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G A RY W. M AT K I N, P H . D. , D E A NC O N T I N U I N G E D U C AT I O N, D I S TA N C E L E A R N I N G A N D S U M M E R S E S S I O N
U N I V E R S I T Y O F C A L I F O R N I A , I RV I N E
O N L I N E E D U C A B E R L I NPA RT O F “ M O O C S E XA M I N E D ” PA N E L
N OV E M B E R 2 9 , 2 0 1 2
Making Sense of Free, Massive Education: Disruptive, Natural
Evolution, Savior
slideshare.net/garymatkin/oeb2012
To contact Gary Matkin, email [email protected] or call (949) 824-
5525
FOR MORE INFORMATION
Summary of Converging Themes
The growing supply of OCW and OERThe world-wide drive to lower the
cost of higher education while maintaining quality
Summary of Emerging Themes
Improving teaching and learning through online delivery
Concentration on competency-based assessments
The rise of “adaptive learning”The creation of viable and sustained
learning communities
By 2025, 98 million graduates of secondary education WILL NOT be able to attend college
Imagine a World in Which
everyonecould learn
anything anywhereanytime
for
free
The Growth and Development of Open Education
Channels
1. Early Repositories Merlot Connexions Subject-matter based
2. OpenCourseWare MIT OCWC UCI
3. Utilities YouTube iTunes
4. Open Textbooks
The Growth and Development of Open Education Channels
Open Repositories Merlot: 38,000 learning objects Connexions: 17,000 learning objects, 2 million
visits per monthOpenCourseWare
MIT: 2,100 courses, 1 million visits per month OCW Consortium: 25,000 courses, 250 +
institutional members UC Irvine OCW: 90 courses, 300 video lectures,
1,700 learning objects
The Growth and Development of Open Education Channels
Utilities YouTube EDU: 700,000 video lectures iTunes U: 500,000 video lectures
Open Text Books
STANFORD STARTS THE BALL ROLLING
MOOCs
March 2011 Stanford’s Sebastian Thrun attends Ted talk by Salmon Kahn
July 2011 Thrun and Norwig announce the Stanford AI course
October 2011
New York Times front page article on the AI course enrollments
December 2011
Udacity and MITx launched
January 2012
Kohler and Ng of Stanford launch Coursera with $16 million in VC funds
May 2012 MIT and Harvard announce edX with $60 million in start up funding
July 2012 Coursera has 16 universities and 100 courses
August 2012 Coursera hits 1 million students
September 2012
Coursera expands to 33 institutions offering 200 courses
November 2012
Coursera announces its partnership with ACE
Last Fall 2011 over 160,000 Students, in 190 Countries,
Enrolled
The Response
Coursera was launched on April 18, 2012Coursera has raised over $16 million in
funding33 University Partners, 1.7 million
followers, 200 courses No solid business plan developedUses cohort modelWants to present the “world’s best courses”Admits only elite universities: “top 50”
Coursera Partners Stanford University University of Michigan University of Pennsylvania Princeton University Berklee College of Music Brown University Columbia University Emory University Hebrew University of
Jerusalem The Hong Kong University of
Science and Technology Mount Sinai School of Medicine Ohio State University The University of British
Columbia University of California, Irvine University of Florida University of London
International Programmes
University of Maryland, College Park
University of Melbourne University of Pittsburgh Vanderbilt University Wesleyan University California Institute of Technology Duke University École Polytechnique Fédérale
de Lausanne Georgia Institute of Technology Johns Hopkins University Rice University University of California, San
Francisco University of Edinburgh University of Illinois at Urbana-
Champaign University of Toronto University of Virginia University of Washington
How Does Coursera Plan to Make Money in the Future?
