The Librarian’s Nitty-Gritty Guide to Content Marketing Workshop
Nitty Gritty Day2 workshop March 2011
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Transcript of Nitty Gritty Day2 workshop March 2011
Getting Down to the Nitty Gritty of How to Find Your Next Job
Day 2
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AgendaAgenda Using LinkedInUsing LinkedIn Networking, A Life SkillNetworking, A Life Skill Email, Blogs and NewsletterEmail, Blogs and Newsletter Preparing for an InterviewPreparing for an Interview Wrap-upWrap-up
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How to create your electronic resume using LinkedIn
By David [email protected]
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Presentations available
• http://slideshare.net/bouncebackstl
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Who is David Strom?
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Agenda
• Ways to beef up your profile• Do’s and don’ts• List all of your positions• Make sure people can contact you• How to grow your network• Ask for recommendations• Privacy and visibility issues
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Why bother
• The new “Parachute”• Typical business uses• What happens if you don’t join• It isn’t just for job seekers• Start small and develop experience and learn
by using more of its features
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Too many choices!
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Your profile
• What is in a name -- header, email identity, and photo
• Status updates
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What to include in your “headline”
• Photo• Email address• A concise way to describe yourself as part of your
name (“computer networking consultant”)
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Sample header files
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Here is one that I like!
My header
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Ways to show your name
• Nancy Shoup, MBA• Nancy Shoup, ace project manager• Nancy Shoup, project manager maven• Nancy Shoup, project manager professional
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Do’s
• Make sure they are people you can visualize in your mind or have some memory
• Do check LinkedIn daily• Make sure you have your settings the way you
intended• Constantly cultivate and feed your network
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Don’ts
• Don’t send out mass invites to more than 30 people at once
• Don’t put non-professional items in your status updates
• Don’t obsess about the number of connections and build slowly over time
• Don’t just get started on the site two weeks before you are changing jobs
• Don’t worry too much about using InMail
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List ALL of your positions
• Both paid and volunteer, part-time and full-time!
• And get recommendations from as many as possible
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Make sure people can contact you
• Under “edit contact settings”
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How to grow your network
• Sending out invites• Accepting requests
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Criteria for adding people
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Now let’s add them!
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Export from email address book
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Be choosey!
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Forwarding requests
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Recommendations
• But I don’t know anyone!• Part time jobs• Family friends, neighbors, other adults who
know you well can be a good substitute
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Recommendations
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Claim a Public Profile URL
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My business card
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Privacy and visibility
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Facebook “marriage”
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Do you want your connections visible?
• Visit this setting first!
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What is the difference?
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Different types of contacts
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Making your contact info visible
• In Profile/edit contacts:
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Profile updates announced
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Status info visible to contacts
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Should you pay for it?
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Finally: make it a daily habit
• For new job postings on your groups• For new connections with your network• To tweak your profile and update your job
history• To update your status with noteworthy
activities, meetings, or plans
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Good luck with your networking!
David Strom(310) [email protected]://strominator.comhttp://webinformant.tvSlides available:http://slideshare.net/davidstrom
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15 MINUTE BREAK
• INTRODUCE YOURSELF TO ONE PERSON WHO YOU DO NOT KNOW.
• FIND SOMETHING OUT ABOUT THAT PERSON THAT WOULD HELP YOU REFER AN OPPORTUNITY TO THEM
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Networking, A Life SkillNetworking, A Life SkillTap the Hidden Job MarketTap the Hidden Job Market
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Property of Property of Frank Frank
DanzoDanzo
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AgendaAgenda How are jobs found?How are jobs found? Elements of a Successful Job SearchElements of a Successful Job Search Personal Marketing StoryPersonal Marketing Story Target companies and peopleTarget companies and people Networking ToolsNetworking Tools Networking GuidelinesNetworking Guidelines Networking ProcessNetworking Process
How are Jobs Found?How are Jobs Found?
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Successful Job SearchSuccessful Job Search
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Personal Marketing StoryPersonal Marketing Story
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LinkedInLinkedIn
Property of Frank Property of Frank DanzoDanzo
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The biggest mistake that job seekers The biggest mistake that job seekers make when networking?make when networking?
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Business CardsBusiness CardsJerry ChapmanSales Professional
34 West Ridge St. Louis, MO 63087
Jerry Chapman
34 West Ridge St. Louis, MO 63087
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Networking ProcessNetworking Process
Friends Family Church Kids Sports Vendors Consultants Accountants
Bankers Attorneys Past jobs Professional Org. Insurance Agents Alumni Org. Neighbors
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Networking GuidelinesNetworking Guidelines
Networking GuidelinesNetworking Guidelines
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Networking GuidelinesNetworking Guidelines
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Networking GuidelinesNetworking Guidelines
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Networking Touch PointsNetworking Touch Points
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Networking Meeting ProcessNetworking Meeting Process
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Do you know anyone on my
target list?
