Northern Shenandoah Valley Regional Commission and WinFred MPO Regional Commuter Survey Southeastern...
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Transcript of Northern Shenandoah Valley Regional Commission and WinFred MPO Regional Commuter Survey Southeastern...
Northern Shenandoah Valley Regional Commission and WinFred MPO
Regional Commuter Survey
Southeastern Institute of Research, Inc.
Purpose & Methodology
Information that was collected:
• Demographics and commuting patterns of Northern Shenandoah Valley (NSV) commuters who commute 20+ minutes to and/or from work.
• Experience with and perceptions of ridesharing alternatives.
• Employer specifics and transportation-related services and benefits offered at work.
• Communication preferences and media habits.
• Experience with and perceptions of the RideSmart website.
• 15 minute phone interview
• 600 respondents were collected
8 Key Findings
There is a big opportunity to increase the use of alternative modes
1
The expansion of Winchester Transit bus routes into Frederick County and
Stephens City (route to LFCC)
Key Action Item
The most important considerations for commute mode are time and cost.
2
A commuter calculator has been added to the RideSmart website, so that commuters can easily track cost
savings through utilizing other methods of transit.
Key Action Item
Less than half of respondents are happy with their commuting
experience, especially long-distance commuters.
3
5 - Extremely positive
4
3
2
1 - Extremely negative
0% 20% 40% 60% 80% 100%
17%
31%
35%
12%
5%
Southeastern Institute of Research, Inc.
These commuters can be reached through more community outreach
events such as commuter appreciation days, bike to work day, and employer
outreach.
Key Action Item
Very few individuals are taking advantage of carpooling and
vanpooling, but the majority of commuters are familiar with them.
4
Not familiar with carpooling
Familiar with carpooling but have not personally carpooled
Familiar with carpooling and have used it in the past
Currently carpooling
0% 20% 40% 60% 80% 100%
21%
40%
30%
8%
Southeastern Institute of Research, Inc.
Future marketing efforts need to focus on the benefits of car/vanpooling as
well as how easy it is to sign up. Marketing ridesharing as not just a
method of saving money, time and the planet, but as a positive experience.
Key Action Item
The two greatest barriers to carpooling and vanpooling today are
not having ride matches, and not having a regular job schedule.
5
No potential ride matches near my home
I prefer the freedom of driving
I don’t have a regular job location
There is no place to meet a carpool/vanpool
No place to park and leave my vehicle
Other
0% 20% 40% 60% 80% 100%
39%33%
26%11%
9%9%
3%2%1%1%
13% Southeastern Institute of Research, Inc.
Expand the Guaranteed Ride Home Program for those who work within the Northern Shenandoah Valley.
Key Action Item
Respondents are not familiar with RideSmart services.
6
Commuter Tax Benefit program
RideSmart
Van subsidy for vanpooling
Commuter Connections
Guaranteed Ride Home program
Park and Ride lots
0% 25% 50% 75% 100%
84%
76%
75%
68%
63%
20%
15%
23%
23%
30%
36%
59%
1%
1%
1%
2%
1%
18%
1%
2%
Not familiar Familiar but have not used Familiar and have usedSoutheastern Institute of Research, Inc.
Highlight RideSmart services through radio, internet, and print
advertisements, instead of just saving money, time, and the planet.
Key Action Item
Rideshare services are not widely offered among employers
7
Employees are most interested in these services
Compressed work weekPre-tax account for transportation costs
Financial benefit for carpooling/vanpoolingFlex-time work schedules
Workday credit for carpool/vanpool timeGuaranteed Ride Home (GRH) program
Carpool ridematchingCompany-organized vanpool
Information regarding ridesharingTeleworking
On-site options and benefits eventReduced cost or free carpool/vanpool parking
Reserved or preferential carpool/vanpool parking
0% 20% 40% 60% 80% 100%
29%28%
26%24%24%23%
21%21%21%20%19%
17%14%
Southeastern Institute of Research, Inc.
Present info on RideSmart services at employee events, and distribute
employer brochure
Key Action Item
The optimal way to reach prospects is to use radio and online media
8
RadioThe internet
EmailTelevision
Text messagesSocial mediaNewspapers
YouTube
0% 20% 40% 60% 80% 100%
18%
13%
13%
11%
8%
8%
6%
2%
26%
23%
21%
11%
12%
11%
8%
3%
44%36%
34%22%
20%19%
14%5%
5 - Most preferredSoutheastern Institute of Research, Inc.
Creation of Twitter, Facebook, Pintrest, and Alignable profiles, as well as a
Google Adwords account
Key Action Item