Object and Body PDF

8/13/2019 Object and Body PDF

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Social Networking & The Business

Through my project I want to explore howsocial networking helps business in the artsector.

I will look at different social networking sitesand how they can be used to promote abusiness and sell.

This project will also show how artists canmake a living and how social networking isinfluencing the younger generation intoselling art online.


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The main sites I will look at

Etsy

Facebook Ebay Amazon


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Facebook if used effectively can be a powerful marketing tool


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Hendrik Kirsten

Girl with the pearl Earring

Steven MeiselFashion Photographer


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Contextual References

http://www.theartcareerproject.com/5-tips-to-building-your-own-art-business/3043/

5 tips to building your own art business.

http://www.theguardian.com/culture-professionals-network/culture-professionals-blog/2012/mar/19/arts-meaning-business

why art means business - The Observer.

http://www.theguardian.com/culture-professionals-network/culture-professionals-blog/2012/oct/05/arts-business-success-economy-finance

Finding Success in a tough financial climate.

http://www.theguardian.com/sustainable-business/business-learn-art-changed-world

Lessons that business can learn from art thatchanged the world

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http://www.theguardian.com/sustainable-business/business-learn-art-changed-worldhttp://www.theguardian.com/culture-professionals-network/culture-professionals-blog/2012/oct/05/arts-business-success-economy-financehttp://www.theguardian.com/culture-professionals-network/culture-professionals-blog/2012/mar/19/arts-meaning-businesshttp://www.theartcareerproject.com/5-tips-to-building-your-own-art-business/3043/


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Tim Walker & Emily Soto

Featured In Book Story TellerVivienne Westwood


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Alexandra Sophie Photography


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Kitty Gallannaugh Photography


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Shoot One (Environment) - Plan

I have got into contact through a friend. A girl whosells her own flower crowns and hair accessoriesthrough Etsy

Things I must do for this to prepare Get Into contact Short Interview About business Buy Film Colour Fuji Plan Environment What Model expects of Images Evaluation On shoot


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Shoot Two (Environment) Plan

Dawns FlowersGot in touch with a florist who has a full time job

but does this as a hobby on the side.What I need to do to prepare Get Into contact Short Interview About business Buy Film Colour Fuji Plan Environment What Model expects of Images Feedback Off Model Evaluation On shoot


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Shoot Three (Studio) PlanI plan to shoot a jeweler.What I need to do to prepare Get Into contact Buy Film Black And White Plan Environment What Model expects of Images Evaluation On shoot Prepare times in studio

Prepare Lighting Diagram Have Idea of what lighting I want and stylesUnfortunately this shoot didn't happen due to the person beingvery busy at work so i had to organise another person for my studioshoot.


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Shoot Four (Studio) - Plan

I planned to get a member of staff from Uca(Preferably Photography) I will use a propto suggest his job for examplephotography equipment.

Plan ShootBuy Black and White FilmBook Studio OutPlan Studio Lighting


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Arnold Newman

The Artist And Their Environment

The relationship between a artist and the environment

Mi d Wi d G b i l G li b i d Ed d Dil ll
http://www.edoardodelille.com/http://www.gabrielegalimberti.com/


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Mirrors and Windows Gabriele Galimberti and Edoardo Dilelle
http://www.edoardodelille.com/http://www.gabrielegalimberti.com/


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Mirrors and Windows is a portrait series by Italian photographers GabrieleGalimberti and Edoardo Dilelle that draws insight into the lives of women

across the world based on their intimate living spaces. Like the work of RaniaMatar, this collaborative effort presents a number of young women fromdifferent countries and social standings who have invited the photographersinto their bedrooms to capture them in their personal space. While some havecountless possessions, living in the lap of luxury, others are clearly not asfortunate.

The project states: "In a world that is increasingly shaped by global standardizationand IKEA aesthetics, this work explores the rooms of the conventional and theeccentric, the rich and the poor, the mother and the single, the pious and theunbelieving, the sports-obsessed and the shopping-addicted, the tomboy andthe girly-girl, the tidy and the shambolic These bedrooms are the mirrors ofthe history, personality, culture, obsessions and social status of the girls thatoccupy them, but are also unique windows into these young womens worlds."


