Nivea
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Nivea (pronounced [niˈveːaː] [1] ) is a global skin- and body-care brand that is owned by the German company Beiersdorf. The company was founded on March 28, 1882, by pharmacist Carl Paul Beiersdorf. In 1900, the new owner Oskar Troplowitz developed a water-in-oil emulsion as a skin cream with Eucerit, the first stable emulsion of its kind. This was the basis for Eucerin and later, Nivea. Niveacomes from the Latin word niveus/nivea/niveum, meaning 'snow-white'. [2] During the 1930s, Beiersdorf began producing such products as tanning oils, shaving creams, shampoo and facial toners. The trademark "Nivea" was expropriated in many countries following World War II. Beiersdorf completed buying back the confiscated trademark rights in 1997. During the 1980s, the Nivea brand expanded into a wider global market. Nivea is known for using perfume in their products. Owner Beiersdorf AG Country Germany Introduced 1882 Markets Worldwide Website Nivea.com
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Transcript of Nivea
Nivea(pronounced[nivea][1]) is a global skin- and body-care brand that is owned by theGermancompanyBeiersdorf. The company was founded on March 28, 1882, by pharmacist Carl Paul Beiersdorf. In 1900, the new ownerOskar Troplowitzdeveloped a water-in-oilemulsionas a skin cream withEucerit, the first stable emulsion of its kind. This was the basis forEucerinand later, Nivea.Niveacomes from theLatinwordniveus/nivea/niveum, meaning 'snow-white'.[2]During the 1930s, Beiersdorf began producing such products astanning oils,shaving creams,shampooand facialtoners. The trademark "Nivea" was expropriated in many countries followingWorld War II. Beiersdorf completed buying back the confiscated trademark rights in 1997. During the 1980s, the Nivea brand expanded into a wider global market.Nivea is known for using perfume in their products.
OwnerBeiersdorf AG
CountryGermany
Introduced1882
MarketsWorldwide
WebsiteNivea.com
