Note: Confidential Content · – Building the Social Media entities. 2. Improve connecting members...
Transcript of Note: Confidential Content · – Building the Social Media entities. 2. Improve connecting members...
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Note: Confidential Content
Please keep this within the Chapter and Section Leadership.
Thanks.
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Welcome and Thank You!
We can’t do it without you.
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Council Leaders and IDSA Staff
• Chapter VP
Julie Heard, IDSA
– Oversees all Chapter activities
– Oversees Chapter Council finances
– Reports to the IDSA board
– Volunteer leader
• Professional Interest Section VP
Warren Ginn, IDSA
– Oversees all Section activities
– Oversees Chapter Council finances
– Reports to the IDSA board
– Volunteer leader
– Megan Stanton (May)
• Education VP
Mary Beth Pivitera, IDSA
Sooshin Choi, IDSA (May)
• Clive Roux, CEO
• Dawn Hatzer, Director of Operations
• Jen Sadrak, Manager of Member
Relations
• Kristyn Rivellese, Director of
Conferences and Meetings
• Tim Adkins, Director of Content
Development
• Katie Fleger, Director of Sales
• Kaycee Childress, Director of Marketing
• Awards Manager (vacant)
• Jill Richardson, Membership Coordinator
• Donna Prince, Administrative
Coordinator
• Bridget Brooks, Accounting Coordinator
• Annette Butler, Executive
Assistant/Office Manager
• Kurt Howard, Webmaster
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
What’s So Great About IDSA? What are the benefits?
• Tangible benefits of having a
professional organization for
industrial design:
– Puts on the only annual International
Industrial Design Conference in the US.
– Organizes the world’s most recognized
Product Design competition, the IDEA
awards.
– Publishes the only journal (Innovation) to
bring the latest critical commentary and
thinking to the profession. Also enables
educators to publish to achieve tenure.
– Without IDSA and its membership, the
Industrial Design Profession would not be
able to host such industry promoting
events.
• Intangible (or at least less-tangible)
benefits of having a professional
organization for Industrial Design :
– Networking (social and professional)
– Awareness and opportunities to
promote yourself through IDSA.org
(this alone is worth the membership)
– Job leads and referrals
– Learning how to run organizations
– Mentorship for students and
fellow professionals
– Leadership development
– Continuing education
– Great life-long friendships
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Operational stability and growth
…constant innovation and improvement.
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
• Over half the members who responded
would like to see IDSA focus on promoting
Designers as integrative thinkers as
opposed to just producers of artifacts or
products. In addition, they would like us to
promote the value of Design to business
and society.
• People join IDSA for Information,
Community and Networking.
• The secondary reasons are for Respect,
Recognition and Understanding.
• The 2011 survey results are posted to the
News section.
• 202 responses representing over 6.5% of
our membership
• Only 29.3% of the members who
responded are satisfied with the society’s
performance today.
• The top 3 issues members would like
their society to focus on going forward
are all related to ways that IDSA can help
to develop business opportunities for
designers and help them to raise the
value that they offer to business and
society (i.e., justify their jobs).
The Membership Survey What the members are telling us…
President-Elect George McCain’s summarized the
results of the survey this way:
"[IDSA should] make the world see designers as
indispensable to the growth of business so jobs will
flow to us and we'll be respected as value-adders.”
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
The Financial Survey What the numbers are telling us…
+
- -300000
-200000
-100000
0
100000
200000
300000
400000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Months
Do
llar
s Series1
IDEA
Conference
Registrations/Sponsorship
and Design Gallery
Conference
Expenses
IDEA and District
conference expenses
Membership Dues
CashFlow
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
IDSA Main Revenue Streams Where does the money come from?
77% Marketing Services vs 23% Membership Dues IDSA finds 3 dollars for every membership dollar to make the society work
for the members.
Membership
Ad's, booths,sponsorship
Registrations
Other: Subscriptions,Patrons and misc
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
What we are working towards: Program improvements and the potential of
Chapters and Sections
+
- -300000
-200000
-100000
0
100000
200000
300000
400000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Months
Do
llar
s Series1
IDEA
Conference
Registrations/Sponsorship
and Design Gallery
Conference
Expenses
IDEA and District
conference expenses
Membership Dues
CashFlow
District ConferencesShould Make $
Business
Conferences/
Designs of
The Decade
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
IDSA’s 2009-2012 Business Plan What we’re working on to improve IDSA.