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Shoot one

Juniper kisses floral crownsWe organized a day to shoot and she

decided she wanted images that she couldalso use to advertise her business.

We both decided on a suitable locationbeing a park tree area, this idea was putforward by me after being inspired by theimages shown before.

Drove Around in a car with my mom to find a suitable environment that fit mycriteria


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My Environment Shoots


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Interview Juniper Kisses What inspired you to start your business? I have always been into art and making things, I started making flower crowns

first when popular teen shops like New Look And Top shop started to sell themafter being inspired by Singer Lana Del Rey.

How did you start your business and how hard was it to start? Before starting my business I had a trial where I made a few flower crowns

giving them to friends to see if they were good enough to sell. The feedback Ireceived was positive and this gave me enough confidence to set up a sellingaccount on a art based selling website called Etsy. The website was easy touse and I soon got used to making and selling flower crowns. I now sellpersonalized flower crowns and also have branched out into jewellery.

How Important is social networking to your business Social Networking was so important for the selling of my products, without it I

wouldnt have had to confidence to sell anywhere else. It allowed me to get mybusiness out and allow people to view my products online and get more viewson my business.


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Shoot 2 - Location

I chose to shoot these photos in the locationwere work was being done after being inspiredby Arnold Newman.

Also like Arnold I chose for the flowers to be themain subject within the portrait and theflorist in the background.

I didnt feel comfortable with going into astrangers house alone so I waited for the

holidays and went with my mother.Florist was happy for portraits to be taken andmade shoot very enjoyable.


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I like the use of colourful flowers and also think this looks effective with colour film.


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Interview With Dawns Flowers What Is your Job? I am a florist; I make a wide range of arrangements for all types of events. This is not my full time job but a hobby I do on the side, it provides me with extra money

Why do you like doing your job and what inspired you to start your business?

I Really enjoy my job, it provides me with a hobby that I love to do and I also earn money from my hobby. I wasnt really inspired to do my job it was a hobby that I chose to further into a side business. How Important is social networking to your business Social Networking is very important for my business, it provides me with a platform that I can advertise my

business and also offers that I put on for my business. Face book has been proved to provide me with a lot of business for example friends and family often need

flowers for special occasions

S (N Fi l P i )


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Scans (Not Final Prints)


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The Lantern lighting was placed more over the top of the models head pointing down. This lighting is easier to light higherand more over the models head.

ISO 100125 Shutter

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T ti g l ki g t d


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Lighting Set up for studio shoot

I chose a simple but effective set up i wanted prints with a dark artistic style shadowon one side of person and also prints with a lot of contrast

Testing looking towardsand away from lighting.

ISO 400Shutter Speed 125

F/8.0

This was the lighting i decidedto use in my final studio shoot.

R b hi d lighti g


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Reason behind my lightingchoice

I wanted my lighting to be artistic

and have a lot of contrast this wasinspired by a portrait i had seenbefore of Steve Jobs by Albert

Watson. Jobs didnt look immediately at Watson, but lookedinstead at the set-up and then focused on Watsons4 ! 5 camera like it was something dinosauric,

Watson recalls, and he said, Wow, youre shootinglm.

I said, I dont feel like digital is quite here yet. Andhe said, I agree, then he turned and looked at me andsaid, But well get there.

Jobs gave Watson about an hourmuch longer thanhe ever gave most photographers for a portrait

session. [...] I said, Think about the next project youhave on the table, and I asked him also to think aboutinstances where people have challenged him.

If you look at that shot, you can see the intensity. Itwas my intention that by looking at him, that you knewthis guy was smart, Watson says, adding, I heardlater that it was his favorite photograph of all time.

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Studio ShootPhotographer


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These are three of my favourite images even though all are very similar they have oneaspect of the image that is different for example a change in pose or how model isstanding and for this reason all three images work well as a image set like a editorialfor example.

