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CONTENT/TEACHING OUTLINE

COMPETENCY: 1.00 Explain the components of the sports and entertainmentmarketing course.

OBJECTIVE: 1.02 Discuss the impact of sports and entertainment marketingon the economy.

Sports and Entertainment Marketing ISummer 2003

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A. Discuss the fundamentals of sports and entertainment marketing.1. Marketing is the process of developing, promoting, pricing and distributing

products in order to satisfy customers needs and wants. Marketing involves allof the activities necessary to get a product from the producer to the consumer.

2. Products include both goods and services.3. Sports marketing is the involvement of sports to develop, promote, and distribute

goods and/or services to satisfy the wants and needs of consumers. Sportsmarketing includes sponsorships, endorsements, promotion, and fan clubs.Segments of sports marketing include:a. Professional Teams (Football Carolina Panthers/Ericsson Stadium, Soccer

Carolina Courage, Hockey Carolina Hurricanes)

b. Collegiate and Scholastic Teams (UNC, NC State, Duke)c. Venues: arenas, stadiums, coliseums (Bagwell Field at Dowdy-Ficklin

Stadium, The RBC Center, Blockbuster Pavilion, Lowes Motor Speedway)d. Commercial Facilities (Marina Boat Land)e. Health Clubs (Golds Gym)f. Recreation (Aerobics)g. Camps (Tennis Camp)h. Professional Individual Sports (PGA, World Tennis Association, PBA)i. Amateur Sports (AAU)

j. Agencies (NCAA, ACC, SEC)k. Sport Support Services (NASCAR Winston Cup Racing Wives Auxiliary)

l. Sporting Goods Industry (Nike, Adidas)m. Sport Sponsors (Coca-Cola 600, Cadillac sponsoring the PGA Tour,

Wachovia Cup Tournament at Quail Hollow Country Club)n. Sports Media (ESPN)

4. Entertainment marketing is the involvement of entertainment to develop, promoteand distribute goods and/or services to satisfy the wants and needs ofconsumers. Entertainment segments include:a. Music Industry (Quincy Jones)b. Movie Industry (Tom Hanks)c. Theme Park Industry (Walt Disney World in Florida, Paramounts Carowinds

Theme Park in North Carolina/South Carolina, Emerald Point Water Park in

Greensboro, Tweetsie Railroad in Boone, The Pavilion in Myrtle Beach, MileHigh Ghost Town in Maggie Valley)

d. Radio Industry (AM, FM, country, rap, hip-hop, jazz, XM, Sirius SatelliteRadio)

e. Film Industry (Sundance Film Festival)f. Television Industry (Dawsons Creek was filmed in the Wilmington area)g. Dramatic Arts Industry (Raleigh Little Theater and Rose Garden)h. Video Game Industry (PS2, X-Box, Sega Sports, Nintendo Game Cube)

8/6/2019 Objective 1.02 Outline

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8/6/2019 Objective 1.02 Outline

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CONTENT/TEACHING OUTLINE

COMPETENCY: 1.00 Explain the components of the sports and entertainmentmarketing course.

OBJECTIVE: 1.02 Discuss the impact of sports and entertainment marketingon the economy.

Sports and Entertainment Marketing ISummer 2003

21

Resources Teacher NotesPrinted References:Sports and Entertainment Marketing, pp. 4-62, 84,

108, 228.Marketing, p. 89.

Suggested Activities: Using magazines, find pictures representing

each of the sports segments and each of theentertainment segments.

Have students list five sports goods, fiveentertainment goods, five sports services andfive entertainment services.

Create a collage of athletes, teams,entertainers, actors, etc. Identify goods andservices associated with each.

There is a 1.00 project at the end of thiscompetency.

Other Resources:1.02 PowerPoint Presentation