Oct 2014-fashion
-
Upload
mathieu-plourde -
Category
Documents
-
view
186 -
download
0
description
Transcript of Oct 2014-fashion
![Page 1: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/1.jpg)
Personal branding and social media
FASH325 – Fall 2014
http://bit.ly/sm-fashion-f14
Mathieu Plourde, Educational TechnologistIT Academic Technology Services
![Page 2: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/2.jpg)
Use of Technology
• Please, DO use any technology at your fingertips.
Personal branding and social media - M. Plourde - October 2014 2
![Page 3: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/3.jpg)
SOCIAL MEDIA BEHAVIORS
Personal branding and social media - M. Plourde - October 2014 3
![Page 4: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/4.jpg)
Personal branding and social media - M. Plourde - October 2014 4
Credit: Khalid Albaih on Flickr
![Page 5: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/5.jpg)
Social media presence
Do you have a _______ account?
• Yes.
• No.
Personal branding and social media - M. Plourde - October 2014 5
![Page 6: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/6.jpg)
Social media usage
Your purpose for using social media is mostly…
• Personal.
• Professional.
Personal branding and social media - M. Plourde - October 2014 6
![Page 7: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/7.jpg)
BRANDING YOURSELF
Personal branding and social media - M. Plourde - October 2014 7
![Page 8: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/8.jpg)
What is your first reflex when you don’t
know something?
Personal branding and social media - M. Plourde - October 2014 8
![Page 9: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/9.jpg)
What is your first reflex when you don’t
know something?
(You Google it!)
Personal branding and social media - M. Plourde - October 2014 9
![Page 10: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/10.jpg)
What is your first reflex when you don’t
know something?
(You Google it!)
Personal branding and social media - M. Plourde - October 2014 10
![Page 11: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/11.jpg)
Google yourself!
Can you find yourself when you Google your name?
• Yes.
• No.
Personal branding and social media - M. Plourde - October 2014 11
![Page 12: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/12.jpg)
Are you employable?
If someone found your social media profile, would they consider you a potential candidate?
• Yes.
• No.
• OMG, no way!
Personal branding and social media - M. Plourde - October 2014 12
![Page 13: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/13.jpg)
Overexposed
Personal branding and social media - M. Plourde - October 2014 13
http://youtu.be/jSdw9m3FskA
![Page 14: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/14.jpg)
Social media spring cleaning
• Make a list of potentially undesirable social media posts and links:
• Pictures?
• S-words, f-bombs?
• Politically charged?
• Likes and follows?
Personal branding and social media - M. Plourde - October 2014 14
A Christmas Story © MGM 1982
![Page 15: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/15.jpg)
Scrubbing strategies
• Delete
• Change privacy settings
• Untag
• Unfollow
• Social media policy to prevent future “breaches”
Personal branding and social media - M. Plourde - October 2014 15
![Page 16: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/16.jpg)
Personal landing page
Do you have a personal landing page, a URL you share to others so they can find out about you and contact you?
• Yes.
• No.
Personal branding and social media - M. Plourde - October 2014 16
![Page 17: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/17.jpg)
Personal landing page
• Your professional self:
• Who’s your audience?
• Where should such a page be hosted?
• What do you expect from connections?
• What should they expect from you?
• Examples:
• http://about.me/mathplourde
• http://mathplourde.wordpress.com/about/
Personal branding and social media - M. Plourde - October 2014 17
![Page 18: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/18.jpg)
Your professional profile
• Vincent Van Gogh
• Post-Impressionist artist, #selfie lover, painting trailblazer
Personal branding and social media - M. Plourde - October 2014 18
@Vincent_says
![Page 19: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/19.jpg)
Itemized professional profile
• [Full Name] Middle name?
• [Tagline] About 100 characters
• [Bio] About 300 words
Personal branding and social media - M. Plourde - October 2014 19
[@handle] Unique
[Avatar] Headshot
![Page 20: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/20.jpg)
Make it consistent
Personal branding and social media - M. Plourde - October 2014 20
![Page 21: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/21.jpg)
Less Intrusive Than a Phone Call…
Personal branding and social media - M. Plourde - October 2014 21
Share your digital
identity in the physical
world!
![Page 22: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/22.jpg)
danah boyd on her digital presence
“There is some crappy stuff concerning me on the Internet— both stuff that I’ve produced and stuff
that’s been written about me by other people. […] My way of coping with persistence is to create a
living presence, frame my own story in an ongoing way, and creating a digital self that is constantly
evolving not to escape but to mature”
—danah boyd (From Rheingold, Howard; Weeks, Anthony (2012-02-24). Net Smart (Kindle Locations 3085-3088). MIT Press. Kindle Edition.)
Personal branding and social media - M. Plourde - October 2014 22
![Page 23: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/23.jpg)
Creating a living presence
Personal branding and social media - M. Plourde - October 2014 23
• Identify someone you follow who has a good web presence.
• Which platforms is he/she using? When? How often? To share what?
![Page 24: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/24.jpg)
ME
INPUT(Inbound)
OUTPUT(Outbound)
MY STORAGEPersonal branding and social media - M. Plourde - October 2014 24
![Page 25: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/25.jpg)
CHOOSING THE RIGHT CHANNELS
Personal branding and social media - M. Plourde - October 2014 25
![Page 26: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/26.jpg)
The network effect
Personal branding and social media - M. Plourde - October 2014 26
Source: Jeff Bullas
Also: http://blog.digitalinsights.in/social-media-facts-and-statistics-2013/0560387.html
![Page 27: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/27.jpg)
The role of reciprocity
Reciprocal
• Requires permission from both participants.
Personal branding and social media - M. Plourde - October 2014 27
Non-reciprocal
• You can follow someone without them following you back.
Top dog
![Page 28: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/28.jpg)
The role of reciprocity
Reciprocal
• Fosters relationship.
Personal branding and social media - M. Plourde - October 2014 28
Non-reciprocal
• Fosters discovery.
![Page 29: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/29.jpg)
My spaces
Personal branding and social media - M. Plourde - October 2014 29
PER
SON
AL
PR
OFESSIO
NA
L
![Page 30: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/30.jpg)
ME
INPUT(Inbound)
OUTPUT(Outbound)
MY STORAGE
(Circa 2007)
Personal branding and social media - M. Plourde - October 2014 30
![Page 31: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/31.jpg)
Personal branding and social media - M. Plourde - October 2014 31
My sharing loop(2014)
![Page 32: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/32.jpg)
Personal Learning Networks
Personal branding and social media - M. Plourde - October 2014 32
Attribution: Alec Couros (courosa) on Flickr.com
![Page 33: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/33.jpg)
Building your resilience
•3
3
Source: http://www.merriam-webster.com/dictionary/resilience
Personal branding and social media - M. Plourde - October 2014
![Page 34: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/34.jpg)
Your PLN to the rescue
http://youtu.be/IZ83x2hUCP4
Personal branding and social media - M. Plourde - October 2014 34
![Page 35: Oct 2014-fashion](https://reader034.fdocuments.us/reader034/viewer/2022042613/5479d1c05906b52a358b45d7/html5/thumbnails/35.jpg)
Thank You!
• Questions, Comments?
• Mathieu PlourdeEducational Technologist, LMS Project Leader IT Academic Technology [email protected]
bit.ly/mathplourde
• All contents for this session: bit.ly/sm-fashion-f14
Personal branding and social media - M. Plourde - October 2014 35