or fully integrate with any system.
YOU own the code: freedom from vendor lock in!
Most flexible to integrate and to enhance
Most rapid pace of innovation
Most engaging features (user uploads & remixes)
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