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Transcript of Novakovich February 28 2012
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High-level design for a performance improvement campaignBy: Jeanette Novakovich
The Roadmap
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Intervention 1
Publishing an Entry
Summary description of the componentThis intervention, 30-minute training module, provides learners with the skills and
knowledge necessary to publish an entry according to the guidelines for
publishing a portfolio entry provided by the Professional Writing Minor Program.
This training addresses primarily the needs of newbie learners or individuals who
are publishing online for the first time. Individual learners might experience
resistance and intimidation towards publishing their work online. They might also
be unfamiliar and uncomfortable using technology and adapting to unfamiliar
computer software. The rationale for this training intervention was to ensure thatall learners received training that would enable them to publish an entry on their
online portfolio.
Format of the initial training
The initial training consisted of 30-minutes of face-to-face classroom training,
which includes a brief PPT lecture followed by experiential learning or practice.
Performance objectives or competencies addressed:
Select [Convert Line Breaks] format 100% of the time Include an appealing Creative Commons licensed image 100% of the time Place images appropriately on the page, centered, at the top of entry in
[Body] field set at 500 pixel width in order to fit the container space or
size of entry field 100% of the time and provide consistency of expression
Attribute all outside sources 100% of the time
Publish entry summaries or introductions in the [Body] field 100% of thetime
Publish the bulk of entry in the [Extended] field 100% of the time Provide search engine optimization 100% of the time
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Convention
Rationale for including this intervention
Training was provided in response to a direct request made by the project
sponsor for a 30-minute training module. Training was necessary since very few
of the learners were familiar with online publishing and the course standards for
publishing an online entry.
Type of information available
The type of information available will be an overview of the guidelines for online
publishing and step-by-step instructions.
Structure of the information
The training consisted of a brief lecture, consisting of the step-by-step procedure
for publishing an entry, and was followed by an experiential task of publishing an
entry. Learners received an overview of the guidelines for publishing an entry
and a step-by-step procedural guide which included images modeling the
procedure in the form of a PowerPoint lecture embedded on the course website
and projected onto a screen. Learners were provided with a student guide thatincluded a copy of the PowerPoint slide lecture.
Writing style for PowerPoint
Concise writing style consisting of simple headings and brief bullet lists, using
parallel grammatical forms and an active voice. Lecture will involve formal
language skills mixed with a warm and supportive voice.
Expectations that learners have:
Clear procedural directions for publishing an entry. Modeling of the procedure. Experiential practice publishing an entry under the guidance of an expert
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Questions and concerns regarding online publishing answered by an expert
Communication medium: LIVE
Why you chose this medium
The sponsor chose this medium for its low cost in terms of effectively reaching
all learners inexpensively within a single time frame
Advantages of the medium Easily integrated into the course schedule Inexpensive to produce Comfortable experience for course instructor and learners Lab classroom has technology and media capabilities Provide learners with an opportunity to practice skills in a safe and
supportive environment
Provide immediate feedback
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Limitations of the medium Difficult to provide information in one session to all learner types Time-consuming to produce teacher and student materials Lecture will have to be revised after each software update and websiteredesign
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Intervention 2
Step-by-step procedure for publishing an entry- job aid
Summary description of the component
This intervention, a step-by-step procedure, provides learners with the skills and
knowledge necessary to publish an entry according to the guidelines for
publishing a portfolio entry provided by the Professional Writing Minor Program.
It addresses the needs of the individual performer primarily at the newbie level
and provides a refresher for more advanced learners. The rationale for including
this intervention is to set up a newbie to perform successfully by providing
fundamental directions that reflect the material covered during the experiential
learning session.
Format of the intervention
This intervention is a job aid that consists of a condensed or quick reference
guide to publishing entries.
Performance objective(s) (competencies) it addresses
Select [Convert Line Breaks] format 100% of the time Include an appealing Creative Commons licensed image 100% of the time Place images appropriately on the page, centered, at the top of entry in
[Body] field set at 500 pixel width in order to fit the container space or
size of entry field 100% of the time and provide consistency of expression
Attribute all outside sources 100% of the time Publish entry summaries or introductions in the [Body] field 100% of the
time
Publish the bulk of entry in the [Extended] field 100% of the time Provide search engine optimization 100% of the time
Conventions
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Why you chose this intervention
This intervention was selected to help learners who are unfamiliar with online
publishing and uncomfortable with technology publish entries outside of the
constraints of the course meetings.
Type of information available
This intervention will provide a step-by-step quick guide procedure for online
publishing.
Structure or format of the information
The structure of this job aid is an instruction set, consisting of easy to follow
procedural steps for publishing an entry. The instructions will be printed on a 5
x 7 inches laminated card. They will also be published and available for viewing
and downloading on the online help resource website.
Writing style
The writing style is concise and each step uses the imperative voice.
Instructions will be brief and numbered.