Fi l E i t P i t S


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Final Environment Print Scans


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Critical AppraisalMy project was based on artists in medway and also artists that use social networking to sell, Networkor for portfolio work, throughout my research i have gained a knowledge that has even allowed me toimprove my own website. The information i have learnt has fuelled my images and i am happy with mynal outcome, even though i like my nal images getting to the stage to take the nal images has beena problem and this project has pushed me out of my comfort zone when talking to people specially withthe model i am taking images of. A key skill i found i had to improve on within this project was getting incontact with the people i wanted to shoot and this did cause me a lot of trouble at the start of the projecthowever i soon resolved the problem and pushed myself to seek people by using social networking andemail. Another problem i faced when organising shoots was people cancelling on me last minute, thisoften caused a big problem for me and i just learned to move on and nd a alternative. The linkbetween art and social networking is strong and through my research i have found out just howimportant the internet can be to network and share not just photographers work but artists, fashiondesigners and many more. If i had the chance to progress this unit further i would nd more artists inmedway that use social network and also i would have printed a few more prints for example i wouldhave printed two of Dawns Flowers.

This project most importantly has taught me how important it is to network with other artists,photographers, fashion designers, stylists, makeup artists and so many more this is made easier withthe use of social networking.

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SOCIAL PRESSUREAND THE MYTH OF BEAUTY

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The Object

My still life will be based on the myth of beauty,how images of beauty can be used against usand the social pressure to look good. I willlook into topics like image manipulation,

Retouching and 'Airbrushing'. I will investigatehow this can change our idea of beauty andhow we feel we should look.I plan to usemanipulation within my images for my stilllife,for example i could use natural objectslike flowers or fruit and manipulate them tosignify how we change ourselves to fit acertain look, i will look into symbolism also.


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Contextual Influenceshttp://www.channel4.com/4beauty/wellbeing/body-confidence/why-its-time-to-

stop-the-airbrushing

Real women are more beautiful than any manmade portrayal can ever be. Why?Because we're human beings with fascinating quirks and irresistible flaws,whereas a lot of the images of women we see in the media are about as humanas plastic Barbie dolls.

http://www.telegraph.co.uk/health/9350904/Teenage-bulimia-and-the-warped-world-of-fashion-magazines.html

http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2533817/ The Role of the Media in Providing a Social Context for Eating Disorders

http://news.bbc.co.uk/1/hi/8528443.stm Media is fuelling eating disorders, say psychiatrists
http://news.bbc.co.uk/1/hi/8528443.stmhttp://www.ncbi.nlm.nih.gov/pmc/articles/PMC2533817/http://www.telegraph.co.uk/health/9350904/Teenage-bulimia-and-the-warped-world-of-fashion-magazines.htmlhttp://www.channel4.com/4beauty/wellbeing/body-confidence/why-its-time-to-stop-the-airbrushing


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"There is a growing body ofresearch that shows the mediaplays a part in the development

of eating disorder symptoms -particularly in adolescents and

young people


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When searching eating disorder on tumblr it is too easy to find images like this.


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Campaign by Nedic

http://www.fashionfoiegras.com/2012/07/NEDIC-magazines-eating-disorders-advert.html


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Retouching,Manipulation

&

AirbrushingIn The Media

All Images found from


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gtumblr.com whensearched eating disordercreated by peoplesuffering from a eating

disorder or withexperience of one.

Dark DepressingBlack Scary
http://tumblr.com/


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ART: Wild Digital Collages by TylerSpangler

Asking the viewer a questionandGetting the imageviewer involved


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My own Wall - Test ShotsNearly everyone reads magazines.

Test Shots 2


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Media Telling us we need to cover out natural appearance with makeup, this is my own

makeupCold tones blue colouring feels cold and unnatural.


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Ideas

Two masks a plain white one to symbolize ourface without makeup (Untouched) and apretty masquerade mask to symbolize themedia airbrushed version of people. I would

like to try to burn the white mask and addmakeup to show the effects of trying tochange your looks.

Surgery Lines on white mask to show cosmeticsurgery the extreme side.

Paint Dripping down the mask Hang the mask up and let black paint drip

down to symbolize makeup

Digital Test Shots


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jan davidsz de heem

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Within this image i liked how the image seemedinnocent and pretty however if the signs withinthe image are read correctly the meaning of theimage can completely change and mean a wholenew thing. For example Jan Davidsz haspainted a beautiful image but this is only whenthe persons attention is drawn to the flowers.Looking closer at the image we start to noticesmall signs and little significant objects thathave a special meaning within the still life.

This drew my attention because i wanted asimilar theme within my still life. At first glancei want my still life to be beautiful but whenanalysed deeper it can have a more complexmeaning.


