Market Research Company

NORTH AFRICA

Nour Consulting Research is a well-established and one of the Global independent market research Companies founded in 2013 in Tunisia. We are a FULL SERVICE research Company with operations in both developed and emerging markets of North Africa (Algeria, Tunisia, Morocco, Egypt and Mauritania). We provide complete range of quantitative and qualitative research services to clients. Our main aim is to fill the gap between consumers and clients by providing customized research solution in order to achieve the goals and objectives of our clients effectively and efficiently.

Nour Consulting Research has a network of interviewers with bi-lingual field teams with more than 4 years of experience of operations, who have ample amount of knowledge about the local markets which not only helps in meeting but exceeding the expectations of our clients.

Our vision is to be one of the leading research companies in the world by using new and innovative ways to solve our client’s issues and thus helping them in strategic decision making

We believe in working with clients, not on projects. There are no set theories or methodologies. The breakthrough ideas come from exploring findings in unconventional ways with clients - be it through our proprietary methods or through tried and tested research techniques. They all require our researchers to interact closely with clients to understand their markets, their brands, their consumers.

Expert moderating, listening and creative facilitating

Techniques that get beyond the intellectual alibis

Analysis that uncovers new insights and motivational understanding

Broad range of respondent experience

-consumer (male, female, teens, kids)

-medical (doctors, nurses, scientists, medical technicians, purchasing managers)

-professional/technical/executive

-Industrial/distributers/crafts Persons/labor

Our experienced staff can apply effective techniques to any qualitative research assignment, whether it is : Focus groups, mini groups, in depth interview, online focus groups.

Our approach to quantitative research is to design the most

efficient and effective approach to provide the measures needed to

achieve our client’s objectives. Quantitative research involves

conducting surveys with sufficiently large and random samples,

enabling us to make statistically-measurable inferences about the

client’s population(s) of interest. That’s a mouth full. But what it

means is that the client needs proof, or at least some strong

evidence to support important decisions, and/or guide business

strategies and tactics.

we conduct insightful qualitative research and translate findings into useful

information that clients can trust to help them make sound, strategic

decisions. To ensure that our work represents your target market accurately,

Nour Consulting Research adheres to rigorous qualitative research principals.

Members of the Nour Consulting Research team work closely with clients to

focus only on outcome-oriented questions that impact the study to help

uncover beliefs and perceptions that genuinely reflect respondents' opinions

and to provide a safe environment to allow the respondents to express

themselves candidly. This commitment allows Nour Consulting to scrutinize

preconceived notions, and investigate preliminary conclusions to reveal

underlying market attitudes and likely behaviors. We do Quantitative

research according to the below methodologies:

Face to face CAPI & PAPI CATI Business to Business

Door to Door

We offer a performance study from data collection from the target

(patient, doctors, pharmacists and distributors ...) until analysis,

strategic and operational recommendations.

Our team is mainly involved in the problems of product launch

(Pre-launch and Post-launch).

In particular, our services include:

The prescribing habits and therapeutic strategy

Image / positioning

Tracking launch

Use studies (OTC, generic, packaging,...)

Pathology and treatment studies (allergies, chronic diseases ...)

Nour Consulting Research has its own interviewer teams across the

North Africa. They work for Nour consulting in North Africa Region:

Algeria, Tunisia, Morocco, Egypt, Mauritania...

The broad range of different qualifications of our interviewers and their high

levels of motivation guarantee extremely reliable study results. As well as pay

commensurate to performance, fair cooperation with the interviewers is also

important to us.

Nour Consulting follows the following quality control measures for

quantitative research: Briefing and discussion The client briefs on the project

and discuss all steps with project management team. Pilot / set-up: Project

management team briefs and discuss questionnaire with Fieldwork Manager,

supervisor and senior interviewers. Depending on the type and size of the

sample, we can pilot up to 5 interviews. We enter the data from pilots to

validate data entry script. Findings of pilot interviews: we discuss any matters

that happened during the pilot interviews and while using data entry module

at the pilot stage. We communicate and discuss them with the client.

Main briefing / training:

Interviewer teams and Quality Assurance team are briefed on the project, objectives, discuss, review the questionnaire. Usual elements of the briefing include knowledge session, mock interviews, question and answer session. When going to the field, novice interviews are accompanied for the first five interviews for each project. Usually interviewers report to the supervisors every day. Supervisors consult all topics with Fieldwork Manager. The client can be updated three times per week on the fieldwork progress.

Logic check (100 % of interviews) is being done simultaneously to the fieldwork. Quality Assurance team back checks minimum of 35 % interviews done by each interviewer.

Back check of data loading (entry) is being done also simultaneously to the fieldwork, while the interview has been accepted by Quality Assurance.

In summary:

20 % accompaniment of interviewers by the supervisor.

Minimum of 40 % back-checking of questionnaires.

100 % logic scrutiny of questionnaires.

Minimum of 35 % back checking of data loading above samples of 100

Bali.imen01@gmail.com

nmconsulting.management@gmail.com

Tunisia: +216 55 750 929

Algeria: +213 673 83 43 17

Imen BALI Project Manager