Nokia's Six Principles for Successful Social Media Engagement
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Nokia’s six principles for successful engagement SOCIAL MEDIA INFLUENCE @amayfield @brilliantnoise brilliantnoise.com
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Antony Mayfield from Brilliant Noise shares Nokia's six secrets at the SMI Vocus 10 Secrets to Social Media Engagement webinar
Transcript of Nokia's Six Principles for Successful Social Media Engagement
Nokia’s six principles for successful engagement
SOCIAL MEDIA INFLUENCE
@amayfield @brilliantnoisebrilliantnoise.com
Model first published Harvard Business Review
Nokia is embracing customer-centric models
Bond
Advocate
Enjoy
Buy
Evaluate
Mckinsey & Co’s Consumer Decision Journey Model
Consider
Nokia’sSocial media principles
Consider the social opportunity in everything we do 1.
TRONSponsorship
image (cc) Disney
Engage in better conversations with more consumers
NokiaSocializer
Deliver personal experiences (be authentic) & earn trust
Nokia’s#FollowFriday
Text
Sharing is more important than control 4.
Nokia Shorts 2011
Define clear objectives from the outset 5.
SocialCommerceSuccess
Invest and commit to social presences 6.
Nokia Connects
Conclusion toward a social business
Further Reading and notes at:
@amayfieldbrilliantnoise.com
Ta-dah!
