Group 1Yana Cherepashenskaya, Garry Gonzalez, Ismet C. Cetinguc,

Alexandra Menéndez Meléndez, Md Kabir Hossain Kanak, Zach Foster

Strengths• Global Brand Image• Largest Distributor in the

mobile phone industry• User Friendly

Weaknesses • Weak brand Building

• Difficulty in Localization• Poor after sales service very

few customer care point

Opportunities• Opportunity to expand

with wide range of products feature, and different price range to suit different people

Threats• Maintaining the

position as a market leader• Many cellphone company was entering

to the market with same function at cheap price.

August 14, 2007Breaking News: There Could be A Bomb In Your Pocket

● BL-5C is a Li-ion battery

● 300 million units

● 100 units of BL-5C

● Problems were limited to a

batch

● Overheating batteries were

alarming to countless

consumers

● Batteries overheating while

charging

● Nokia issues advisory for free

replacement of faulty units

● News programs added more

panic with intensive

comparisons

● Flood care centers

● 46 Million batteries voluntarily recalled by Nokia.

● Company called it an “isolated” accident for the injury of a 30 year old woman and assured to compensate injured woman if it’s proven caused by battery.

● Arja Sauminen, Nokia spokeswoman in India blamed Matsushita Electric Industrial by stating “Supplier is responsible for quality”

● Even though the were several suppliers producing BL-5C for Nokia, only the ones are manufactured by Matsushita recalled.

● Company stated that some of the BL-5C may overheat caused by a short circuit while being charged.“Consumers with such batteries can ask for replacements”,said Nokia to prevent similar incidents.

● https://www.youtube.com/watch?v=2MwsGJkaUJE

● Prevented false rumors by stating the supplier should be held responsible

● Handled angry customers with compensation and immediate recall and replacement of the product

● Took immediate action with the supplier after specifically defined the problem

● Shares of Nokia fell 64 cents(2.1%) to $29.84 on NYSE

● September 2013- Microsoft acquired Nokia's mobile phone business as part of an overall deal totaling €5.44 billion (US $7.17 billion).

● April 2014- Deal completed with Stephen Elop, Nokia's former CEO, and several other executives joining the new Microsoft Mobile subsidiary of Microsoft

● November 2014- Nokia began to license product designs and technologies to third-party manufacturers

● June 2015- Dismissed Stephen Elop and Jo Harlow, the last surviving members of Nokia's leadership team to retain prominent positions following the Microsoft takeover

● Nokia Chief designer, Marko Ahtisaari, is now playing bass in a band