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rachel ruysch

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Much like Jan Davidsz i chose this piece because

it communicates beauty even though the imagehas a far deeper meaning and can be read in acompletely different way if we read the right signs.


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Vanitas

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In the arts, vanitas is a type of symbolic work of art especially associated with still life painting

in the 16th and 17th centuries, though also common in other places and periods. The latin word means vanity and looselytranslated corresponds to the meaninglessness of earthly life and the transient nature of all earthly goods and pursuits.

Vanitas in modern times

C. Allan Gilbert, All Is Vanity , drawing, 1892 Alexander de Cadenet, Skull Portraits , 1996 present, various subjects Damien Hirst, For the Love of God , sculpture (A diamond skull), 2007

Common vanitas symbols include skulls, which are a reminder of the certainty of death; rotten fruit, which symbolizesdecay; bubbles, which symbolize the brevity of life and suddenness of death; smoke, watches, and hourglasses, whichsymbolize the brevity of life; and musical instruments, which symbolize brevity and the ephemeral nature of life. Fruit,

owers and butteries can be interpreted in the same way, and a peeled lemon, as well as accompanying seafood was, likelife, attractive to look at, but bitter to taste. There is debate among art historians as to how much, and how seriously, thevanitas theme is implied in still-life paintings without explicit imagery such as a skull. As in much moralistic genre paintingthe enjoyment evoked by the sensuous depiction of the subject is in a certain conict with the moralistic message
http://en.wikipedia.org/wiki/For_the_Love_of_Godhttp://en.wikipedia.org/wiki/Damien_Hirsthttp://en.wikipedia.org/wiki/Alexander_de_Cadenethttp://en.wikipedia.org/wiki/C._Allan_Gilbert


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Pieter Claesz Vanitas

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The research i put into vanitas proved tobe very important within my still life,manyVanitas showed themes of death and decaythrough everyday objects and signs forexample the use of skulls and dead fruit.The research i did into vanitas still life was

essential within my project because iwanted my still life to have a more complexmeaning the more a person analysed theimage.


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Lighting Set Up

I wanted a harsh light on the mask to represent the harshness of the media and todraw attention to the maskPolyboard to reflect the light back onto the mask, lit evenly.


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Scan of still life Large Format


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The beautiful mask symbolises our use of makeup and covering out naturalself to please others or fit in with everyone else or a specific style.

Roses to signify beauty and pureness however a black rose to me signifies the death ofbeauty and ruining something that was once pure and beautiful

If i had more time i wouldhave developed moreideas and test shot more.

i would have also reshotthis image due to thetable being in the corneralthough this is notdistracting because of itnot being in focus

Given more time i wouldhave experimented withmore materials for exampletrying real roses


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Critical AppraisalWhen starting research for my still life project i had a clear theme that i knew i wanted to do, this was due to my topic being a strong

and not uncommon illness or issue with many people around my age. With even myself being subject to bullying because oflooks and appearance this project was really been shaped by my own personal experience with beauty and how we see ourselvesor how we think we should look.My own personal experience has denitely fuelled my research into my topic and i found i have looked at this from a point of viewthat understands what its like and know how painful/scary of a topic this subject can really be. I knew before starting this projecthow much the media is fuelling our beauty myths but after the research done throughout this project i have became much moreaware of other issues leading off from my topic like self harm and eating disorders and how serious this issue is becoming. Iwanted my images to reect my topic in a way that many people who have experienced having issues with their self like low selfesteem etc could understand for example one of my favourite song lyrics is

T e mirror can lieDoesn't show you what's insideAnd it, it can tell you you're full of lifeIt's amazing what you can hideJust by putting on a smile

My image re ected this in a way that we all try to hide who we are, whether this be by makeup or expensive clothing, when i rstimagined my theme i instantly had a few ideas of imagery within my head that i wanted to achieve and this was my mask idea to showhow we o f en cover ourselves to hide who we are.

Analysis of shootI do like my nal print however if given the chance to do this again i would have experimented more with di ff erent materials andcolours also looking into symbolism a little more to put my theme over more, i would also re evaluate my composition and try theshot in di ff erent angles to make it a little more interesting, i would also have liked to experiment with lighting and the e ff ect lightingcan have when developing an image.

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