Nimbuzz Nokia App Review By Aditya Govil. Before I begin Skype Windows Live Messenger (MSN) Yahoo...
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Transcript of Nimbuzz Nokia App Review By Aditya Govil. Before I begin Skype Windows Live Messenger (MSN) Yahoo...
NimbuzzNokia App Review
By Aditya Govil
Before I begin• Skype• Windows Live Messenger (MSN)• Yahoo Messenger• ICQ• AIM• studiVZ• GoogleTalk• Yahoo Messenger• Facebook• MySpace• Jabber• GaduGadu• Hyves• Orkut
The Problem
• Lack of comprehensive messenger portal• Lack of VoIP on mobile handsets
A Solution
Some Statistics & Figures• Founded by two Dutch mobile veterans – Evert Jaap Lugt and
Martin Smink• Founded in 2006• Location: Netherlands, Europe• Received $10million initial funding by Mangrove Capital
Partners (the original Skype investor)• 500,000 registered users• 10,000 daily software downloads• Expects 10 million users• Available on Java, Symbian, Windows Mobile, iPhone O.S.,
Android O.S. amongst others• Compatible with more than 1000 handsets
Goods
• Live Contact List• Permanent Log-in• Helps save money
Bads
• Searches by contact name and not contact id• Poor push notifications• Inconsistency
1. Inter platforms (Symbian vs iPhone O.S)2. Intra platform (e.g. Nokia n97 vs Nokia E71)
Demo
Competition Analysis
Name Permanent Log-In Push NotificationsAutomatic WiFi connection capabilities
Nimbuzz Yes/No Yes Yes
Fring Yes Yes Yes
Truphone Yes Yes Yes
Secret Sauce
• Incorporation of a huge number of clients/sites
• Amongst the first
Business Model
• Free
Next Steps
• Upgrade the product suite• Release Nimbuzz Pro• Make it a paid app• Enhance search feature• Refine push notifications• Consistency across different platforms