Nokia -mini case study
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Transcript of Nokia -mini case study
What % of people do not possess at least one
NOKIA ?
VERY FEW
Based in Finland
Foundation laid in 1865 by Finnish Engineer Fredrik Idestam.
In the 1960s, Nokia became a conglomerate, resulting from a merger of Idestam’s
Nokia AB, and Finnish Cable Works Ltd .
Nokia is headquartered in Espoo , Uusimaa.
Fredrik Idestam
NOKIA has over 1 billion users .
A global market share of 33 percent in 2010.
38% of all mobiles sold in the world in 2008.
What have been the keys to NOKIA’s global strength ?
All price points
All markets.
1.
2.
Durable
Reliable
Affordable
3.
Have a finger on the
pulse of every
country and their
culture.
4.
Developed GSM
- To roam
internationally
5.
Takes a broad
perspective on
competition
What can Nokia do to gain market share in the United States and Europe where its presence is not as strong?
Market to the specific needs and wants of the US and Europe.
Develop a practical understanding of consumer needs, values, and
affordability based on geographical locations and demographics.
Study and “evaluate potential markets” .
Use “ market adaptation”
In the ever-changing world of
mobile technology,
what are the greatest threats to
Nokia’s global presence?
In the ever-changing world of
mobile technology,
what are the greatest threats to
Nokia’s global presence?
Competitors and the fast-paced world of mobile technology.
Others can be more intuitive, innovation-driven .
Other companies that have gained significant market share.
These products and companies have maintained product
differentiation.
Nokia has evolved on a slower rate while trying to maintain low
prices for its international consumers.
RECAP
Created by Shivanshi Srivastava, During a marketing internship by
NIT Rourkela Prof. Sameer Mathur,IIM Lucknow