NOT PROTECTIVELY MARKED Sgt Gareth MORGAN Driver Training Manager South Wales Police MSc. Driver...

NOT PROTECTIVELY MARKED


Sgt Gareth MORGANDriver Training Manager

South Wales Police

MSc. Driver Behaviour and Education

Queens Award for innovation 2008MAIRSO

Blue Light users Chairman 2011



Developing and incorporating change.

By

SimulationPsychometrics

&Psychomotor skill, monitoring

& evaluation

Challenging the NORMSof Driver Education



The Police issue, Changing Behaviour & Beliefs is our challenge



What is the underlying trend in Police accidents

• Dr. Best (2002), (Best and Eves) reported

“Too much discretion being afforded to police drivers”



Facing the challenges of Fleet Driver Education

• Gadget 1999

• Merit 2005

• Hermes 2007

• Corporate KillingWhat or who is taking the lead in Driver Training and Education



Development of driver trainingA blended approach for evaluating driver behaviour

Psychometric profiling - Objective Core on road skill transfer- Subjective

Simulated evaluation- Objective



What’s missing in driver training?

What’s covered on driver training courses?Routinely based upon Psychomotor

analysis

What’s NOT covered on driver training courses?

Effective analysis of Behavioural traits

Drivers know what to do, but they don’t always do what they

know!

Surely that’s the issue



Driver coaching & Behavioural Study

• 90% of accidents are as a result of Human Behaviour,

• So, How do you challenge beliefs about behaviour• Are we still therefore stuck at core psychomotor input,

which is labour intensive and expensive• What do you challenge on

e.g. Fleet assessmentsRemedy of driver faults

Isn’t this what we have always done!



Are we still fixated with psychomotor evaluation

The RAC Foundation report (McKenna 2010) is now supporting previous research (Struckman-Johnson et al 1989).

Is suggesting that psychomotor driver training initiatives and interventions may have an adverse effect on driving performance improvements.



Blending your approach

Ir3 Monitoring of behavioural

outputs

Psychomotor

Psychometrics

Simulator

• Measuring Driver Efficiency

• Coaching • Psychometric Profiling

• Do you need to go on road • to evaluate?



Example: Psychometric Profiling

Pre Coaching Post Coaching



Resulting feedback• Yes that's me• I never really realised until now what I was doing• I accept I need to make a change• I can’t believe it

• Reflective journal fundamentally ties the candidate into the process



The Future

Behavioural Risk Profile: Fatigue Resistance



Ir3: Effective measure of driver behaviour

We Know Who they are Where they are How fast they drive How long they took to get there If they used blue lights Compliance with training

A management tool to effect behavioural change.Remember! Drivers know what to do they just don't

always do what they know



The Twin Forces of Motivation

PAIN : Failing their

driving course, Not being

accepted by colleagues

PLEASURE : Speed

Feelings of control

Increased self esteem

The need to avoid pain and the need to gain pleasure

Both pain and pleasure are feelings:-

Pain is strongest motivator - people will do more to avoid pain than to gain pleasure!



Simulation

Hazard perception testing. Emergency brake testing. Celeration or mean speed evaluation = Green and

safer driving.

(Wahlberg 2003)(Morgan 2010)



Core driver training: GDE- How we implement it

Vehicle Control

Goals for life and skills for living

Traffic rulesCo-operationHazard perceptionAutomatisation

Lifestyle, age, group, culture, social position etc. vs. driving behaviour

PSYCHOMETRICS



Changing Driver Behaviour

Driver behaviour expresses underlying thoughts, feelings and emotions

This behaviour can be influenced by addressing what underlies it



Structure for developmentThe three dimensions and a new Behaviour

• It must become personal to me –Reflective (A compelling Reason for change)

• i.e. It feels like it fits me and I feel comfortable with it

• It must lead to outcomes that I prefer (Suitable alternative)

• i.e. That I like better than other options

• It must make sense and fit with my values, principles beliefs and commitments



Coaching / Mentoring Schemes in Industry

New insurance agents with coaches / mentors:

sell 20% more than those without

and are

13.5% more likely to survive the first year



Improved fleet profiling

2010/11 saw actual savings of £842,135

2011/12 saw actual savings of £812,000

Reductions in fleet costs

2010/12 saw end of year accident figures down 20.7%

2011/12 saw end of year cost for vehicle hire spend at a 50% reduction equal to a saving of £163,000.



Fundamental change to SWP use of fleet

• Officers are now open to

the change in behavioural

approach to coaching

• You don't always need to

use on highway techniques

to deliver driver training

• Management have engaged and

are now actively supporting this

approach as an intervention

• In association with supportive

interventions force accident rate

is down by 20.7% since 2010This is saving YOU the Tax payer money



Thank You

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