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NovaAmber Overview
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Transcript of NovaAmber Overview
April, 2010
Agenda The Company
Understanding NovaAmber’s Name
The Logo’s Meaning
The Art of Writing
Books
Articles
Virtual Chief Marketing Officer
Visual Marketing Map
Partial Client List
Contact Information
© 2010 NovaAmber, LLC All Rights Reserved
The Company Founded: February, 2002
Original Founders: Martha L. Young and Dr. Michael Jude
Industry analysts with over 45 years of collective experience
Telephony
Service Provider Models (MSPs, Cloud Computing, XaaS)
Security, VPNs, Single Sign On (SSO), Federated Identity
Social media
Privately funded, profitable
Goal: To demonstrate the viable application of virtual businesses and virtual business processes
© 2010 NovaAmber, LLC All Rights Reserved
Understanding NovaAmber’s Name
© 2010 NovaAmber, LLC All Rights Reserved
•NovaAmber stems from Roger Zelazny’s, The Great Book of Amber, a work of science fiction•Amber is a place, literally built upon a pattern, where everything flows precisely as it should•The further people move away from Amber and the pattern, the more the Courts of Chaos ensue
An excellent analogy for business process flows and inflection points!
•Nova = NewThe new business model = Virtual business processes(Known today as Cloud-based Computing)
The Logo’s Meaning
© 2010 NovaAmber, LLC All Rights Reserved
The unicorn represents the ephemeral or virtual space
In Zelazny’s book, to rebuild Amber eight unicorns were necessary to come together
The virtual business world is made up of:
• Customers
• Applications• Support• Collaboration
• Social Media• Web-based products & services• Security (identity & access)• Future opportunities
Our expertise in cloud-based business processes enable a company to be aggressively competitive, more visible in the market, and achieve its business goals.
The Art of Writing Books
Articles
Whitepapers
Research studies
Web content
Sales collateral
Market messaging
Blogs and social media
© 2010 NovaAmber, LLC All Rights Reserved
Knowing the audience is critical to effective written communication
We are able to bridge the communication chasm between the C-suite and the technical staff
Rich talent and skill suite across all business communication mediums
Books
© 2010 NovaAmber, LLC All Rights Reserved
March, 2004Defined how to begin working in the cloud.
April, 2008A roadmap for building a business in the cloud from its inception.
October, 2009IT and project mgt MUST be part of the firm’s business strategy.
• These books illustrate industry thought leadership.• The concepts laid out in the books are years ahead of market adoption trends.• Our business expertise will help your firm define and lead its market.
Articles ColoradoBiz (Cobizmag.com)
TechTarget
InFormIT
ITWorld
NetworkWorld
NoJitter.com
Business Communications Review
MicroTimes
LanTimes
© 2010 NovaAmber, LLC All Rights Reserved
We have been communicating the virtual, cloud, security, and identity management business value proposition all over the Web.
Virtual Chief Marketing Officer
Developed a one year marketing project plan, with milestones and measurable metrics, for a 3rd party telephony maintenance service provider
Collaborated with internal team and web site development firm to maximize existing content
Started with the company’s logo, tagline, and brand
© 2010 NovaAmber, LLC All Rights Reserved
Email dated 2/2010 Hal Anderson, President & CEO, “… we have added over $100K in MRR to our pipeline just this week!
Visual Marketing MapBranding
• Logo
• Tagline
Web Site
•Messaging
•Content
•Tools (e.g. Calculators)
•Call to Action
•SEO
Social media
•Blogs
•Internal policy development
Channel Strategy
© 2010 NovaAmber, LLC All Rights Reserved
•ID partner prospects•Contract negotiation•Sales training content•Conduct partner training
Partial Client List
© 2010 NovaAmber, LLC All Rights Reserved
These clients achieved growth by executing cloud-based / virtual business process initiatives that fit their business strategies.
Contact Information
© 2010 NovaAmber, LLC All Rights Reserved
(303) 642-0941
Are you ready to compete to win in the fast-paced, aggressive, 24/7, business world?