Keystone Programs
• Content Policy
• Social Networking
• Partnership Plan
• Member Dev Plan
•Website
Digital
Eco-System
•National & District
Conferences
•District Councils
•IDEA
•Membership
Development
•Media
Relationships
•CONNEXX
•designBytes
& INNOVATION
•Professional
Education
•Mktg Campaign
•China
Program Development for 2012
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
How the Chapters and Sections fit in:
• When the new website’s ready:
– help us transition all of your activities to the
central site (currently, our on-line presence
is fragmented across over 100 sites)
– be an active contributor of relevant content
on the new website
– organize inspiring social and professional
networking opportunities between members
and other organizations.
– make connections and meaningful
networking opportunities amongst all design
disciplines in your area
• Inspire and encourage designers in your
area to join IDSA and contribute to the
further development of their profession
• Focus on our Core Purposes…
IDSA’s New Business Plan What we’re doing to fix it.
1. Delivering valued, compelling content
to retain existing members and attract
new members
– Constant Web Platform upgrading: A
destination for designers
– Refocusing IDSA Staff to manage the flow
and development of Content rather than
just producing newsletters
– Building the Social Media entities.
2. Improve connecting members with
members, experts and information
– Web Platform: moving to peer-to-peer
interactions along with the Social media:
LinkedIn, Twitter and Facebook
3. Strengthen IDSA’s Brand, Operations
and Infrastructure (internal)
– Get cash flow in order, strengthen finances
– New Staff reporting and accountabilities
– Dedicated resources to drive revenue
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
IDSA’s Core Purposes Why we do what we do…
• Education Facilitating design quality
through professional
development and education
• Information Providing access to
information most relevant
to the design profession
• Community Creating a vital and expanding
local and global design
network and community
• Advocacy Promoting the benefits,
awareness and value of design
in business and society
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
The Structure of IDSA …and how important you truly are.
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
The Chapter’s Mission
Membership growth happens at a Chapter level…
Inspire and encourage designers in your area to
join IDSA and contribute to the further
development of their profession
and
organize inspiring networking opportunities.
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
The Chapter’s Mission and how this serves IDSA’s Core Purposes
• Education
– Provide a conduit between
professionals and local design schools,
educators and students
– Facilitate portfolio reviews,
mentorship, job leads
– Develop continuing education
opportunities for professionals
• Section Collaboration
– Provide a local venue for events and
activities with Sections, Schools and
local organizations
– Collaborate to identify opportunities
for events, content, sponsorships and
revenue generation for IDSA
• Community
– Provide a vibrant and engaging local
design community
– Serve as primary contact between
IDSA and its members
– Cultivate new IDSA volunteers
– Welcome new members and plugging
them into the local IDSA network
• Advocacy
– Promotion of the value of IDSA
membership and the value of design
to the local business community
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
The Section’s Mission
Deliver valued, compelling content
to retain existing members and attract new members
and
organize inspiring networking opportunities.
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
The Section’s Mission and how this serves IDSA’s Core Purposes
• Education
– Provide a conduit between Section-
specific experts and local design
schools, educators and students
– Develop Section-specific educational
materials and opportunities with
vendors, suppliers, experts, etc.
– Develop Section-specific curricula for
educators and professionals
• Chapter Collaboration
– Collaborate with Chapters to identify
opportunities for connected events,
content, sponsorships and revenue
generation for IDSA
• Community
– Develop a vibrant and engaging
nation-wide community and network
of designers and other professionals
with shared interests
– Cultivate long-term strategic
relationships with other professional
organizations (e.g., AIGA, SPE, DMI)
• Advocacy
– Promotion of the value of design
within the Section’s area of interest
– Outreach to other professional
cultures with Section’s area (e.g.,
engineers, marketing, management)
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Reinventing the Section Here’s what’ve asked you to do:
4. Tactical Planning: Collaboratively
outline what specific events and/or
activities you want to do (and how
that advances your Mission/Charter).
5. Promotion: Formalize your social
network (blogs, LinkedIn, web sites,
etc.) and promote the hell out of
your Section and its activities.
6. Moving Forward: Start implementing
the Tactical Plan with the help of
your Section VP (Warren) and the
IDSA HQ Staff.