How do you know this person?
May I use your name as an
introduction?
Do you have their current phone
number?
I would prefer to contact them first.
That would be great but you have
already invested time meeting with
me.
I would be happy to contact them so that you do not
need to invest any more time.
If I do not have any luck I will contact you and request
assistance.
No, I should contact them
first.
If that is what works best for you that
will be great.
Would it be alright if I check back with
you in a week?
I want to make sure my follow up is timely after you
make the contact.
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Networking Meeting ProcessNetworking Meeting Process
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Networking ProcessNetworking Process
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Invest in Your Network!Invest in Your Network!
Strengthen Your Network!Strengthen Your Network!
Expand Your Network!Expand Your Network!
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15 MINUTE BREAK
• INTRODUCE YOURSELF TO ONE PERSON WHO YOU DO NOT KNOW.
• FIND SOMETHING OUT ABOUT THAT PERSON THAT WOULD HELP YOU REFER AN OPPORTUNITY TO THEM
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Agenda
• The web site becomes your resume• What about blogs• What about Twitter• Good and bad email choices• How to communicate with prospects• Why an email newsletter is important
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Become master of your domain
No, not that kind of domain!
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The Internet domain!
• You need your own dot com!• Remember my business card?
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Why a domain?
It is all about branding!
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Hosting your Web site
• You need a Web server • A hosting provider (different from domain
provider), also called a registrar• Web browser to control and configure• And content!
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Cheap hosting providers
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Why blogs are a better Web site
• No programming required• Easy to make frequent updates • Easy to quickly change the appearance of your
pages• Automatic posting of your content to Google’s
search index
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The blog IS your Web site
• Make it your first and in some cases your only Web presence
• It is very simple to setup!
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Use blog hosting providers
100Wordpress.com
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Google juice!
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Ties into LinkedIn
• External Web sites• Wordpressblogs• Twitter feed
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List your Web sites
• Use the “other” choice • Also can put a 4th in “Interests”
• This is what it will look like on screen:
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Twitter connection
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Bad email IDs
• [email protected]• Something involving your favorite fruit names• Anything @ juno.com
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Good email choices
• Use your own domain that you mastered• Work proactively with your contacts to keep
in touch• Start your own email newsletter
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Google Apps
• Standard: free and 7 GB mailbox for up to 50 email accounts
• Premier: $50/user/year and 25 GB mailbox and unlimited accounts
• Non profits can get Premier for free!
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Set up your email software with your domain
http://www.google.com/a/cpanel/domain/new119
Why is a mailing list important?
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Email choices
• Free: Yahoo Groups • Cheap: Mailman on
EMWD.com ($4/mo)• Expensive:
ConstantContact.com ($30/mo and up)
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• Need a Yahoo email ID• Find a group name that matches your domain
and book title• Import your contacts and keep adding people
that you meet
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Yahoo
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Constant Contact
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Typical pricing
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Good luck with your job search!
David Strom(310) [email protected]://strominator.comhttp://webinformant.tvSlides available:http://slideshare.net/davidstrom
Preparing For An InterviewPreparing For An InterviewBuild Confidence and WOW employersBuild Confidence and WOW employers
Property of Property of Frank DanzoFrank Danzo
AgendaAgenda
Why interviews fail?Why interviews fail? Interviewers goals?Interviewers goals? Getting Mentally PreparedGetting Mentally Prepared Preparation ToolsPreparation Tools Interview ToolsInterview Tools Follow UpFollow Up
Why Interviews Fail?Why Interviews Fail?
Poor personal appearancePoor personal appearance Poor grammarPoor grammar Poor eye-contactPoor eye-contact Arriving lateArriving late No enthusiasmNo enthusiasm Derogatory remarks about past employersDerogatory remarks about past employers Not doing your homeworkNot doing your homework Being too humbleBeing too humble Talking too much or too littleTalking too much or too little No follow up after the interviewNo follow up after the interview
What Interviewers are trying to conclude?What Interviewers are trying to conclude?
Can you effectively perform the roleCan you effectively perform the role– Focus on achievementsFocus on achievements– Highlight skillsHighlight skills– Share experiencesShare experiences– Demonstrate ability to communicateDemonstrate ability to communicate– FlexibilityFlexibility
Are you professionally and personally Are you professionally and personally motivated to succeed?motivated to succeed?
