#NYCML15 Mobile Live Streaming: New Paradigm or Fading Fad
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Transcript of #NYCML15 Mobile Live Streaming: New Paradigm or Fading Fad
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Mobile live streaming:
David Carroll (@profcarroll) Associate Professor of Media Design
Is “spontaneous togetherness”
a next-gen media paradigm
or fizzling fad?
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» ComparisonoftwomajorplatformsforsubtledifferencesinUIdesignandUXintents.
» Isthisathing?» Isthisgoingaway?» Let’stryit.
Important to experience live streaming. It’s a feeling.
workshop AgendaQuick-and-dirty discussion then play.
David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad?
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What is “spontaneous Togetherness”Meerkat co-founder, CEO, Ben Rubin @bnrbn created this term to describe the human need his product signals.
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claim chowderI was at SXSW this year
and discovered Meerkat and
wrote about it on Medium.
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LIVESTREAMING PLATFORMS
DU JOUR
David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad?
LIVESTREAMING VARIANTS
David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad?
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comparison test
David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad?
David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad?
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Stream Posts to Twitter
meerkat periscopeMandatory Optional
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meerkatStream library, #katch
periscopeOptional 24hrs Recents
Stream Persistance
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meerkatAll streams public
periscopeOptional private streams
Stream Privacy
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meerkatYes
periscopeNo
Host Commenting?
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meerkatUnlimited
periscopeLimited, First come
Comment Throttle
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meerkatPersistent, animated
periscopeCount and in comments
Audience Display
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meerkatLive previews
periscopeGeographic or list
Discovery
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meerkatEmoji
periscopeHearts
Social Affirmations
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meerkatTap user to report
periscopeBlock on comments/profiles
Anti-Troll
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meerkatLeaderboards by score
periscopeFollowers, Heart count
Quantification and Rank
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meerkatCommunity Picks
periscopeFeatured streams/users
Platform Picks
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▪ Full/Part-time Labor-of-Love to Succeed
▪ Few celebrities, journalists, experts have the time
▪Uneven Audience Quality/Quantity
▪ Devoted fan or nasty troll
▪ Meerkat as family/clique
▪ Spontaneity is a Constraint
▪ Meerkat has scheduling, but a daily struggle
▪ Barrage of notifications
▪ Events/moments drive engagement more than live streamer call outs
▪Drains Battery
▪ Trifecta: Screenstayson,processorschurn,radiosstream
▪ FORO-FearofRunningOut ▪ Fourth level
this hasn’t explodedLet’s wonder why? (It’s harder than Twitter)
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▪ Amateurs to Celebrity
▪ YouTube stars, Instagram brand agents, Twitterati all point to lower barrier entry
▪ Made a few good calls on Medium “Is Meerkat Winner Take All?”
▪ Powerful Emotional Experience
▪ Maximum attention, neurotransmitters on full-throttle
▪ Maximum intimacy and authenticity
▪Useful for Society
▪ Surveillance, Sousveillance, Coveillance
▪Useful for Brands
▪ The “backstage” experience, special access
▪ Toward a membership model of customer engagement
▪ Immune to adblockers, truly native to platform and editorial
this isn’t going awayWhere is this going?
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▪ Brands will follow Instagram’s lead
▪ Paid brand agents
▪ Video-recognition for brand placements
▪ Platform advertising
▪ Streamers are adopting micro-
transactions
▪ @changetip
HOW WILL THEY MONETIZE?Is this a business or just money-pits?
David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad?
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▪ Periscope (Twitter) is taking down streams with DMCA
▪Digital labor force to monitor flagged streams
▪ Video-recognition fingerprinting
but copyrights?New grey areas of rebroadcasting.
David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad?
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Now for the fun part.
Let’s try it.
» Pairup.Pickplatform.» Assigncamera-person,anchorbasedonfollowercount.
» Getoutofthebuilding.VoxPop,Beatourist,Reportastory.
» Use#NYCML15whenyoustartstream
» BringyouraudienceintoDemos
David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad?
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Now for the fun part.
Top tips
» Lineupyourshotwhenyoustartstreaming.
» Takestimetogatheranaudience.Trytostretchitoutaslongasyoucan.
» Engagewithyourstreamaudience.
David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad?