Now is the Time to Innovate: Gaparilla Interactive Keynote
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Transcript of Now is the Time to Innovate: Gaparilla Interactive Keynote
NOW is the Time to Innovate
Savannah Peterson - @SavIsSavvy - Shapeways
What Does “Innovate” Really Mean?
• Solve a need
• Invent a product
• Serve a market
More Points of Access to Market
Than Ever Before
Desire for better products
Cost to develop products and manufacture
Opportunity is Knocking
Niche Needs
Niche Markets
Niche Communities
Serving Needs & Communities
Not Met by the Mass Market
Sweet Spot
Everyone Can Innovate!
Superbowl XLIX - Left Shark
Responsive Design = $$$$
• Ideas are Cheap
• Good Ideas Appeal to Core Market
& Community Fast
• The Faster You Learn, the Better
The Internet is the New Market Research
You
Your Personal Network
Existing External
Community
Media Outlets
Influencer Network
Have Fun & Be Yourself in Business
Manufacturing: Not just overseas, not just mass produced
“It cost us no
more than a few
bad dates to
bring a product
to market.”
- Gotham Smith
70% of Shop Owners
spent less than $100 in
upfront capital to get
started
Put Community FirstThey’re your first defensible asset ;)
Celebrate the IndividualYour Community is Unique to You & Your Product or Service
Embrace Your Community
Be Transparent & Human
#SWPaws
Failure Can Be Your Biggest Opportunity
What does this mean
for Innovation?
4. Extend your brand from digital to physical
3. Co-create with your customers
2. Optimize with less inventory & on-demand parts
1. Replace traditional manufacturing methods
"While going back and
forth with an overseas
manufacturer one day,
I got frustrated and
thought: what if we
could just 3D print all of
this? So I looked into it
and haven't been able
to stop since..."
- Susan Taing, bhold
Make MASS CUSTOMIZATION Possible
Victoria’s Secret & Dita Von Teese
Designed by Shapeways community members
Bradley Rothenberg & Francis Bitonti
Innovate
Identify Community
Engage
Iterate
Serve, Sell,
Celebrate
Go Forth and Do!
Stay in Touch - @SavIsSavvy