1. Section Leaders: Define your
Leadership (Chair/Vice Chair).
2. Fill Out Your Section Network:
Identify Local District/Chapter
Representatives (or Regional
Vice Chairs).
3. Strategic Planning: Define your
Section's Mission/Charter:
• How does it match to IDSA’s
Core Purposes:
- Education
- Information
- Community
- Advocacy
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Current State of the Sections Here’s how we’re doing so far:
Not So Good: • Some Sections still need to fill out their
leadership roster so they have help
• Many Sections need to solidify their
missions and how this fits into IDSA’s plan
• Most activities are being initiated by
Chapters and not Sections, even though we
should be the generators of content
• Sections still need better PR (web site
should improve this)
• The strategic purpose/value of Sections is
in question… Why do we exist?
Good: • New Leadership with fresh energy, ideas
and dedication
• Leadership Network is expanding
• Some Sections have well-defined
Missions and Strategic planning
• Sections and their value to IDSA is
positioned squarely at the center of
IDSA’s Business Plan
• The Chapters and Sections Fund and
Savings Account has the funds to invest
in your activities
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Chapters and Sections How the two compliment each other
• Sections – Members bound by shared interest
(virtual community)
– Primary conduit to outside
organizations (key opportunity:
develop outreach and partnerships)
– No centralized location
– Needs venues for local events (with
help of local Chapter)
– Must generate content through events
or other activities
– Can help Chapters find sponsors and
local vendors eager to present at local
events
• Chapters – Members bound by shared
geography (physical community)
– Primary point of contact for most
members (key opportunity: develop
membership and member retention)
– Centralized location
– Has venue(s) for events
– Needs speakers, sponsors and
content for local events
– Can generate leads for new Section
members by getting to know
expertise of local membership
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Content Policy
• Goal: Broaden and deepen their
experience, expertise and skills…
• To be more
competitive.
• To get a new or
better job.
• But NOT a Referendum on Sections.
• Issues pertaining to content licensing,
copyrights, ownership and distribution
are currently being evaluated (task
force headed by Warren Ginn and
Cooper Woodring).
• Used for 2010 Business Plan to define
IDSA’s Scope.
• Based on results of Membership
Survey conducted at end of 2009.
• Scope of Content Policy guides the
District and National conferences and
web content generation.
• Used to push content towards the
cutting edge of design and make sure
IDSA’s fulfilling the Membership’s
needs.
• Will be updated every 2 years.
ResumeObjectives
Qualifications
Professional Skills
Education
Employment History
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Content Policy
• Industrial and Product Design (“Product Design”; #1 in survey)
• Human-Centered Design (Experience Design & Planning” top 15 in
survey)
• Interaction Design (“Interaction Design”; top 25 in survey)
• Design’s Value to Business (part of “Design Thinking”; top 5 in survey)
• Skills in Leadership, Teamwork,
Management and Change (top 5 in survey)
• Understanding and Managing
Businesses (“Strategy & Planning”, “Marketing”,
“Entrepreneurship”; top 15 in survey)
• Applying Design to Products &
Experiences (“Product Design” #1 in survey; Experience
Design & Planning” top 15 in survey)
• Applying Design to Business
Strategy & Planning (part of “Design Thinking”; top 5 in survey)
• Applying Design to Brand (“Brand Strategy”; top 10 in survey)
• Applying Design to
Sustainability (“Sustainability”; top 10 in survey)
• Design Research (“Qualitative Customer Research” top 15 in
survey; Trends included)
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
The Importance of Volunteering What’s in it for me?
• Receive valuable professional
exposure within the design
community
• Take advantage of the many
learning opportunities through
content generation and event
planning
• Receive discounts for IDSA
membership and event registrations
• Build life-long friendships
• Support your local and global
design community
• Support IDSA – this is your
professional organization and the
only professional organization
100% dedicated to supporting
industrial designers
• Build your network within IDSA
and the broader industrial design
community
• Gain valuable leadership
experience and training
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Events - Overview What? Why? How?
The Chapter & Section Mission:
To provide the Society’s members with
meaningful and accessible content by
linking two or more of the Society’s
councils and/or outside organizations
together on a consistent basis.
Why Should we Connect These Activites? • Supports IDSA’s Core Purposes
(Education, Information, Community, Advocacy)
• Creates a consistent member experience
throughout the year
• Discourages insular activity which would isolate
groups from the rest of the community
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Events - Overview What? Why? How?