CertificationsOffering "Secure Assessments”Employee RecruitingEmployee or University ScreeningTutoring or Manual GradingCorporate/University Enterprise ModelSponsorshipsSelling Courses to Community CollegesCharging Tuition
The Unstated Monetization Models
AdvertisingSelling student data/personal
informationSelling ancillary materials
UCI’s Coursera Student Survey Data
UCI’s report is based on 11,194 survey responses received during the period 9/19/12 – 10/5/12
During this same period, nearly 34,000 enrollments were generated across 7 courses
Indications:Nearly 6 in 10 students registering for
UCI classes on Coursera are from outside the United States
Slightly more than 1/2 of students state they selected their classes
because they expect it to be enjoyable; nearly the same number also state the course they selected relates to their current or future
career plans
I think this course will be fun and enjoyable
This class relates to my future career plans
This subject is relevant to my academic field of study
I want to earn a credential to add to my resume/CV
This class relates to my current employment or career
I'm curious about what it's like to take an online course
I selected this course because it was developed by the University
of California, Irvine
0% 10% 20% 30% 40% 50% 60%
Launched April 2o12800,000 students in 16 Open CoursesNot a cohort model, Start Class at any Time, Self-
PacedCourses Categorized by Beginning, Intermediate,
AdvancedUpon completing a course, students receive a
certificate of completion indicating their level of achievement, signed by the instructors, at no cost. 50,000 certificates of completion issued as of October 2012
Not yet institutionally-sponsored
The Udacity Model: Plans for Monetizing
Plans to monetize its “students’ skills” Udacity will help with job placement
by selling student leads to recruitersFinal exams are proctored for a feeFurther plans for certification options
would include a "secured online examination" as a less expensive alternative to the in-person proctored exams
Founded May 2012Harvard and MIT are founding partners with $60
million in backingCurrently offers HarvardX, MITx and BerkeleyX
classes online for freeBeginning in Summer 2013, edX will also offer
UTx (University of Texas) classes online for freeThe UT System is making a $5 million investment
in the edX platformMore than 150,000 students from over 160
countries registered for Circuits and Electronics
More About edX
Certificates of completion will be issued by edX under the name of the underlying "X University" from where the course originated, i.e. HarvardX, MITx or BerkeleyX
The certificates for courses completed in Fall 2012 will be free
There are plans to charge a modest fee for certificates in the future
Coursera and ACE
Coursera’s Partnership with ACE will allow the evaluation/assessment of learning and credit recommendations for about five of its courses
Learners can receive an ACE transcriptThese credits can, at the discretion of the accepting
institution, be accepted toward a degreeOver 2,000 of the nation’s some 4,600 colleges and
universities already accept ACE-generated creditsFor the first time, a nationally recognized academic
credit “bank” is available to students of OCW
Predictions About Effects of MOOCs on Higher Education: The MACRO Level
MOOCs will:1. Help higher education institutions,
especially the elite institutions, embrace online education in all its forms, including in classroom-based instruction
2. Rapidly advance the creation and use of open educational resources (OER)
3. Increase the use of transfer credits in the achieving of degrees
4. Help lower the cost of higher education
Predictions About Effects of MOOCs on Higher Education: The MACRO Level
MOOCs will:5. Be an important factor in the use of new
instructional technology by all institutions to improve teaching and learning
6. Promote peer to peer interactions and the learning associated with them and speed the development of viable online learning communities
7. Speed the value, legitimacy, and use of degree-alternative certifications in both personal and employment-related learning projects
8. Promote the use of competency-based assessments for degree and non-degree education
Predictions About Effects of MOOCs on Higher Education: The MICRO Level
MOOCs will:1. Continue to proliferate as will the “channels”
and the number of institutions engaged in them, to become a permanent feature of the higher education landscape
2. Content will be the most significant driver of MOOC enrollments (what do I want to know?)
3. Elite universities will engage in MOOCs for reputational and revenue generating reasons
4. Second and third tier institutions will engage in MOOCs to reduce costs and improve quality
Predictions About Effects of MOOCs on Higher Education: The MICRO Level
MOOCs will:5. The average enrollment size of MOOCs will
decline as MOOCs proliferate6. MOOC channels, and institutional contributors
will specialize along subject matter lines7. All LMS technologies will incorporate
functions and utilities to serve MOOCs8. MOOC technology, channels, and institutions
will continue to add service features for the learner, some of which will be free and some of which will require the payment of a fee
Predictions About Effects of MOOCs on Higher Education: The MICRO Level
MOOCs will:9. The ‘monetization” strategies of MOOC channels will
soon become obvious and will feature learning assessment, advertising, data selling, and associated services (tutoring, the sale of supplemental learning materials, the tying of learning assessments to degrees and employment opportunities)
10. Universities will receive enough revenue to cause them to continue to supply content
11. All universities will become more flexible in accepting non-traditional learning assessments for transfer credit
Elements for Successfully Implementing Online and Open Education on Your
Campus
Flexible staff willing to make changes An inventory/history of open content Technical infrastructure People and skill sets Institutional credibility Administrative structure Money to invest OER and OCW National and International
contacts Technical capacity Responsible resource allocation planning
http:/ /www.slideshare.net/garymatkin/oeb2012
To contact Gary Matkin, email [email protected] or call (949) 824-5525
FOR MORE INFORMATION
The Institutional Case for OCW
Serve current students (supports teaching and learning)Attract new studentsSupport faculty in both course authoring and deliveryFacilitate accountability and aid continuous improvementAdvance institutional recognition and reputationSupport the public service role of institutionsDisseminate the results of research and thereby attract
research fundingServe as a repository for a wide range of digital assetsServe learning communities of all typesEnhance international service and reputationServes as a mechanism for fundraisingServes as the basis for revenue generation (MOOCs)