– Past accomplishmentsPast accomplishments– Why do you want the job?Why do you want the job?– Career ambitionsCareer ambitions
What Interviewers are trying to conclude?What Interviewers are trying to conclude?
Will you fit it in the organization?Will you fit it in the organization?– LikeabilityLikeability– TeamworkTeamwork– InterpersonalInterpersonal
What Interviewers are trying to conclude?What Interviewers are trying to conclude?
Make Sure You AreMake Sure You Are Mentally PreparedMentally Prepared
DODODid vsDid vs
Stop talking about what youStop talking about what you““DID”DID”
for your last employer.for your last employer.
Start talking about what you willStart talking about what you will““DO”DO”
for your future employer.for your future employer.
Interview PreparationInterview PreparationPrior to your interviewPrior to your interview
Write answers to toughest interview questionsWrite answers to toughest interview questions Write answers to toughest behavioral questionsWrite answers to toughest behavioral questions Write out ACCOMPLISHMENT STORIESWrite out ACCOMPLISHMENT STORIES
When Answering QuestionsWhen Answering Questions
NameName NumberNumber TitleTitle Give the conclusion you wantGive the conclusion you want Happy endingHappy ending
Accomplishment StoriesAccomplishment Stories
When you answer questions tell stories.When you answer questions tell stories.
Keeps the listeners attentionKeeps the listeners attention Easier for others to rememberEasier for others to remember Connects you closer to the questionConnects you closer to the question
Property of Frank Property of Frank DanzoDanzo
Accomplishment StoriesAccomplishment StoriesWhen you answer questions tell When you answer questions tell
stories in the STAR format.stories in the STAR format.
ST – Situation – 2 – 3 sentencesST – Situation – 2 – 3 sentences A – Action – 4 – 6 sentencesA – Action – 4 – 6 sentences R – Results – 1 – 2 sentencesR – Results – 1 – 2 sentences
Let’s review an exampleLet’s review an example
Accomplishment StoriesAccomplishment Stories
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Interview PreparationInterview PreparationExerciseExercise1.1. Write answers to toughest interview questionsWrite answers to toughest interview questions
What is your biggest weakness?What is your biggest weakness?
Interview PreparationInterview Preparation
When you get asked to interviewWhen you get asked to interview1.1. REQUIREMENTS vs QUALIFICATIONSREQUIREMENTS vs QUALIFICATIONS2.2. CHEAT SHEETCHEAT SHEET
147Property of Frank Property of Frank DanzoDanzo
Interview PreparationInterview Preparation
1.1. REQUIREMENTS vs QUALIFICATIONSREQUIREMENTS vs QUALIFICATIONS
Let’s review an exampleLet’s review an example
Property of Frank Property of Frank DanzoDanzo
Requirements Requirements vsvs
QualificationsQualifications
Property of Frank Property of Frank DanzoDanzo
Requirements Requirements vsvs
QualificationsQualifications
Interview PreparationInterview Preparation
1.1. CHEAT SHEETCHEAT SHEET
Let’s review an exampleLet’s review an example
Property of Frank Property of Frank DanzoDanzo
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Cheat Cheat SheetSheet
Property of Frank Property of Frank DanzoDanzo
Cheat Cheat SheetSheet
1.1. Send hand written thank you notes to Send hand written thank you notes to everyone you interview with or assists everyone you interview with or assists with the processwith the process
2.2. Email a summary of why you are the Email a summary of why you are the best candidate before the decision date best candidate before the decision date reminding them of your key selling reminding them of your key selling points and your interest in the positionpoints and your interest in the position
3.3. Follow any other agreed upon follow up Follow any other agreed upon follow up from the interviewfrom the interview
Follow upFollow up
Interview PreparationInterview PreparationJob offers are not always given to the Job offers are not always given to the
best candidate but the best….best candidate but the best….
1.1. PreparedPrepared2.2. PerformancePerformance3.3. Follow throughFollow through
Let this be you!!!!Let this be you!!!!
Property of Frank Property of Frank DanzoDanzo
Wrap-UpWrap-Up Creating Your Personal Marketing PlanCreating Your Personal Marketing Plan
– Transferrable Skills – Your Value!Transferrable Skills – Your Value!– Career Options – Your Function!Career Options – Your Function!– Target Companies – Your Focus!Target Companies – Your Focus!– Learning the Culture – Will you fit?Learning the Culture – Will you fit?– Creating an Electronic Presence – Being found!Creating an Electronic Presence – Being found!– Networking – Meeting the right people!Networking – Meeting the right people!– Preparing for an Interview – Standing out!Preparing for an Interview – Standing out!