Nmdl final presentation

10
Professional s Fashion-F

Transcript of Nmdl final presentation

Page 1: Nmdl final presentation

Professional

s

Fashion-Forward

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The right

price for

fashion-

forward

professionals

Pit

ch

The

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The

BigIdea

“This spring, J. Crew

will have its’ first-

annual sale on all

men’s and women’s

business and career

fashion including 25%

off all suiting, blazers,

and shoes.”

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O

urAudience

“We are reaching out

to a younger

generation who is

looking to make that

next chapter in their

life memorable but

are on an extremely

strict budget.”

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www.jcr

ew.com/fashionforwardcareer

Th

e Requirements

Deals for

students and for

gift-givers

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“Our goal is to

make J. Crew a

leading seller of

professional attire

for the new

generation of

career

professionals.”

Metrics

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Tools & Tactics

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T

h

e

CrewJ. Crew will offer social

media marketing, public

relations, and blogging

internship positions to

seniors studying

communications,

journalism, or related

degrees.

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T

h

e

Bu

dge

t

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For the fashion-

forward professional you