Noelle Foutz Portfolio
-
Upload
noelle-foutz -
Category
Documents
-
view
217 -
download
0
description
Transcript of Noelle Foutz Portfolio
![Page 1: Noelle Foutz Portfolio](https://reader034.fdocuments.us/reader034/viewer/2022051519/568c4bb31a28ab49169d33b6/html5/thumbnails/1.jpg)
NM
![Page 2: Noelle Foutz Portfolio](https://reader034.fdocuments.us/reader034/viewer/2022051519/568c4bb31a28ab49169d33b6/html5/thumbnails/2.jpg)
Every continent was once a volcano Just like every great advertiser was once a student.
Unless a volcano erupts, its true potential is never known.
![Page 3: Noelle Foutz Portfolio](https://reader034.fdocuments.us/reader034/viewer/2022051519/568c4bb31a28ab49169d33b6/html5/thumbnails/3.jpg)
I am ready to start building my owncontinent and here’s why....
![Page 4: Noelle Foutz Portfolio](https://reader034.fdocuments.us/reader034/viewer/2022051519/568c4bb31a28ab49169d33b6/html5/thumbnails/4.jpg)
![Page 5: Noelle Foutz Portfolio](https://reader034.fdocuments.us/reader034/viewer/2022051519/568c4bb31a28ab49169d33b6/html5/thumbnails/5.jpg)
I survived swimming with the creative sharks
![Page 6: Noelle Foutz Portfolio](https://reader034.fdocuments.us/reader034/viewer/2022051519/568c4bb31a28ab49169d33b6/html5/thumbnails/6.jpg)
Creative #1
Creative #2Creative #3
Creative #4
Creative #5Creative #6 Creative #7
(Offscreen)
Me!
A retired set designer who was near the university asked for a BYU team to create a Doritos commercial featuring his miniature horse to be entered into the Super Bowl competition. I was asked to be on the team with seven other creatives.We had four weeks to concept, storyboard, and shoot the commercial before submissions were due. We brought in a film team to shoot the commercial and were given funds to produce the spot.
Popcorn (Mini Horse)
![Page 7: Noelle Foutz Portfolio](https://reader034.fdocuments.us/reader034/viewer/2022051519/568c4bb31a28ab49169d33b6/html5/thumbnails/7.jpg)
![Page 8: Noelle Foutz Portfolio](https://reader034.fdocuments.us/reader034/viewer/2022051519/568c4bb31a28ab49169d33b6/html5/thumbnails/8.jpg)
![Page 9: Noelle Foutz Portfolio](https://reader034.fdocuments.us/reader034/viewer/2022051519/568c4bb31a28ab49169d33b6/html5/thumbnails/9.jpg)
I knocked the socks oFf big time executives
![Page 10: Noelle Foutz Portfolio](https://reader034.fdocuments.us/reader034/viewer/2022051519/568c4bb31a28ab49169d33b6/html5/thumbnails/10.jpg)
As I wanted to enter into L’oreal’s Brandstorm competition I recruited two extremely talented guys to work with. We were given the challenge to look at the current market, identify our target market, and then cater an in-store and online experience for the Kiehl’s men’s skincare line. We realized that men are wary of entering a store that initially looks to be female exclusive. We created “The Men’s Door;” an inviting and alluring entrance to the store that would not only attract men but encourage them to come into the store. We tied the in-store experience with the online site in order to create a cohesive experience and make men feel more comfortable on the website. Lastly, we pitched our ideas to L’oreal to win the campus finals. Currently we are preparing for the national finals and creating a new product line for Kiehl’s.
![Page 11: Noelle Foutz Portfolio](https://reader034.fdocuments.us/reader034/viewer/2022051519/568c4bb31a28ab49169d33b6/html5/thumbnails/11.jpg)
Career-OrientedCareer-Oriented
StableStable
Curious
Internet/Tech SavyInternet/Tech Savy
“Effortless Beauty”“Effortless Beauty”
Newly Wed/Not MarriedNewly Wed/Not Married
SocialSocialAGES 25-35AGES 25-35
InnovativeInnovative
“The Practical Professional”
“The Practical Professional”
“The Practical Professional”
“The Practical Professional”
Likes to Look GoodLikes to Look Good
MasculineMasculine
$50K+ Salary$50K+ Salary
SmartSmartSelfishSelfish
TrendyTrendy
DrivenDriven
![Page 12: Noelle Foutz Portfolio](https://reader034.fdocuments.us/reader034/viewer/2022051519/568c4bb31a28ab49169d33b6/html5/thumbnails/12.jpg)
![Page 13: Noelle Foutz Portfolio](https://reader034.fdocuments.us/reader034/viewer/2022051519/568c4bb31a28ab49169d33b6/html5/thumbnails/13.jpg)
I burned the Midnight oil
![Page 14: Noelle Foutz Portfolio](https://reader034.fdocuments.us/reader034/viewer/2022051519/568c4bb31a28ab49169d33b6/html5/thumbnails/14.jpg)
Set up creative review for teams with two teachers and the art director of the Adlab
Teams picked final ideas and started concepting
April19
May8
Briefed by client over the phoneHand-picked team
Game daycreated timeline
Briefed Team and gave them the approximate timeline
Divided everyone into 3 teams With an account Manager, copywriter and art director in each team.
