NY Media Center: Vision and mission workshop
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Transcript of NY Media Center: Vision and mission workshop
In this workshop you will:
• Identify the who, what, why & how of your brand/business idea
• Clarify your mission and positioning
• Learn tools for communicating it
“There are only two ways to influence human behavior: You can manipulate it, or you can inspire it.”
– Simon Sinek, Start with Why
Why. Who. What. How.
Why does this matter to you? Why should I care? What’s at stake? What do you believe in? What are you on a mission to do?
Picture the prospect.
Who is she?
What is her biggest fear?
What does she want the most?
Don’t just give me demographics.
Ask. (And then listen.)
SurveymonkeyGoogle forms
1:1 conversations3 star Amazon reviews
Social media pollingNetworking events
Why. Who. What. How.
How does it work? What one thing do you want me to do? What will you change my mind about? How will my life change?
Some reading to doLinchpin by Seth Godin (really, anything by Seth Godin) The Dip by Seth Godin (critical for this point in their business) Purple Cow by Seth Godin (important to understand how marketing has dramatically changed) Essentialism by Greg McKeown Start with Why: How Great Leaders Inspire Everyone to Take Action Stand Out by Dorie Clark How the World Sees You by Sally Hogshead Sell or Be Sold by Grant Cardone Pitch Anything Crush It by Gary Vaynerchuk
• Grow your existing brand • Launch a new business or brand • Find their niche • Communicate your expertise and value • Package/organize your services • Understand what exactly you’re trying to do.
WHY YOU WORKSHOP coming this summer!