NPR @ ASNE June 25, 2013. Getting to Diversity The Challenge Loss of numbers Loss of champions Loss...
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NPR @ ASNE June 25, 2013
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Transcript of NPR @ ASNE June 25, 2013. Getting to Diversity The Challenge Loss of numbers Loss of champions Loss...
NPR @ ASNEJune 25, 2013
Getting to Diversity
The Challenge• Loss of numbers• Loss of champions• Loss of momentum
One Approach• Bite off what you can
chew• Talk about what
people are talking about
• Engage the audience• Go big and small
Bite off what you can chew.
BITE OFF WHAT YOU CAN CHEW
THE CODE SWITCH TEAM
Talk about what folks are talking about
PEOPLE ARE TALKING ABOUT …
Use Trayvon, aff action, immigration, chilean miners
Then include them in the conversation
INCLUDE THE AUDIENCE
0-to-1,300 in less than 24 hours
GO BIG & Go Small
NPR @ ASNEJune 25, 2013
A DIVERSITY STRATEGY
State the Mission Why are you doing this? How are you defining “diversity”? What would success look like? Identify Gaps and Opportunities Recruiting/Hiring Sources, Stories & showsAudience Volunteers Development
Establish Metrics & Accountabilities
