Yahoo Messenger
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Transcript of Yahoo Messenger
![Page 1: Yahoo Messenger](https://reader038.fdocuments.us/reader038/viewer/2022102521/547469fdb4af9f980a8b5633/html5/thumbnails/1.jpg)
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Yahoo MessengerOnline Community & Service Analysis
Borislav Kiprin – MDMK10
![Page 2: Yahoo Messenger](https://reader038.fdocuments.us/reader038/viewer/2022102521/547469fdb4af9f980a8b5633/html5/thumbnails/2.jpg)
WHAT IS YAHOO MESSENGER?
Yahoo! Voice
Voicemail and file sharing
Plug-ins
Yahoo! Mail integration
Webcam
Offline messaging
Games
Customization
Avatars
MS, Unix & Mac OS compatibility
Multiple language support
Borislav Kiprin – MDMK10
Launched as Yahoo! Pager on March 9, 1999
248 million active registered Yahoo global users by Jan 2008
Features:
Source: http://en.wikipedia.org/wiki/Instant_messaging
![Page 3: Yahoo Messenger](https://reader038.fdocuments.us/reader038/viewer/2022102521/547469fdb4af9f980a8b5633/html5/thumbnails/3.jpg)
TYPICAL LIFE CYCLE OF A COMMUNITY MEMBER
Borislav Kiprin – MDMK10
![Page 4: Yahoo Messenger](https://reader038.fdocuments.us/reader038/viewer/2022102521/547469fdb4af9f980a8b5633/html5/thumbnails/4.jpg)
TYPICAL LIFE CYCLE OF A COMMUNITY MEMBER
Borislav Kiprin – MDMK10 Source: http://clean.cakephp.dk/user-interface
![Page 5: Yahoo Messenger](https://reader038.fdocuments.us/reader038/viewer/2022102521/547469fdb4af9f980a8b5633/html5/thumbnails/5.jpg)
MOTIVATION TO CONTRIBUTING TO THE COMMUNITY
Friends using Yahoo
Customization
History with the Brand
All-in-one portal such as Yahoo integration with the email box
Virtual Life – a second chance to be someone else, someone different
Borislav Kiprin – MDMK10
![Page 6: Yahoo Messenger](https://reader038.fdocuments.us/reader038/viewer/2022102521/547469fdb4af9f980a8b5633/html5/thumbnails/6.jpg)
BARRIERS TO CONTRIBUTING TO THE COMMUNITY
User Pool – Only 248 Mn users…
Service saturation – many channels to communicate with friends
Mobile version – currently only an iPhone one
Strong competition – Skype, MSN, Google Talk…
Social Networks – the preferred com channel with friends and all of them have chat function
Borislav Kiprin – MDMK10 Source: http://en.wikipedia.org/wiki/Instant_messaging
![Page 7: Yahoo Messenger](https://reader038.fdocuments.us/reader038/viewer/2022102521/547469fdb4af9f980a8b5633/html5/thumbnails/7.jpg)
REACHING THE TIPPING POINT
Borislav Kiprin – MDMK10
![Page 8: Yahoo Messenger](https://reader038.fdocuments.us/reader038/viewer/2022102521/547469fdb4af9f980a8b5633/html5/thumbnails/8.jpg)
REACHING THE TIPPING POINT• Going Mobile• VOIP• Combining user pool with MSN (?!?)• Linkage to Social Networks
Borislav Kiprin – MDMK10
![Page 9: Yahoo Messenger](https://reader038.fdocuments.us/reader038/viewer/2022102521/547469fdb4af9f980a8b5633/html5/thumbnails/9.jpg)
REACHING THE TIPPING POINT
Yahoo Messenger with Voice is considered as a tipping point replacing
current fixed line communication with VOIP service similar to Skype.
This is a long waited added value to current
customers.
Borislav Kiprin – MDMK10
![Page 10: Yahoo Messenger](https://reader038.fdocuments.us/reader038/viewer/2022102521/547469fdb4af9f980a8b5633/html5/thumbnails/10.jpg)
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WHAT IS NEXT FOR AN YAHOO
MESSENGER USER?
Borislav Kiprin – MDMK10