Expectations that learners have
Instruction sets meet learner expectations for performance interventions Instruction sets are designed to maximize ease of use The layout follows generic conventions which provide a familiarized
learning structure
Communication medium: PRINT
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Why you chose this medium
This is a valuable tool that acts as in place of an expert guide and provides an
external memory to help learners recall the material provided in the experiential
learning session.
Advantages of the medium, especially in this context
Inexpensive and easy to produce Learner friendly Quick and easy access for information Portable No equipment necessary Consistent message
Limitations of the medium, especially in this context
Not interactive Revision
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Intervention 3
Portfolio-Remix Help website- Provision of resources
Summary description of the component:
This online resource will provide knowledge and resources in the form of
guidelines for publishing, resources for locating Creative Commons licensed
images, instant chat, podcast announcements, social media feed for
microblogging sessions, and a FAQ.
It will address the needs of the individual performer and assist learners at thefeeling humblestage, learners who know that there is a lot to know and who will
find the resource invaluable. It can also help learners at the newbieandfeelingarrogantstage as well. The rationale for including this intervention was to make
the guidelines available on demand and easily accessible to all learners. This will
allow learners to maintain knowledge and skills learned during the training by
providing them with an online support system.
Format of the intervention
The type of intervention chosen is a provision of skills and knowledge and
provision of resources in the form of an online support website.
Performance objectives or competencies addressed
Select [Convert Line Breaks] format 100% of the time Include an appealing Creative Commons licensed image 100% of the time Place images appropriately on the page, centered, at the top of entry in
[Body] field set at 500 pixel width in order to fit the container space or
size of entry field 100% of the time and provide consistency of expression
Attribute all outside sources 100% of the time Publish entry summaries or introductions in the [Body] field 100% of the
time
Publish the bulk of entry in the [Extended] field 100% of the time Provide search engine optimization 100% of the time
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Conventions
Why you chose this intervention
This intervention was chosen to provide learners with convenient access toinformation. Learners will be able to find information about guidelines for
publishing, a step-by-step procedure for publishing an entry, and FAQs that will
address any questions or concerns that learners might commonly have with
regards to online publishing. The range and depth of information will remove
barriers to performance.
Type of information available
This intervention will provide easy access to answers to learners questions tohelp them improve performance and recall information from the initial training
session in the form of guidelines, procedures, and a mix of informative
interventions.
Guidelines Step-by-step procedure FAQs Podcasts
Social media feed #portfolio-remix
Structure or format of the information
Users will be able to access the open website by going on the Internet. Once on
the website, a navigation bar will take learners to the information that they are
seeking.
Writing style
The online help center will include a purposeful active writing style using a
simple present tense and concise clear writing style.
Expectations that learners have for an online help center
Information on demand
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Easy accessibility and ease of navigation Completeness in terms of depth of information and a means to find
information that is not posted
Consistency of information
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Communication medium: ONLINE ASYNCHRONOUS
Why you chose this medium
This medium was chosen due to the economy of producing material for
distribution on a website. This medium can also model guidelines for online
publishing. In addition, it provides a means to distribute a broad range of
interventions from quick procedural guides to podcast announcements.
Advantages of the medium
Easily distributed Easily revised Interactivity Consistent message
Limitations of the medium
Time-consuming to produce Network and browser compatibility
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Intervention 4
Weekly micro blog sessionProvision of support
Summary description of the component:
The objective of this intervention, a weekly microblogging session, is to provide
learners with a support and recognition feedback system.
It addresses the needs of the unit and individual performer primarily at the
disinterested level of performance by providing a community of support and
feedback. Learners will read published entries on the blog feed of Portfolio Remix
and provide feedback in the form of Twitter tweets that include the following
hashtag, #portfolio-remix, a keyword that will allow Twitter search engines tocreate a customized feed. Learners can then respond to the tweets as they are
fed into a Twitter search feed on the Portfolio-Remix online help support website.
This will allow students to reply and retweet memorable tweets. Tweets will
consist of constructive advice, alerts for publishing mishaps and congratulatory
notes. This weekly microblogging session provides learners with a feedback
support and recognition system.
This intervention will primarily address the performance need of support and
address learners who arefeeling arrogantby increasing their desire to show well
and receive positive reinforcement. The rationale for including this intervention
is to provide a feedback support system.
Format of the intervention: social media micro-blogging feedback
system
Performance objectives or competencies addressed:
Select [Convert Line Breaks] format 100% of the time Place images appropriately on the page, centered, at the top of entry in
[Body] field set at 500 pixel width in order to fit the container space or
size of entry field 100% of the time and provide consistency of expression
Attribute all outside sources 100% of the time
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Publish entry summaries or introductions in the [Body] field 100% of thetime
Publish the bulk of entry in the [Extended] field 100% of the time
Conventions
Why you chose this intervention
This type of intervention, microblogging, emphasizes the social nature of writing
and will help learners improve publishing performance and provides immediate
feedback.
