A More Effective Social Media Presence: Strategic Planning and Project Management (Part 2)
Nine Questions to Strategic Online Presence
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Nine Questions to a Strategic Online Presence
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This is a very simple presentation designed to help produce more strategic, better thought-out online presences.
Transcript of Nine Questions to Strategic Online Presence
Nine Questions to a Strategic Online
Presence
•Consistent visual identity•Usable, well-organized website•Clear goals and well-understood
audiences•A content strategy that includes all
channels•Resources for community management•Measurable monitoring and evaluation
plan
Elements of Strategic Online
Presence
What are you aiming to do with
your blog?
What does success look like—online &
offline?
Who do you need to engage to achieve this
success?
How will you get their attention?
What can they do for you?
What promises are you making?
Can you deliver?
How will you measure your
success?
Where will you start?
