Nmdl final presentation
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Transcript of Nmdl final presentation
Professional
s
Fashion-Forward
The right
price for
fashion-
forward
professionals
Pit
ch
The
The
BigIdea
“This spring, J. Crew
will have its’ first-
annual sale on all
men’s and women’s
business and career
fashion including 25%
off all suiting, blazers,
and shoes.”
O
urAudience
“We are reaching out
to a younger
generation who is
looking to make that
next chapter in their
life memorable but
are on an extremely
strict budget.”
www.jcr
ew.com/fashionforwardcareer
Th
e Requirements
Deals for
students and for
gift-givers
“Our goal is to
make J. Crew a
leading seller of
professional attire
for the new
generation of
career
professionals.”
Metrics
Tools & Tactics
T
h
e
CrewJ. Crew will offer social
media marketing, public
relations, and blogging
internship positions to
seniors studying
communications,
journalism, or related
degrees.
T
h
e
Bu
dge
t
For the fashion-
forward professional you