Annual Requirements:
Each chapter and section must hold at least four (4) connected activities
annually.
• Chapters must hold a minimum of four (4) activities annually:
– one with a section
– one with a student chapter, school or educator
– one with an outside industry group or association, e.g., AIGA, IHA, SPE
– one elective activity
• Sections must hold a minimum of four (4) activities annually:
– one with a chapter
– one with a student chapter, school or educator
– one with an outside industry group or association, e.g., AIGA, IHA, SPE
– one elective activity
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
What’s Constitutes an Activity? What kinds of things can I do?
• Student or Professional Mentorship
• Academic Papers
• Podcast
• Portfolio Review for Students
• Progressive Workshops
• Pecha Kucha
• Public Design Panel
• Publications
• Resource Directory
• Repeatable Workshops or Seminars
• Student Merit Awards Presentations
• Surveys
• Video Documentary
• Webinars
• White Papers
• Awards
• Audio Conference
• Charrette
• Co-Located Events w/ Other Org.
• Design Competitions
• Conference Within A Conference
• Course Materials or Curricula
• Design Guides
• District Support Events
• Public Exhibitions
• Workshops
• Seminars
• Galleries
• Kit Competition
• Lecture Series
• Magazine Articles
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Connecting Activities What does that mean to me?
• Chapters and Sections must hold a
minimum of four (4) activities
annually:
– one with a chapter
– one with a student chapter, school or
educator
– one with an outside industry group or
association, e.g., AIGA, IHA, SPE
– one elective activity
• This rule is intended to encourage
you to engage with your partners.
• The objective is to create value
that makes designers want and
need to be members of IDSA.
What you should be thinking about:
• What’s the value of your Section to the
Membership? How do they benefit?
• Advocacy? Representing design within
the Section’s community?
• Developing educational materials?
• Building a network of experts?
• Outreach to other organizations?
• What kind of content or experience
can your Chapter or Section offer to
IDSA members that it can’t get
anywhere else (on/off of the web)?
• Do you plan on generating this content
yourselves (time consuming/costly)? Or
are you collecting/aggregating content
from other sources? What’s the value?
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Examples of Connected Activities
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Activity Planning Workflow How do I do this?
7. Online Registration set-up
8. Promotion of Activity
• E-mail blasts
• Website, blog posts, etc.
9. Execute the Activity
10. Capture the Content
• Video for streaming in IDSA.org
• Pictures
11. Publishing the Content
• PDFs, PPTs
• Blog posts
12. Post Mortem
• discuss process, what worked/didn’t
• financial summary
• data collected
1. Reaching out to other groups:
• How would a Section or
Organization fit into this activity
and add value?
• Determine interest of collaborators:
“Would you like to do something?”
• Determine interest of attendees:
“Is this something you would pay $
for?”
2. Discuss cost, sponsorship(s) and who
will run the activity (Chapter or
Section-driven?)
3. Fill out the Chapter/Section Activity
Request Form
4. Planning, schedule and finances
5. Booking the venue (if any)
6. Getting commitments from sponsors
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Chapter / Section Activity Request Form
Walk-through
Questions:
• Where can I find the Chapter /
Section Activity Request Form?
• Why do I need to fill out the form?
• Do I need to fill out a form if it’s
just a Chapter activity, not a
Connexx event?
• Post Event Summary Form
Chapter / Section Activity Request Form
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Finances, Sponsorships and Budgeting What kind of money are we talkin’ about?
Chapters and Sections Account
• $50 from each professional member’s
annual dues
• Ledger keeps track of expenses /
sponsorships
• How does the cash flow?
• What happens to extra money we earn
during an event?
Credit Cards
•Who needs them?
