Ericsson Technology Trends 2017 / Technology trends driving innovation
Now. New. Next. Store Innovation Trends · Now. New. Next. Store Innovation Trends Nikki Baird Vice...
Transcript of Now. New. Next. Store Innovation Trends · Now. New. Next. Store Innovation Trends Nikki Baird Vice...
Now. New. Next.
Store Innovation
Trends
Nikki BairdVice President, Retail Innovation
Six Store Innovation
Trends
Deepen the Relationship In-Store Services eCommerce Fulfillment
Rich Behavioral Data Events / Education Location-only Exclusives
Store Innovation #1:
Deepen the Relationship
Power Store
Detroit"We're focused on creating
immersive brand connections that
are authentically tied to
the neighborhoods they serve.”
Branded
Luxury Hotel"We're focused on creating
immersive brand connections that
are authentically tied to
the neighborhoods they serve.”
Branded
No-so-Luxury Hotel“The Bell Hotel in Palm Springs
sold out in 2 minutes”
Fendi Caféx Harrods
• Pop-up in Harrods London
• 3 rooms
• Leather goods
• Antipasto
• Lattes
• Bakes goods shaped
like Fendi purses
Store Innovation #2:
In-store services
Levi’s Tailor Shop Barneys Wellness ExpertsLUSH Spa
Titici Bicycle Configuration Eloquii Personal StylistNike Dubai Women’s Lounge
Facilitating selection and purchase
Soko House
• Korean beauty brand
• Pop-up shop
• Skin-care fitting rooms
• Sinks for washing your face
• Privacy curtains
• Expert advisors on hand
The Lab
• Quezon City, Philippines
• For collectible sneakers
• “Sneakerheads”
• A place to clean, repair,
refurbish collectible sneakers
Store Innovation #3:
Store as fulfillment center / DC
Store as fulfillmentWhether an “inventory-less” store, or
a store that has space dedicated to
eCommerce fulfillment
Nordstrom Local
• Service hubs”
• Started West Coast US
• Now adding more locations in
New York
• Order online
• Pick-up in stores
• Smaller, closer to customers
• A dedicated Trunk Club service
desk
• Large, luxury fitting rooms
Store Innovation #4:
Rich behavioral data
Intersport
x TmallUsing consumer interactivity to
capture consumer behaviors in
stores, tied into Alibaba’s
analysis on the back end
Intersport x TmallUsing consumer interactivity to capture
consumer behaviors in stores, tied into Alibaba’s
analysis on the back end
Store Innovation #5:
Events and education
Store as
Community Center
Feng sushi
“Hands off!”Charity event in London store:
Four-day event, fixed menu meal,
hand-fed to participants
Store Innovation #6:
Location-only exclusives
Location-only exclusives
What to take away…
• Retailers seek many different ways to address
store disruption
• Focus on experiences first, products second
• AND, not either/or
• You can do many of these things without
technology, but it is the insights from
capturing & analyzing consumer behavior that
drives the real value – and the next
opportunity
Thank [email protected]