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No More Mass Marketing
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Transcript of No More Mass Marketing
No MoreMass MarketingA presentation by Karim Gargum, inspired by a Seth Godin post.
The Masses
Most businesses are seeking the masses
They want thebig launch
The PR whirlwind
The aggressive advertising campaign
They’re preparing the ‘big bang’
So What Happens Next?
They start strong, they ‘shock and awe’ the
masses....
And they spend a lot of $$$
They make a lot of money....for a while
0
25
50
75
100
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Thousands of Sales
But they’ve built a sand castle
After the fan-fare, people stop paying
attention
They didn’t have a solid foundation
What could theyhave done?
Don’t TargetThe Masses
Start Small
Can you find a small group of people, and
create something they fall in love with?
If you can, start like that, start with them, give them your full
attention
If you create something they really
enjoy, they’ll talk about it
Start a virtuous circle for your product
You can always do the ‘big bang’ later
More about me - www.KarimGargum.com
The post that inspired me:http://sethgodin.typepad.com/seths_blog/
2009/04/first-ten-.html
Photos sourced from these flickr profiles:
•http://www.flickr.com/photos/stignygaard/
• http://www.flickr.com/photos/clickclickclickclick/