NVD CONSULTANTS Strategic studies of the fragrance industry STUDIES OF THE FRAGRANCE INDUSTRY A....
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Transcript of NVD CONSULTANTS Strategic studies of the fragrance industry STUDIES OF THE FRAGRANCE INDUSTRY A....
NVD CONSULTANTSStrategic studies of the fragrance industry
STUDIES OF THE FRAGRANCE INDUSTRY
A. DIFFERENT PROSPECTIVE STUDIESa) 2005b) 2006
B. KNOWLEDGE SOFTWARE(PREP MODEL)
C. CREATIVE STRATEGIC BUSINESS MODEL SOFTWARE
(ALADIN MODEL)
D. TRAINING SESSIONSa) Creativity stimulationb) Prospective approachesc) Innovation management
NVD CONSULTANTSStrategic studies of the fragrance industry
Strategic studies of the fragrance industry Strategic studies of the fragrance industry a) 2005 - 2013 (first version 126 pages)a) 2005 - 2013 (first version 126 pages)
b) 2006 - 2013 (second version 137 pages)b) 2006 - 2013 (second version 137 pages)
NVD CONSULTANTSStrategic studies of the fragrance industry
2005 PROSPECTIVE STUDY
Firstversion
2005-2013
100 variables
7 macro trends
3scenarios
NVD CONSULTANTSStrategic studies of the fragrance industry
Geographicalzones
SouthAmerica
Middle EastAustralia
SouthPacific
Europe
Asia
North America
NVD CONSULTANTSStrategic studies of the fragrance industry
Experts
Creators
Distributors
MediaRegulation
Packaging
Brands
FragranceManufacturers
Economics
NVD CONSULTANTSStrategic studies of the fragrance industry
2006 PROSPECTIVE STUDY
Secondversion
2006-2013
217 variables
58 macro trends
5scenarios
NVD CONSULTANTSStrategic studies of the fragrance industry
Functionalvariables
(128)
Manufacturing(21)
Economic and Finance
(10)
Environmental/regulation
(18)
Human(9)
Strategic(26)
Marketing(21)
R&D andInnovation
(23)
NVD CONSULTANTSStrategic studies of the fragrance industry
Geographicalzones
SouthAmerica
Brazil
Middle EastDubai, Saudi ArabiaAustralia
SouthPacific
French Polynesia,Hawaii
EuropeFrance, Germany
United Kingdom, Italy, Spain
Baltic countries
AsiaJapan, China, India
North America
Usa, Canada
NVD CONSULTANTSStrategic studies of the fragrance industry
Experts
CreatorsTrends: 7+5
DistributorsTrends: 7+7
MediaTrends: 7+5
RegulationTrends: 7+6
PackagingTrends: 7+7
BrandsTrends: 7+7
FragranceManufacturers
Trends: 7+7
EconomicsTrends: 7+7
General trends: 7
Specific trends: 51
NVD CONSULTANTSStrategic studies of the fragrance industry
Scenarios
Optimistic“Inane”
Pessimisticreasonable
Pessimistic“Cassandra”
Reference
Optimistic reasonable
NVD CONSULTANTSStrategic studies of the fragrance industry
B) PREP MODEL
51 SPECIFIC TRENDS
AUTOMATIC ANALYSIS OF QUESTIONNAIRES SCENARIOS
CONSEQUENCES
SEVEN GENERIC TRENDS
EIGHT TYPES OF EXPERTS
NVD CONSULTANTSStrategic studies of the fragrance industry
C) CREATIVE STRATEGIC BUSINESS MODEL(ALADIN MODEL)
STREGHTS AND WEAKNESSES
POSITIONNING
VALUE PROPOSITION
BUSINESS MODEL
TREATS AND OPPORTUNITIES
GE
NE
RA
TE
IN
NO
VA
TIO
N MA
ST
ER
CO
MP
LE
XIT
YKEY SUCCESS FACTORS
NVD CONSULTANTSStrategic studies of the fragrance industry
Is the prospective study a good study?Is the prospective study a good study?Has these study a good methodology?Has these study a good methodology?
NVD CONSULTANTSStrategic studies of the fragrance industry
First versionPROSPECTIVE STUDY OF FRAGRANCE INDUSTRY
2005-2013
1. EXAMPLES OF SOME RESULTS PROPOSED
2. EXAMPLES OF SOME RESULTS CONFIRMED
NVD CONSULTANTSStrategic studies of the fragrance industry
First versionPROSPECTIVE STUDY OF FRAGRANCE INDUSTRY
2005-20131.Examples of some results proposed
(Public presentation of some short term trends at Luxe PACK MonacoNovember 2, 2005)
A. Importance of regulation B. Consolidation in packaging
C. M&A (Merger and acquisition) in distribution
NVD CONSULTANTSStrategic studies of the fragrance industry
First versionPROSPECTIVE STUDY OF FRAGRANCE INDUSTRY
2005-20132.Examples of some results confirmed
(two years latter…)
A. Law about allergens voted
B. Consolidation in packagingglass makers: Saint Gobain Desjonquères ???,
(Fond Sagard et Cognétas 29/03/07)
paper: failure
C. M&A (Merger and acquisition) in distributionMarionnaud/ Watson
NVD CONSULTANTSStrategic studies of the fragrance industry
Second versionPROSPECTIVE STUDY OF FRAGRANCE INDUSTRY
2006-2013
1. EXAMPLES OF SOME RESULTS PROPOSED
2. EXAMPLES OF SOME RESULTS CONFIRMED
NVD CONSULTANTSStrategic studies of the fragrance industry
Second versionPROSPECTIVE STUDY OF THE FRAGRANCE INDUSTRY
2006-20131. Examples of some results proposed
(in the report December 20, 2006, delivered to different clients)
A. Different trends confirmed by experts
B. Fusion and acquisition in Fragrances houses
C. Specific role of some types of innovation
D. New business models
NVD CONSULTANTSStrategic studies of the fragrance industry
Second versionPROSPECTIVE STUDY OF THE FRAGRANCE INDUSTRY
2006-2013Example of some results confirmed
(six month latter)
A. Different trends confirmed alreadySome trends integrated in the strategy
B. Fusion and acquisition in Fragrances housesGivaudan/ Quest
Robertet/Charabot (31.05.07)
C. Role of innovation confirmedby some companies results
D. New business integratedin strategies
NVD CONSULTANTSStrategic studies of the fragrance industry
Second versionPROSPECTIVE STUDY OF THE FRAGRANCE INDUSTRY
2006-2013Flexibility of use of the study for your company
A. Variables data base B. Links between variables“configurations” data base
C. Experts advice data base D. Consequences data base
Your questions???
E. Possibility to personalizethe recommendations