Nobody’s Unpredictable © 2011 Ipsos Canadian Public Affairs All rights reserved. Contains Ipsos'...

Nobody’s Unpredictable© 2011 Ipsos Canadian Public Affairs All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.

The Economic Pulse of the World -- Canada in a Global ContextCitizens in 24 Countries Assess the Current State of their Country’s Economy

Canadian Public Affairs October 2011

Public PerspectivesPublic Perspectives

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Canadian Public Affairs Public Perspectives – October 2011 – The Economic Pulse

Contents and Ipsos Reid Public Affairs Canada

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Copyright Ipsos 2011. All rights reserved. The contents of this publication constitute the sole and exclusive property of Ipsos.

In this report Canadians and citizens of 23 other countries assess the current state of their country’s economy. This is the first of a series of Public Perspectives reports that Ipsos Reid Public Affairs (Canada) will distribute throughout the year. We hope that you find it useful.

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How is the Economic Pulse measured?

There are three analytic components that make up the findings of this report:


Canada At A Glance…

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Positive about today’s national economy but declining; less optimistic and declining view of local economy over the next 6 months…

Country - Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? Local --Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy. Local 6 months - Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now

0%

20%

40%

60%

80%

100%

Apr

200

7

Oct

200

7

Apr

200

8

Nov

200

8

Apr

200

9

Jan

2010

Mar

201

0

Jun

2010

Sep

2010

Dec

201

0

Jan

2011

Mar

201

1

Jun

2011

Jul 2

011

Aug

201

1

Sep

2011

Canada - Country Canada - Local Canada - Local 6 MonthsVery good/good Rate 5-7 scale 1-7 Much/Somewhat Stronger

High 87%

Low 43%

High 38%

Low 15%

High 51%

Low 42% 48%

66%

15%


Assessing Each Country’s Current Economic Situation…

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Canadians among the most positive in assessing the current economic situation in their country…

39%89%

74%69%

66%65%

63%61%61%

59%55%

42%34%

31%27%27%

25%21%

17%15%

8%8%

7%4%

3%

TotalSaudi Arabia

SwedenIndia

CanadaChina

GermanyTurkey

AustraliaArgentina

BrazilIndonesia

South AfricaBelgium

PolandRussiaMexico

South KoreaGreat Britain

United StatesItaly

JapanFrance

HungarySpain

% Very Good / Somewhat Good

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad?

--2 Month Trend

Up Flat Down

--

--

--

--

--

--

----

----

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Canadians continue to track well ahead of the Global average and the Americans in assessing the current economic situation in their country…



0%

20%

40%

60%

80%

100%

Apr 20

07

Oct

200

7

Apr 20

08

Nov

2008

Apr 20

09

Jan 2

010

Mar

201

0

Jun 2

010

Sep

201

0

Dec

201

0

Jan 2

011

Mar

201

1

Jun 2

011

Jul 20

11

Aug 2

011

Sep

201

1

United States Canada Global

66%

15%

39%

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Prairies and Alberta most positive in assessment of the current economic situation in the country; Ontario, BC, Atlantic decline…


0%

20%

40%

60%

80%

100%

Ap

r 20

08

No

v 20

08

Ap

r 20

09

Mar

201

0

Jun

201

0

Sep

201

0

Dec

201

0

Mar

201

1

Jun

201

1

Jul

2011

Au

g 2

011

Sep

201

1

Canada British Columbia Alberta Prairies Ontario Québec Atlantic


Most Recent

Prairies 85%

Alberta 75%

Québec 71%

Canada 66%

Atlantic 64%

B.C. 63%

Ontario 59%


Assessing the Local Economic Situation…

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30%64%

53%52%

48%47%

45%43%43%

39%36%

31%26%

24%21%21%

18%18%

17%16%

13%12%

9%6%

5%

TotalSaudi Arabia

ChinaSwedenCanada

IndiaTurkey

GermanyAustralia

BrazilArgentinaIndonesia

South AfricaPolandMexico

BelgiumRussia

United StatesGreat BritainSouth Korea

ItalyFrance

HungarySpainJapan

% Strong (Top 3 - 5-6-7)

Canadians among the most positive in assessing the current strength of the economy in their local area…

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy

--

2 Month TrendUp Flat Down

--

--

--

--

--

----

--

--

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Canadians continue to track well ahead of the Global average and the Americans in assessing the current strength of their local economy…

% Strong (Top 3 - 5-6-7)

0%

20%

40%

60%

80%

100%

Mar

201

0

Jun

201

0

Sep

201

0

Dec

201

0

Jan

201

1

Mar

201

1

Jun

201

1

Jul

2011

Au

g 2

011

Sep

201

1


Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

48%

18%

30%

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Alberta and Prairies lead in assessment of their current local economy; Ontario declines…

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

% Strong (Top 3 - 5-6-7)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Ma

r 2

01

0

Ju

n 2

01

0

Se

p 2

01

0

De

c 2

01

0

Ma

r 2

01

1

Ju

n 2

01

1

Ju

l 20

11

Au

g 2

01

1

Se

p 2

01

1


Most Recent

Prairies 76%

Alberta 67%

Canada 48%

B.C. 47%

Québec 46%

Ontario 42%

Atlantic 39%


Assessing the Local Economic Situation -- Six Months from Today…

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Canadians more in the middle of the pack in projecting the strength of their local economy in next six months…

Looking ahead 6 months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

24%65%

57%54%

52%44%

40%34%

29%19%

17%16%16%

15%15%15%15%15%

14%10%10%

8%7%

6%2%

TotalBrazil

Saudi ArabiaIndia

ArgentinaChina

TurkeyMexico

IndonesiaPoland

United StatesGermanyAustralia

CanadaRussiaSpain

South KoreaSouth Africa

SwedenGreat Britain

ItalyBelgium

JapanHungary

France

% Much Stronger / Somewhat Stronger

2 Month TrendUp Flat Down

--

--

--

--

--

----

--

--

--

--

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Canadians now slightly less positive than Americans in projecting the strength of their local economy in next six months…


0%

20%

40%

60%

80%

100%

Mar

201

0

Jun

201

0

Sep

201

0

Dec

201

0

Jan

201

1

Mar

201

1

Jun

201

1

Jul

2011

Au

g 2

011

Sep

201

1



24%

15%17%

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Quebec, Atlantic and BC trail in assessment of the strength of their local economy in next six months…


0%

20%

40%

60%

80%

100%

Mar

201

0

Jun 2

010

Sep

201

0

Dec

201

0

Mar

201

1

Jun 2

011

Jul 2

011

Aug

201

1

Sep

201

1



Most Recent

Prairies 35%

Alberta 27%

Ontario 16%

Canada 15%

B.C. 12%

Atlantic 9%

Québec 9%

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© 2011 Ipsos Reid. All rights reserved. Contains Ipsos’ Confidential, Trade Secret and Proprietary Information.

The contents of this document constitute the sole and exclusive property of Ipsos Reid (“Ipsos”) and may not be used in any manner without the prior written consent of Ipsos. Ipsos retains all right, title and interest in or to any of Ipsos' trademarks, technologies, norms, models, proprietary methodologies and analyses, including, without limitation, algorithms, techniques, databases, computer programs and software, used, created or developed by Ipsos in connection with Ipsos' preparation of this proposal. No license under any copyright is hereby granted or implied.

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