•Reconciliation schedule
Reimbursement Policy
•Original receipts
•Checks are processed within two weeks
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Real-world Case Study Received : 2009/10/08 18:32:29
Form : Connexx Event Proposal Form
Submission ID : 9350
User IP : 67.100.238.2
______________________
group : St. Louis Chapter
contact : David Estrada
email : [email protected]
phone : 773-759-8260
dates : November 16-21, 2009
organized with : Yes
organized with detail : AGIA, SIUC, UIUC, Missouri S & T
locale : Abstrakt Gallery, 1902 Arsenal, St Louis, MO
title : ObjectArt
description : The 2nd annual ObjectArt is a showcase of IDSA_STL member’s product design work from their
respective companies. Products as well as presentation boards will be on display in the Abstrakt Gallery
from Monday November 16th-Saturday November 21st. A presentation night will take place on Friday
November 20th. This event is a great opportunity
Pictures of event:
http://picasaweb.google.com/aaron.gorga/IDSAObjectArtGallery2009
ObjectArt post event summary
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Working With IDSA HQ How to work with the Staff.
• Expected improvements for Sections
– Centralized location to promote all the
Sections (members will shop) and their
activities
– Better content management
– Discussion boards
– Comprehensive events calendar
– “Tote Board” to see where everyone is
and what everyone’s doing
• Jen Sadrak ([email protected]) is primary
contact
• Always CC Warren (for Sections) and Julie
(for Chapters) whenever you communicate
with any of the IDSA Staff.
• New management structure run by new
CEO (Clive), so forget the past and focus on
the future.
• Be clear about what you need and make
sure you understand what’s been agreed
upon and who’s responsible.
• Develop realistic expectations.
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Working with the Chapters How to “Complimentary Collaborate”
• Look for ways to plug Chapters into your
activity and event strategy.
• Work with Chapters to help you identify
your Section’s local representative.
• Chapters can help you identify the right
venue; “home town” advantage.
• Find a way to collaborate with the Chapter
as opposed to swooping in and making a lot
of demands of them. Share the ownership.
• Determine early who will be responsible
for what (who’s driving the activity?).
• Even if your activities or content are being
created without any other collaborator (a
sole Chapter or Section event), your
promotion and outreach to Chapters,
Educators and Students will be
“connected” activities.
• 2 key values of IDSA membership:
Community and Networking.
• While the Chapters represent a
community and network bound by
geography,
• Sections represent a community and
network bound by common interest.
• Common Objectives:
– Building the value of IDSA
membership
– Building the IDSA brand
– Developing a community and
network of designers that spans
geography and professional interest
• Chapters and Sections can work together
and help each other create real value for
the membership.
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Working with the Districts
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Working With the Districts
• Capturing this content is critical (for
distribution on the Website).
• Work with Districts to help you identify
your Section’s local representative.
• District conferences are a perfect venue
for promoting your Section and finding new
interested members (local reps).
• District VPs are primary responsible for
the District Conference.
• Look for ways to offer Section content to
the District VPs.
– Help to identify local vendors willing
to make presentations, offer
sponsorships or purchase gallery space
– Help link DVPs with other national
organizations (e.g., SPE, HFES, PDMA)
with local members who might be
interested in attending or presenting
• Some Section content (workshops,
presentations) can be presented at
multiple District conferences by either
the same person or several Section
leaders or local representatives.
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Working With Students and Educators
• Develop network of instructors familiar
with area of Section’s interest with those
who are less familiar.
• Proposal to have a Education Vice Chair for
certain key Sections. Thoughts?
• Collaborations with Educators and Students
are all perfect opportunities to Inspire and
encourage them to join IDSA and
contribute to the further development of
their profession.
Types of Collaboration:
• Many design programs are in need of
curricula, syllabi, design guides, etc.
• Work with instructors to develop course
materials or sample projects.
• Identify and mentor students interested
in Section’s area.
• Assist instructors with access to local
vendors, suppliers and experts in Section
area of interest.
• Sample projects can generate research
materials and content for the web site.
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Working With Partner Organizations
Partnerships
• 2012 Target per Business Plan
• NOTE: Sections should NOT negotiate or
enter into any binding agreements with
any organization – this is the job of the
Executive Director.
• Coordinate with the ED if you think there
might be an opportunity.
• Once (if) an agreement is finalized, you
should fully understand IDSA’s objectives
and strategy to make sure your Section
work dove-tails in.
• Look for opportunities to collaborate on
research/projects and information/content
development.
• Reciprocal member discounts are good.
• Our networking with other professional
organizations is critical to IDSA’s
strategic plan.
• Many Sections have counterparts in other
organizations:
– IDSA M&P Section <-> SPE PD3
• Look for IDSA membership opportunities
• Co-located events are more cost
effective and provide cross-pollination
• Opportunities to promote IDSA and the
value of industrial design to the broader
product development and business world
• Opportunities to bridge cultural gaps
between different groups of
professionals:
– Engineers
– Marketing
– Management
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Incentives What motivates you?
