Evito Creds Feb 2009

© 2009 EVITO Limited. All Rights Reserved.

Helping make the most of your marketing $$ in

Europe

Angel BusinessCommunications Ltd.


EVITO delivers a full set of managed services to IT companies looking to outsource any aspect EVITO delivers a full set of managed services to IT companies looking to outsource any aspect of their marketing programs and event organisation throughout Europe, the Middle East and of their marketing programs and event organisation throughout Europe, the Middle East and Africa. Africa.

From individual seminars to large-scale conferences EVITO offers the expertise needed in From individual seminars to large-scale conferences EVITO offers the expertise needed in planning, developing, and executing a successful event that planning, developing, and executing a successful event that helps you stand outhelps you stand out in your in your market. market.

Through its founders, EVITO draws upon many years of experience in the event management Through its founders, EVITO draws upon many years of experience in the event management business across the networking, telecoms, wireless, security, electronics and storage markets.business across the networking, telecoms, wireless, security, electronics and storage markets.

Our unique business network enables us to deliver any size of event for any type of audience Our unique business network enables us to deliver any size of event for any type of audience and take as much or as little as you want off the shoulders of your own internal staff – and take as much or as little as you want off the shoulders of your own internal staff – we we understand understand the sales and marketing needs of IT organisations, the venues, the production the sales and marketing needs of IT organisations, the venues, the production groups and the media partners to help attract exactly the right type of delegate on the day.groups and the media partners to help attract exactly the right type of delegate on the day.

EVITO will manage the necessary strategic and logistical details which ensure that your event EVITO will manage the necessary strategic and logistical details which ensure that your event is a is a complete successcomplete success..

Evito has experience and a track record in planning, developing and executing events in Evito has experience and a track record in planning, developing and executing events in multiple countries around EMEA, While our base is the UK we are able to call upon links with multiple countries around EMEA, While our base is the UK we are able to call upon links with publishers, venues and suppliers in most parts of the EMEA region. Our UK based ensures publishers, venues and suppliers in most parts of the EMEA region. Our UK based ensures effective and timely communications processes with our clients and the attention to detail effective and timely communications processes with our clients and the attention to detail needed.needed.

EVITO ‘at-a-glance’EVITO ‘at-a-glance’


Paul Trowbridge Paul Trowbridge - An experienced and versatile senior IT - An experienced and versatile senior IT marketeer with an extensive background in telecoms , data and marketeer with an extensive background in telecoms , data and storage networking and in a career spanning over 30 years with storage networking and in a career spanning over 30 years with well-known industry brands like 3Com, Bay Networks, Netgear, well-known industry brands like 3Com, Bay Networks, Netgear, Nortel and most recently (1999-2004) Brocade. Since 2004 Paul Nortel and most recently (1999-2004) Brocade. Since 2004 Paul has balanced his SNIA event program management with EVITO’s has balanced his SNIA event program management with EVITO’s client business and has also provided marketing consultancy client business and has also provided marketing consultancy services to North American-based vendors during their European services to North American-based vendors during their European ramp-up stages (eg. 3PAR)ramp-up stages (eg. 3PAR)

Paul brings his vendor experience and understanding to EVITO to Paul brings his vendor experience and understanding to EVITO to help our clients get the most from their marketing programs and help our clients get the most from their marketing programs and in particular their event planning and spending. Paul is also a in particular their event planning and spending. Paul is also a permanent member of the SNW Europe marketing and permanent member of the SNW Europe marketing and conference content management teams and supports other SNIA conference content management teams and supports other SNIA marketing activities as an individual contributor and through marketing activities as an individual contributor and through Angel Business Communications.Angel Business Communications.

Key staff profileKey staff profile


EVITO can manage and implement the necessary strategic and EVITO can manage and implement the necessary strategic and logistical details, which ensure that your event strategy is a logistical details, which ensure that your event strategy is a success:success:

• Understanding your goals Understanding your goals • Development of conceptsDevelopment of concepts• Working with your associated partners/sponsorsWorking with your associated partners/sponsors• Planning and implementing marketing campaignsPlanning and implementing marketing campaigns• Managing all suppliersManaging all suppliers• External speaker procurementExternal speaker procurement• Agenda and speaker liaisonAgenda and speaker liaison• Budget tracking and reportingBudget tracking and reporting• Production and implementation of the event Production and implementation of the event • Post-event follow-up and analysisPost-event follow-up and analysis

We take care of it allWe take care of it all

Taking the right stepsTaking the right steps


Angel Business Communications Ltd – sister company to EVITO - storage focussed publications - SNS Europe, SNS UK, Storage Welt - together with their associated e-newsletters – including SNS Channel E-News – a stable of publications endorsed by SNIA Europe that communicate directly with your target audiences in the major European markets. Chose from pan-European, UK or German-language titles. Plus Data Centre Solutions - that addresses the ever-increasing needs of enterprise customers with data centre based IT infrastructures and architectures.

SNIA Europe events: SNW Europe - features in excess of 100 conference sessions and attracting media from around 15 European countries, SNW Europe is THE independent storage & data management event in Europe. New for 2009 the co-location of Virtualization World and Datacenter Technologies to widen the audience and appeal of the conferences. SNIA Europe Academy – now firmly established in the European calendar – first tour took place in the fall of 2005 – nine locations planned in 2009 – Zurich, Dubai, Stockholm, Copenhagen, Paris, London, Moscow, Warsaw, Rome.

