Nov Dip - Wedding Planning
-
Upload
elisabeta2621 -
Category
Documents
-
view
217 -
download
0
Transcript of Nov Dip - Wedding Planning
-
8/13/2019 Nov Dip - Wedding Planning
1/29
1
Postgraduate Diploma
in Event Management
Wedding Planning
Diploma in Event Management
-
8/13/2019 Nov Dip - Wedding Planning
2/29
2
1. Strategic Planning
Pitching Invitation to pitch
Receive Brief
Interpret BriefObjectives & Mission Statement
Develop Pitch
Deliver Pitch & Win
2. Operational PlanningEvent DevelopmentPlanning (Marketing, Comms, Recruitments,
Management, Post event etc)
Event Management
Production
Logistics (venue management, staffing, crew,liaising with suppliers, travel, accommodation etc)
Design
Client liaisonBudget management
3. Operational Planning
Delivery & ImplementationOn the Event Day
event journey
4. Operational Planning
Post EventMeasurement of success (Audience experience, event
team experience, client experience, objectives met,
budget management, pioneering, technology etc)
Debrief
Reconciliation of Finances
Next steps
-
8/13/2019 Nov Dip - Wedding Planning
3/29
Learning Objectives
After this module you should be able to:
Grasp an overview of the UK wedding industry
Understand the role of a (good) Wedding Planner
Comprehend the different types of wedding ceremonies availablein the UK
Appreciate the legalities surrounding weddings and civilceremonies
Create a simple wedding budget
Source suppliers and venues
Understand how to plan and execute a wedding
Recognise how to use various wedding documentation toenhance planning
-
8/13/2019 Nov Dip - Wedding Planning
4/29
Introductions
Who am I?
-
8/13/2019 Nov Dip - Wedding Planning
5/29
UK wedding industry (1)
285,390 marriages were registered in
UK during 2011.
6,795 Civil Partnerships were formed
by same-sex couples in the UK during
2011.
In 2011 Civil Ceremonies 174,600accounted for 70% of all marriages
that took place.
Around 11% of brides would consider
hiring a wedding planner to help them
organise their day.
53% of couples pay for most if thewedding costs.
The average length of an engagement
is 18 months.
-
8/13/2019 Nov Dip - Wedding Planning
6/29
UK wedding industry (2)
93% of couples plan to livetogether, or are already doing
so, prior to their wedding.
45% of couples choose a
religious ceremony.
17% of couples have theirhoneymoon in Europe.
The average of brides in
2010 is 33.6 and grooms is
36.2.
-
8/13/2019 Nov Dip - Wedding Planning
7/29
7
UK wedding industry (3)
The average overall costof getting married is
22,858.
The UK wedding industry
is valued at 5.4 billion.
200 committed andprofessional wedding
planning companies
operating across the UK
(UKAWP 2011)
Sources:Conde Nast Brides UK Wedding Industry survey results, 2008. You and Your
Wedding magazine, statistics.gov.uk, Office for National Statistics, UK Alliance of
Wedding Planners
-
8/13/2019 Nov Dip - Wedding Planning
8/29
January - Engagement Season
FebruaryValentines Day, Engagement Season, National
Marriage Week, National Wedding Show (London &
Birmingham)
March - Engagement Season, National Wedding Show
(Manchester), Brides The Show, London
MayWedding Season
June - Wedding Season
8
UK Wedding IndustryKey Dates (1)
-
8/13/2019 Nov Dip - Wedding Planning
9/29
July - Wedding Season
August - Wedding Season
September - Wedding Season
October - National Wedding Show (London &
Birmingham), Brides The Show, London
December - Engagement Season
9
UK Wedding IndustryKey Dates (2)
-
8/13/2019 Nov Dip - Wedding Planning
10/29
Role of the wedding planner
Guide on matters of trends, taste, etiquette and
traditions
Budget management
Event Design Creative approach
Negotiate with clients, parents
and suppliers
Network
-
8/13/2019 Nov Dip - Wedding Planning
11/29
Planning a wedding
Total number of guests
Budget
Theme/Style
Preferred location/setting Religious or Civil Ceremony
Date and time of day
Clients Vision
-
8/13/2019 Nov Dip - Wedding Planning
12/29
Planning a reception
Detailed schedule
Timings
Bridal Party entrance
Seating plan & top table
seating arrangement
Speeches
Cake cutting
Entertainment
Dining style
-
8/13/2019 Nov Dip - Wedding Planning
13/29
Venue sourcing
The venue is arguably the most important element of planning a wedding.
Its one of the the first decisions to be made. The venue sets the scene and
should compliment the wedding theme.
There are a number of approved venues to hold Civil Ceremonies and Civil
Partnerships.
Church of England in 2008 relaxed rules on whom they will marry in Church.www.churchofengland.org
There are key questions to ask the venue to ensure the venue is suitable.
