Keynote Presentation: Smarter Social Marketing for the Online Retailer: An Interactive Case Study...

http://www.facebook.com/imediasummits http://www.imediasummits.asia/onlineretail

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Social is changing all the time

June 2014

7.9 %

14.7 %

2.6 %

31.1 %

43.8 %

Brands

Media

Sport

Celebrities and

Entertainment

Others

June 2013

10.3 %

4.7 %

1.3 %

14.1 %

69.6 %

Brands

Media

Sport

Celebrities and

Entertainment

Others

Facebook Interactions 2013 vs. 2014


The job has changed from…

Create Content Publish


To…

Optimize

Promote

React Respond

Create Content Publish Optimize Analyze


SOCIAL & DIGITAL INTELLIGENCE:

Building the infrastructure for success and empower Opcos to

develop & implement local insights

CUSTOMER INTELLIGENCE: Moving from social listening

into CRM, sales and operations data integration, using data

mining and analytics to develop real insight that drives business

decisions

ADVANCED CONSUMER DATA STRATEGY: Data science and

experimentation using advanced proprietary algorithmic tools and

people.


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Foundation metrics for the Enterprise

Metrics for Executives Revenue impact Market Share Customer Satisfaction

Metrics for Lawyers Social Liability Social Risk

Metrics for HR Policy Infractions Social Recruitment

Metrics for Sales Social Referrals Cost per Social Lead Lead to Close Duration

Metrics for Customer Service Social Inquiries Resolution Rate Cost savings per Social enquiry


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Keynote Presentation: Smarter Social Marketing for the Online Retailer: An Interactive Case Study...

Presentations & Public Speaking

Transcript of Keynote Presentation: Smarter Social Marketing for the Online Retailer: An Interactive Case Study...