Type of information available
Information at the microblogging sessions will address performance issues in the
form of alerts. Learners will also tweet entries to recognize entries that were
entertaining, informative or simply a good read.
Structure or format of the information
Learners will tweet microblogs or messages that consist of 140 characters or
less and the #portfolio-remix hashtag.
Writing style
An extremely concise and informal writing style is expected.
Expectations that learners have
Expect tweeters to be informal and polite Expect nonjudgmental alerts Expect a measure of recognition Expect a measure of fun
Communication medium: ONLINE ASYNCHRONOUS
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Why you chose this medium
Recent research indicates that Twitter can be a valuable tool for formative
evaluation when used as a feedback system. Students enrolled in the
Professional Writing Program are engaged in social media and have experience
and training. For these reasons, developing a feedback system, which utilizes
microblogging, interfaces smoothly with existing practices.
Advantages of the medium
Feedback is immediate Feedback is concise Feedback is informal and polite Low cost Easy to produce Easy to distribute
Limitations of the medium
Some learners dislike Twitter Some learners feel uncomfortable with public tweets (can have a private
account)
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Intervention 5
Weekly recognition for publishing excellenceProvision of
incentives (provision of feedback and provision of
knowledge and skills)
Summary description of the component
This intervention will consist of a weekly podcast, announcing learners who have
achieved publishing excellence in terms of readership as measured by Google
Analytics, an embedded software tool that measures web traffic. This intervention
provides incentive for performer excellence and will address performance of theoverall unit and the individual performer since metrics from learners and the
main hub will be shared. The podcast will also include a short interview with the
weekly winner who will provide tips for increasing web traffic. A link to the
podcast will be sent to learners through email. This intervention will address
learners at the phase of performance when they are feeling arrogant by
providing them with incentive to learn more and perform at the highest level in
order to receive recognition. The rationale for choosing this intervention was for
the broad range of benefits it offers.
Format of the intervention
Performance objective or competency addressed is to have learners provide
search engine optimization 100% of the time
Conventions
Why you chose this intervention
Learners deserve recognition for work that excels and achieves the purposes or
goals of the performance. Writers write in order to be read. Students who
achieve the task of reaching a large audience and who receive praise for their
skill will gain confidence. They can also share their skills and help other learners
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achieve recognition, creating a general positive environment and community of
support.
Type of information available
Recognition of learners who are excelling in terms of publishing performance and
providing or sharing wisdom to other learners to inspire them to improve
performance.
Structure or format of the information
The intervention will take the form of a 1-2 minute weekly podcast, uploaded to
Podomatic and embedded on the Portfolio-Remix online help website.
Writing style
The audio writing will use the active voice and clear expressions. Sentences will
be short and words will have no more than three syllables.
Expectations that learners have
To be entertained To be informed
Communication medium: ONLINE PUBLISHING
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Why you chose this medium
This medium was chosen due to its low cost affordance and ability to create a
personal and entertaining message.
Advantages of the medium
Easy to produce Easy to distribute Learners comfortable with the medium, click and play Ability to generate excitement or buzz
Limitations of the medium
Not all learners will take the time to play podcast Not all learners will be engaged by medium
Note:Some text adapted from Carliner S. (2003) Training design basics.
Baltimore, MD: ASTD press and from Stolovitch, Harold D. & Keeps, Erica J.
(2004) Training Aint
Performance. Baltimore, Md: ASTD press.
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Appendix 1: Rating system intervention
o Cost production $- Nonexistent to low $$-Mild $$$-Moderate $$$$-Expensive $$$$$-Prohibitive
o Cost equipment playback $- Nonexistent to low $$-Mild $$$-Moderate $$$$-Expensive $$$$$-Prohibitive
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Appendix Two: Summary of Learning and Nonlearning
Interventions
Learning Intervention
Intervention 1
Publishing an entry Experiential learning
This experiential learning session will include a brief lecture and PowerPoint
followed up by an experiential learning session and debriefing. It will provide
learners with the skills and knowledge they need to publish entries.
Nonlearning Interventions
Intervention 2
Step-by-step procedure Job aid
This job aid will provide learners with confidence by reinforcing the material
learned during the training session.
Intervention 3Portfolio-Remix Help website- Provision of resources
This provision of resources will provide guidelines for publishing an entry and
resources for search engine optimization and locating Creative Commons
licensed material. This will eliminate performance barriers in terms of enhancing
learners knowledge of guidelines and by providing resources for search engine
optimization and Creative Commons material.
Intervention 4
Weekly micro blog sessionProvision of support
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This provision of support will provide performance feedback in the form of
weekly micro-blogging sessions. It will encourage and help learners to maintain
skills learned during the training session.
Intervention 5
Weekly recognition for publishing excellenceProvision of incentives
This provision of incentives will recognize students whose entries have received
the highest number of unique visitors. This incentive will encourage learners to
follow publishing guidelines.