Oca Website Update for the AGM 2012
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Transcript of Oca Website Update for the AGM 2012
GENERATING NEW INTERESTAlthough the Home Page will have a link to the members area, it
will focus overwhelmingly on two things: Generating new interest among families in attending
accredited camps in Ontario with a means to find these camps.
Generating new interest for camps, suppliers, and potential sponsors to become accredited and commercial members.
#1
ELEGANT DESIGNIn the design of the entire website and in particular the homepage,
elegance and cleanliness will be preferred over comprehensiveness. And a feeling of “campiness” will be important… but not at the expense of creating a feeling of
professionalism.
#2
ONE DATABASE!The infrastructure of the database will be one that coordinates
office functions with online presence i.e. one database for camp information, mailing lists, event registration, the standards etc.
#3
CMS WITH MANAGEABLE PERMISSIONS
The content of the entire website will be one that can be fully managed by lay staff, accessible from any computer, and
customizable to a variety of permission settings e.g. giving the standards committee access to edit the content related to standards.
#4
ENGAGING FOR MEMBERSThe website will provide a means for OCA members to dialogue and
become engaged online.
#5
NOT REINVENTING THE WHEEL!Except for 1 custom component: The website will utilize free and
sometimes fee based plugin and/or utilities – i.e. the goal: to be immune to claims that we attempted to reinvent the wheel.
#6
SEARCH!The 1 custom component? The creation of a Camp Search Utility –
one that helps parents find just the right OCA camp(s) after completing all or part of the available search criteria fields.
#7THE ONE CUSTOM
COMPONENT?
DEVOTED SECTIONSAttention will be paid to ensure that a section of the website attends to the
individual needs of all stakeholders:Camp Members, Individual Members, Associate and Honorary Life Members,
Commercial Members, The General Public, Prospective and existing camp Parents and Campers, Young People seeking Employment, Educators,
Guidance Counsellors, Social Workers, Special Needs Support Workers in the community, and The media in particular in times of crisis.
#8
SEO, FB, AND FLEXIBLEThe website will be Search Engine Optimized, Social Network
Compatible, and flexible so that marketing campaigns can be easily integrated.
#9
BETTER. FAR FAR BETTER.To be worthwhile, the new website will have to be far far better than the old website
especially in its ability to drive traffic to the site so that it can: Generate more business for you
• Tell the story of summer camp• Clearly define the advantages of choosing an accredited camp in Ontario
Unify our many many systems. Create new opportunities for communication and engagement between members
#10