A3 Communications – probably the only European PR firm to specialise in networked storage. Offering the full mix of PR services, our client experience includes 3PAR, BakBone, Data Domain, SNIA Europe, SNW Europe, Texas Memory Systems.

Angel BusinessCommunications Ltd.

The EVITO Eco-systemThe EVITO Eco-system

DWA media – an IT centric media buying consultancy with outlets in Europe, North America and Australasia. Perfect to maximise all types of media campaigns in print, online or direct, designed


EVITO ANZEVITO ANZ

Established in 2007, EVITO ANZ is headed by Paul Talbut, former Established in 2007, EVITO ANZ is headed by Paul Talbut, former chairman of the FCIA and SNIA in Europe and instrumental in chairman of the FCIA and SNIA in Europe and instrumental in bringing those two organizations together in 2003. An bringing those two organizations together in 2003. An experienced IT channel businessman with world-wide contacts experienced IT channel businessman with world-wide contacts and kudos in the industry.and kudos in the industry.

EVITO ANZ as well as mirroring the EVITO EMEA services the ANZ EVITO ANZ as well as mirroring the EVITO EMEA services the ANZ arm of the business provides a wide range of outsourced arm of the business provides a wide range of outsourced services to SNIA ANZ including PR, training, event management services to SNIA ANZ including PR, training, event management and membership support.and membership support.


Event PedigreeEvent Pedigree

Networked storage PR specialists Credential

s

‘Best Storage PR Person‘

Winner, Toigos

‘Storage PR Agency of the

Year’

Winner, Storagesearch

Networked storage PR specialists

Client experience - selection

Hamish Macarthur, CEO and co-founder, Macarthur Stroud International

With a good dose of enthusiasm Fred has always ensured her clients' positioning and messages were clearly understood by market influencers


Examples of results

Bryan Betts, contributor to The Register ,TechWorld, & IT Week

Fred's reliability and industry knowledge is a solid foundation for A3 Communications

This Friday Adapting to Change will welcome Mike Nelson, General Manager,

Fujitsu Europe Limited


Overview and core services

• What is A3?

• An IT communications consultancy focused on the storage space

• A PR and marketing partner with an extremely strong track record

• Where does A3 deploy programmes?• UK• EMEA• USA• AP

• What services does A3 offer?• Press office• Speakers’ corner• Media and analyst relations• Industry and competitors’ watch• Product reviews and awards bureau• Messaging workshops and brand development• Events organisation and support (launches, tours, shows, etc.)• Copy writing (releases, articles, newsletters, case studies, etc.)

Unmat

ched

Exp

erie

nce W

ith

Stora

ge Sta

rtupsVanessa Gamlin, EMEA

marketing director, BakBone

A3 Communications have proven themselves to be

one of the most proactive and results-

orientated PR agencies that I have ever worked with. Their professional

approach as well as their diligent follow-up

continues to be of great benefit to our PR goals

as well as our business.


A3 Communications’ approaches to PR activities

Virtualised: different amounts of budget from the retainer pool are allocated to the various tools each month as required:

• Core-and-edge: a set of core ongoing activities is supplemented with ad hoc projects:

DAS (Direct Attached Strategy): ad hoc projects e.g. releases/case studies are added to the sales strategy when required:

Press office Announcements

Briefings Speaking opps

Awards

Project 1

…Analyst breakfast

Press office

Announcements

Briefings

…

Press tour

Sales strategy

News release

Case study

…

Paul Talbut, SNIA Europe former Chairman and hps, former CEO

Having worked with Fred for several years in the storage networking industry I found her knowledge of the space to be exceptional, something which provides a real advantage to her clients


Example of a six-month PR campaign structure

• Launch phase – months 1 & 2:• Creation of core tools (target lists, editorial calendar, reviews matrix);• Creation of messages tailored to different audiences;• Identification of news for first/launch announcement;

• Ongoing phase – months 3 - 6:• Deploy agreed activities to keep momentum and consolidate profile: news, case studies, contributed copy e.g. top ten tips to enhance your storage performance, comments, press and analyst briefings, etc.

• Review stage – month 6:• Programme review: which tools worked well? Which did not?• Draft and implement fresh programme

Mind-share

Corporate news Product

news

Executive visibility

Channel news

TARGETS

Coverage Market-shareAwards

...

Tony Lock, research director, Freeform Dynamics

I have known Fred for years and she knows what she's doing. She has always been very helpful and responsive, providing me with the information I require and putting me in front of interesting clients

Networked storage PR specialists • You have little time

•A3 drives all the activities from planning to follow up•A3 generates ideas for news, articles, executives’ viewpoints, etc.•A3 manages and chases you – not the other way round!•A3 manages your PR agencies – if requested

• Forecasting and reporting•Quarterly/six-monthly/yearly plans•Monthly activities report and forecast

• Results•Electronic and/or printed monthly coverage report and analysis

• Transparent costs and invoicing•Fees include ongoing expenses e.g. subscriptions, phone, B&W copying

•Local travel and even news distribution are included!•Other travel, clipping agency and other expenses charged at cost

Working with A3 Communications

Neil Patel, former sales director, Northern Europe, Adaptec

PR plays an integral part in our company messaging; in the six years working with Fred I have found her to be an exceptional asset to help us achieve this goal. A3 combines PR expertise but also, and more importantly, in-depth knowledge of the storage industry. Fred understands the market and the players, the technology, and how it all weaves together

Evito Creds Feb 2009

Business

Transcript of Evito Creds Feb 2009