Brainstormed with Team #2
Brainstormed with team #3
Brought in dinner for everyone
Brainstormed with Team #1
Made sure team #2’s ideas were on strategy
Made sure team #3’s ideas were on strategy
Made sure team #1’s ideas were on strategy
Food/mental break for all teams
LIstened to team #1’s ideas
Made sure all teams had what they needed
Sifteo Cubes are an interactive game system built on the timeless play patterns of Legos, building blocks, and domino tiles. Sifteo was a 24One project for which I was the account manager. Our task was to come up with campaign ideas in 24 hours to target moms.
![Page 15: Noelle Foutz Portfolio](https://reader034.fdocuments.us/reader034/viewer/2022051519/568c4bb31a28ab49169d33b6/html5/thumbnails/15.jpg)
Helped team #2 come up with ideas as they were struggling
Helped team #3 regain focus and get back on track
Helped keep energy up among teams
Made sure teams were on track to have everything done by the time the teachers were coming at 7 am
Brought bagels & energy drinks for teams
had two teachers come in to make sure creative ideas were exceptional
Helped teams with whatever they needed
Gathered all materials and made sure teamswould be ready in time
created deck
PItched campaigns to client over skype
Created Deck
Meet The Brothers Cube
![Page 16: Noelle Foutz Portfolio](https://reader034.fdocuments.us/reader034/viewer/2022051519/568c4bb31a28ab49169d33b6/html5/thumbnails/16.jpg)
![Page 17: Noelle Foutz Portfolio](https://reader034.fdocuments.us/reader034/viewer/2022051519/568c4bb31a28ab49169d33b6/html5/thumbnails/17.jpg)
I got friendly with millennials
![Page 18: Noelle Foutz Portfolio](https://reader034.fdocuments.us/reader034/viewer/2022051519/568c4bb31a28ab49169d33b6/html5/thumbnails/18.jpg)
Vittana is a non-profit organization that allows users to lend money to students in developing countries. They asked our research class at BYU to conduct research on millennials’ donation attitudes and habits.
![Page 19: Noelle Foutz Portfolio](https://reader034.fdocuments.us/reader034/viewer/2022051519/568c4bb31a28ab49169d33b6/html5/thumbnails/19.jpg)
I was part of a research team of four who were in charge of exploring who the millennials are, why they donate, and what convinces them to donate. We also looked into what millennials look for in a non-profit organization and how to reach them. We conducted secondary research and synthesized it into an easy-to-read format.
![Page 20: Noelle Foutz Portfolio](https://reader034.fdocuments.us/reader034/viewer/2022051519/568c4bb31a28ab49169d33b6/html5/thumbnails/20.jpg)
![Page 21: Noelle Foutz Portfolio](https://reader034.fdocuments.us/reader034/viewer/2022051519/568c4bb31a28ab49169d33b6/html5/thumbnails/21.jpg)
I came. I strategized. I conquered.
![Page 22: Noelle Foutz Portfolio](https://reader034.fdocuments.us/reader034/viewer/2022051519/568c4bb31a28ab49169d33b6/html5/thumbnails/22.jpg)
801 Racing is fairly new in the market specializing in oil and fuel additives. As a speck project in a media buying class, our assignment was to pick seven locations to hold a promotional event we concepted in order to create more awareness and drive traffic to the brand. We also made media buying decisions with a budget. I personally researched our target market, picked the DMA’s, and helped create the media flowchart.
![Page 23: Noelle Foutz Portfolio](https://reader034.fdocuments.us/reader034/viewer/2022051519/568c4bb31a28ab49169d33b6/html5/thumbnails/23.jpg)
Sports
35-50
TravelersAffluent
Do-it-yourself
Fast food
MusicStable Income
Entrepreneurs
Camping
= Future event locations
![Page 24: Noelle Foutz Portfolio](https://reader034.fdocuments.us/reader034/viewer/2022051519/568c4bb31a28ab49169d33b6/html5/thumbnails/24.jpg)
i’ve blown the top off my college career...
Now i’m ready to laythe foundation for my Future.