For a comprehensive list of venue questions visit,
www.hitched.co.uk/wedding-venues/venues/checklist.htm
-
8/13/2019 Nov Dip - Wedding Planning
14/29
Supplier sourcing
Your suppliers are crucial to thesuccess of every wedding you plan.
Suppliers you recommend should be
licensed (where applicable), insured,
registered and qualified.
Professional wedding suppliers and
services can be met by attendingindustry events, word of mouth,
recommendations, local & national
wedding shows, and via social
media platform such as Twitter or
Facebook.
Remember to view portfolios,contact past clients and suppliers,
read testimonials.
Strategic partnershipswhich
suppliers meet brides early in the
planning process?
Referrals are a great way to attractnew business. Build relationships
with suppliers.
Leave some of your promotional
material with suppliers you wish to
work with and ask them to pass on
to prospective clients.
-
8/13/2019 Nov Dip - Wedding Planning
15/29
Planning a wedding (2)
A timeline of tasks is
essential
An itinerary or schedule of
the wedding day with specific
timings locations, suppliers,contact details
Group Exercise
Putting together a wedding day
schedule with timings
-
8/13/2019 Nov Dip - Wedding Planning
16/29
Wedding legalities (1)
Both parties must be at least 16 years old. In England and Wales, if
either of the couple is under 18 years they must have parent or
guardians permission to marry.
They cant be closely related
The marriage must take place in legal premises, such as a register
office, religious venue or licensed venue. This must be a permanent
structure with a fixed roof.
The marriage must take place in the presence of a registrar or
authorized official.
-
8/13/2019 Nov Dip - Wedding Planning
17/29
Wedding legalities (2)
The ceremony must take place between 8am and
6pm.
Two witnesses who are old enough to understand the
meaning of the ceremony must be present at both acivil and religious ceremony.
They must be free and eligible to marry
-
8/13/2019 Nov Dip - Wedding Planning
18/29
Wedding budgets
When asking suppliers for a quote, be as specific possible. An estimate
will not be the final amount so asking for a quote is advisable.
Remember to include VAT and consider service charge
The percentage allocations on the budget will vary depending on the
clients priorities and their supplier preferences.
Dont forget to include your planning fee!
-
8/13/2019 Nov Dip - Wedding Planning
19/29
Items Percentage of budget toallocate
Ceremony (fees) 2%
Reception (venue hire, catering,
food beverages, staffing and Vat)
48-50%
Flowers, lighting and dcor 10%
Attire (wedding dress and grooms
wear)
10%
Music and entertainment 10%
Photography and film 10%
Favours and gifts 3%
Stationery (table plan, name cards
plus invitations, postage)
3%
Transport 3%
-
8/13/2019 Nov Dip - Wedding Planning
20/29
Being a good wedding planner
Skills needed
Importance of effective communication
Prioritisingin and on your business
It's all about the benefits
-
8/13/2019 Nov Dip - Wedding Planning
21/29
Exercise
Brainstorm a checklist of questions that you think
you would need to ask in order to ensure that youhave all the information you need...
Group 1 Venue Group 3 CatererGroup 2 Florist Group 4 Band/DJ
-
8/13/2019 Nov Dip - Wedding Planning
22/29
Exercise timings
Brainstorm 15 minutes
Presentation 3 mins/group
Group discussion 15 minutes
-
8/13/2019 Nov Dip - Wedding Planning
23/29
From start to finish...
Initial contact
Meetings
Proposals
On The Day Co-ordination
A word about full wedding planning/design
-
8/13/2019 Nov Dip - Wedding Planning
24/29
What could possibly go wrong?
Think about things that could go wrong both beforeand on the wedding day. Discuss how you could
prevent these things happening and how you would
cope when/if things do go wrong.
-
8/13/2019 Nov Dip - Wedding Planning
25/29
Exercise timings
Brainstorm 15 minutes
Presentation 3 mins/group
Group discussion 15 minutes
-
8/13/2019 Nov Dip - Wedding Planning
26/29
Insight from the inside...
Pitfalls & how to avoid them
Trends
Identifying what couples want
How to have the business you want
-
8/13/2019 Nov Dip - Wedding Planning
27/29
Starting your own wedding biz
Target Market
Niche
Sole trader
Research your local market and
competition
Business plan Menu of services
Business name
Website design, layout, functionality V
brochure site
Supplier base
Business cards
Promotional material
Associations
Wedding media contacts
-
8/13/2019 Nov Dip - Wedding Planning
28/29
-
8/13/2019 Nov Dip - Wedding Planning
29/29
Useful resources
weddingpath.co.uk/downloads
No.444, Wedding Planner. Business Opportunity
Profile (BOP), Barclays Bank website
Wedding planning software, www.confettiandcake.com