• Up for discussion:
• Exposure through website
• Exposure through Innovation, Member
Newsletter
• Presenting at event run by partner
organization
• Discounts for District Conf.
• Open to Ideas
• Cost-effective
• Meets your expectations
• Discount currently in place: 20% off
national conference (~$200)
• ***Only for Chapter/Section Chairs***
• Does this actually motivate you?
• Does it make a difference?
• “Free” is not an option
• membership and conference costs
can’t be absorbed
• Potential Advantages for Leaders:
• Exposure, professional credibility
• Prestige among peers
• Recognized expert by other orgs.
• Useful when applying for tenure
• Access/networking opportunities
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Other News
National Conference (Aug 15-18, Boston)
• Competing for VERY scarce travel $; choice of
speakers is critical, not just interesting content.
• 5 speakers will be chosen for their names,
reputations or companies in addition to the
content to attract people who would not
normally come to our conference.
• 2nd set (probably 10-15) speakers based on the
professional development value of their content.
• 3rd set (10-15) for their educator/educational
content, thus creating a more fair balance
between education and professional interest
content.
• Support theme (The Future Is…) and city
(Boston)
• Looking for more inspiring talks from related
disciplines versus just designers talking design
to designers.
Website
• Shift from Society mouthpiece to member
communication platform. Content by 3 to
content by many. Peer-to-peer. Built on
Drupal (open source).
• Designed for 5 main user groups:
Authenticated visitors, Members, Affiliate
members, Officers, Staff
• Eliminate fragmented message by
consolidating all chapter and section
websites onto the main platform.
• Share content and connect the Society:
News of events, activities, discussions and
information between all Chapters and
Sections.
• New benefits: Member bios, Firms Listing,
Design in the City
• Contribute content to your Chapter/Section
page on idsa.org
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Chapter and Section Traffic on idsa.org
2010 Pageviews Monthly Activity 2011 Total Daily Monthly Rank '11 Activity
Average Pageviews Average Activity
Chicago 1566 261 Posts 2 16336 14770 36.8 1230.8 1 Yes
Kansas City 636 106 Posts 28 11607 10971 28.8 914.3 2 Yes
New York 1355 226 Posts 3 11094 9739 23.4 811.6 3 Yes
Northern Ohio 2332 389 Posts 1 6670 4338 5.6 361.5 4 Yes
Michigan 1286 214 Posts 5 4494 3208 5.4 267.3 5 Yes
Sections TOTAL Monthly Average Activity Order Total Traffic Increase daily Monthly Rank '11 Activity
EcoDesign 1512 252 Posts (old) 1 4099 2587 3.0 215.6 1 Yes
Design for the Majority 933 156 Posts 8 3115 2182 3.5 181.8 2 Yes
Materials and Process 1044 174 Posts 5 3066 2022 2.7 168.5 3 No
Women in Design 1054 176 Posts 4 3072 2018 2.7 168.2 4 Yes
Medical 951 159 Posts (old) 7 2896 1945 2.8 162.1 5 Yes
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Your Next Steps Where do we go from here?
• Get your plan together.
• Get your team assembled.
• Be prepared to
– Clearly express the value of
your Chapter or Section in a
way that members “get it”.
– Demonstrate this value through
your plan of activities/events.
• Engage with your partners
(Chapter, Educators, Districts,
Organizations).
• The objective is to create value that
makes designers want and need to
be members of IDSA.
Unique Challenges for Sections
What you should be thinking about
(if you’re a Section):
• What’s the value of your Section to the
Membership? How do they benefit?
• Advocacy? Representing design within
the Section’s community?
• Developing educational materials?
• Building a network of experts?
• Outreach to other organizations?
• What kind of content or experience can your
Section offer to IDSA members that it can’t
get anywhere else (on/off of the web)?
• Do you plan on generating this content
yourselves (time consuming/costly)? Or are
you collecting/aggregating content from other
sources? What’s the value?
• How can Chapters help get your message
out and get their members involved?
Julie Heard, Warren Ginn and Jen Sadrak
IDSA Chapter & Section Leadership Training 2012
January 2012
Thank You
Questions?