Using new media...

...improving public services

Podcasting

Insert link to ‘Social Networking in Plain English’, common craft video.

6 million people have downloaded a podcast

3.7 million listen / watch weekly

28% of Europeans regularly watch video online

New starter inductionChief officer briefings/state of the nationTrainingNewslettersLecturesEvents/conferencesMarketing

Increase engagementIncrease Return on InvestmentInexpensive Quick and easyFlexibleInnovative

Some examples

Some examples

Some examples

Example

... I promise!

Some (pretty big) numbers...8.5 million monthly visitors to MyBarackObama.com13 million member e-mail list 3 million online donors (6.5 million donations)5 million facebook ‘friends’2,000 official YouTube videos

Watched more than 80 million times 442,000 user-generated videos on YouTube

$150 million raised in last month of campaign

So what....Social media is now more popular that

webmail

Engagement with audience - key to making it happen

Do more with less?

Part of the answer... Not the holy grail!