Nmdl yahoo! final presentation
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Transcript of Nmdl yahoo! final presentation
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A Presentation by Tyler Rose
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Yahoo! History• The company was founded in February 1994 by Stanford PhD students,
David Filo and Jerry Yang. • The pair of students started Yahoo! out of a trailer on campus as a way to
organize the information on the internet that interested them. • One day in the fall of 1994, Yahoo! observed its first ‘one million hit day’!• Today, Yahoo! employs nearly 13,200 people and enjoys 600 million
Yahoo! visitors.
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Yahoo! Business Values and Goals
• Yahoo! is all about excellence, innovation, customer fixation, teamwork, community, and fun!
• Given these attributes, Yahoo! is determined to give the everyday individual the information they need to get what they want and seek in the ‘Internet World’.
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The ‘Big Picture’ for Yahoo!• The goal for Yahoo! right now is
promotion. • Today, it seems that sites like
Google and Bing are gaining more ground in terms of publicity.
• To aid Yahoo! with its promotions, I’ve developed a campaign idea to use different social media websites to get the ‘Yodel’ of Yahoo! out into the public mainstream.
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Yahoo! and YouTube• A good way for Yahoo! to promote
itself better would be to make a connection with an established social media site like YouTube.
• Yahoo! could make special promotional ads and tutorial videos for some of the Yahoo! functions that are not as readily familiar to the general public. (i.e. Yahoo! Finance)
• Posting videos on YouTube is relatively cheap, so this would be a good way for Yahoo! to promote itself without sacrificing a large portion of their budget.
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Facebook and Yahoo!
• Yahoo! could also get involved with social media hit Facebook.
• With Facebook, Yahoo! could develop a video game on the Facebook site that would promote their company and enhance their brand image.
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Yahoo! and Twitter• Twitter, being one of the more
popular social media sites on the web, could really help Yahoo! with their promotions.
• Yahoo! could designate a representative from their company to be an ‘official tweeter’ for all things Yahoo!. In turn, a separate Twitter site could be formed where a Yahoo! representative could ‘tweet’ fun and interesting facts about Yahoo! along with answering any questions about a number of the different subsidiaries on the Yahoo! site.
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Metrics of Success for Yahoo!• One of the keys to evaluating the success of this campaign would be to
have Yahoo! develop a web tracking system to track how many ‘hits’ each website is getting. In doing so, the progress of the marketing campaign as a whole can be assessed accordingly.
• Designing a program like this will be crucial to find out if Yahoo! is targeting the appropriate market(s) that it is after.
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Budget Allocation for Yahoo!
Yahoo! Tracking Site-60%Facebook-15%Twitter-15%YouTube-10%
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Timeline for Yahoo!
Feb. Apr. Jun. Dec.0
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YouTube Facebook
Yahoo! Tracking Site