NME Target Audience Analysis

Age range of audience and gender of audience

• The median age for NME is 23 years old. NME readers mostly rely on the editorial and the ads to keep them up to date with new music. They are very interested in finding more about new music. • 66% of NME readers are male and 34% are female readers, however

most of the content inside the magazine is linked to males. This is a reason why most of the readers are male readers.

Genres of music

• Rock • Indie • Folk • Reggae • Alternative

Types of clothes they wear • Adidas • Puma • Top man • Converse • Fred Perry • H&M

Examples of favourite bands/artists• The Cure• The Jam• Purity Ring• Cat's Eyes• Twin Atlantic

Types of jobs they might have: • According to NME media pack, 61% of their readers are ABC1 sector

on the registrar scale. This shows that they earn a good disposable income, so they have jobs such as: teachers, nursing, and accountants. • Moreover, 35% of their readers are students.

Hobbies and Interests • They are very interested in exploring new music. • Attending tours and festivals as they are still young and affluent. • They would be interested in buying designer clothes, as throughout

the magazine they advertise designer items so they would want to buying it.