Non Profit Fundraising Trends in AlaskaAFP Alaska Chapter

ASSOCIATION OF FUNDRAISING

PROFESSIONALS – ALASKA CHAPTER

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ASSOCIATION OF FUNDRAISING

PROFESSIONALS – ALASKA CHAPTER

AFP, an association of professionals

throughout the world, advances

philanthropy by enabling people and

organizations to practice ethical and

effective fundraising. The core activities

through which AFP fulfills this mission

include education, training, mentoring,

research, credentialing and advocacy.

-AFP Mission Statement

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ASSOCIATION OF FUNDRAISING

PROFESSIONALS – ALASKA CHAPTER

• Founded 1987

• Over 165 members throughout the state

• Monthly training luncheons & educational webinars

• We provide scholarships for training and conferences

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AFP – ALASKA CHAPTER NPD DAY

NOVEMBER 20, 2015• Alaska Chapter’s National

Philanthropy Day held annually at Denaina

• World renowned speakers Tom Ahern and Simone Joyaux

• Over 300 business and nonprofit leaders at the luncheon

• Awards and recognition for outstanding philanthropy in the community

• Full day of training for fundraising professionals 5

Decrease in Federal funding dollarsDecrease in State of Alaska funding dollars

Trending away from reliance on government grantsComplexity Increased competitionReporting requirements

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Alaska Non Profit Fundraising Trends

#1 Government Grants

Decrease in corporate support

Uncertainty of economic situation

Increase in foundation support

Rasmuson, Block, Carr, Gottstein…

Tied to investment returns

Usually restricted

Predominately programs & capital

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Alaska Non Profit Fundraising Trends #2 Corporate &

Foundation

Increase in Individual Giving Direct mail, events, PCG, online/digital 72% of all contributions* Often unrestricted Increase in major donors

The trend is to increase donor retention vs. acquiring new donors Avg. 2nd year retention is 40%**

Stewardship – build relationships to grow funding Acknowledgment & recognition events Increased multi-channel communication

* Giving USA 2015

** Jeff Brooks

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Alaska Non Profit Fundraising Trends #3 Individual Giving

Increase in Planned Giving

Bequests amounted to 8% of all gifts nationwide*

Individuals can often make larger gifts through bequests, IRAs and legacy designations than through annual gifts

Sum directed from final estates toward charity is estimated 6.3 trillion**

* Giving USA 2015

** Boston College

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Alaska Non Profit Fundraising Trends #4 Planned Giving

Increased use of new technology & platforms

Text to Give

Giving Tuesday

Online micro campaigns (Fundly)

Email fundraising campaigns

Increased use of video and PSAs

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Alaska Non Profit Fundraising Trends #5 New Technology &

Platforms

Increased use of storytelling for fundraising

Movement away from facts and numbers

Stories about the impact of the donation

Stories of clients and how they have been helped

Stories of donors and why they support

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Alaska Non Profit Fundraising Trends #6 Storytelling

Increased training and education by fundraisers The Foraker Group

Numerous classes, webinars and trainings AFP Alaska Chapter

Monthly luncheons Webinars Fundamentals of Fundraising, CFRE

Funders providing funding for capacity building Alaska Community Foundation Mat-Su Health Foundation AK Mental Health Trust

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Alaska Non Profit Fundraising Trends # Education

Ken Miller – AFP Alaska Board Treasurer

907 250-8488 – ken@denalifsp.com

Blogs and websites to favorite

AFP Alaska Chapter

The Foraker Group

Pick.Click.Give. http://www.pickclickgive.org

Thank you!13

AFP Alaska Chapter is dedicated to supporting the fundraising

professional