Nordic rfid social media
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social mediaExperiences1
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ODIN Confidential
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THE MOST ENGAGING EVENTS AREN’T SHARED
ODIN Confidential
5%
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THE MOST ENGAGING EVENTS AREN’T SHARED
ODIN Confidential
5%
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20-25X ROI IMPROVEMENTEvent or Venue
InvestmentSocial MediaInvestment
ODIN Confidential
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20-25X ROI IMPROVEMENTEvent or Venue
InvestmentSocial MediaInvestment
ODIN Confidential
EasyConnectSocial Media on
Steroids
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CHECK-IN & LIKE
Jenna Kelley
ODIN Confidential
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INTIMATE ENGAGEMENT
Write your choice...
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Jenna is checking out the 2012 Genesis Coupe - at the Detroit Auto Show.
What color should she choose:
- Racing Red- Cool blue- Citrus Green- Bold Black
Photospot in-
car
Jenna Kelley
Significant multiplier
by either Timeline
publication or
sponsored story
Write a comment...
ODIN Confidential
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have a 7x multiplier effectPhoto Spots
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MERCEDES BENZ CASE STUDY
Wave VIP pass
Real-Time Photo, Check-In, Like
&Positive Brand
Impression
Brand Amplified by
EasyConnectODIN Confidential
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MERCEDES BENZ CASE STUDY
Wave VIP pass
Real-Time Photo, Check-In, Like
&Positive Brand
Impression
Brand Amplified by
EasyConnectODIN Confidential
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MERCEDES BENZ CASE STUDY
Wave VIP pass
Real-Time Photo, Check-In, Like
&Positive Brand
Impression
Brand Amplified by
EasyConnect
120% positive brand mentions per user
ODIN Confidential
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MERCEDES ADVERT ROI
Cost of FB demographic ad:
Cost of EasyConnect targeted ad:
Conversion rate of FB ad:
Conversion rate of EC ad:
26x efficiency gain$50,000 Equivalent
Spend
$2.80
$ .88
<1%
80%+
ODIN Confidential
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Brand-driven messages for active consumers
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NASCAR generated content Not-NASCAR generated
ODIN Confidential
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marketing investment
10
PAID EARNED OWNED
Value
Rethinking
ODIN Confidential
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The
11
Game
ODIN Confidential
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WHAT THE EXPERTS TELL CLIENTS
“ODIN’s RFID software and solutions are two
years ahead of the closest competitor“
- Tim ZimmermanGartner Group
ODIN Confidential
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SUMMARY Optimize Event and Facebook investment with
EasyConnect
Reach fans, prospects and owners uniquely
Leverage Friends of Fans relationship to massively multiply and amplify stories
Gather excellent analytics for advertising, design and marketing
Have more meaningful engagement
ODIN Confidential
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PATRICK J. SWEENEY II
@PJSweeney facebook.com/ODINRFID