PRESENTATION BY: AMAL MANUEL RVS COLLAGE COIMBATORE ,SULUR

An Overview of NIKE

TYPE: PUBLICINDUSTRY: MANUFACTURING AND DESIGNING SPORTSWEAR AND SPORTS EQUIPMENTSFOUNDED: JANUARY 1964 AS BLUE RIBBON SPORTS, CAME TO BE KNOWN AS

NIKE, INC. IN 1978FOUNDERS: WILLIAM J. “BILL” BOWERMAN AND PHILIP H. KNIGHTHEADQUARTERS: WASHINGTON COUNTY, OREGON,UNITED STATES (NEAR BEAVERTON, OREGON)KEY PEOPLE: PHILIP H. KNIGHT (CHAIRMAN) AND MARK PARKER ( C.E.O. AND PRESIDENT)PRODUCTS: ATHLETIC SHOES, APPARELS, SPORTS EQUIPMENT AND ACCESSORIESREVENUE: US$ 19.2 BILLIONTOTAL ASSETS: US$13.2 BILLIONTOTAL EQUITY: US$ 8.69 BILLION

FOUNDER

WILLIAM J. “BILL” BOWERMAN

FOUNDER

PHILIP H. KNIGHT(chairman)

ORIGIN AND HISTORY

ORIGIALLY KNOWN AS BLUE RIBBON SPORTS(BRS), WAS FOUNDED BY UNIVERSITY OF OREGON TRACK ATHLETE PHILIP KNIGHT AND HIS COACH BILL

BOWERMAN IN JANUARY, 1964.INITIALLY OPERATED AS A DISTRIBUTOR OF JAPANESE SHOEMAKER ONITSUKA

TIGER.IN 1966 BLUE RIBBON SPORTS OPENED ITS 1ST RETAIL STORE IN CALIFORNIA.BY 1971 BRS-ONITSUKA TIGER RELATINSHIP ENDED.THE FIRST SHOE TO CARRY THIS DESIGN THAT WAS SOLD TO THE PUBLIC WAS A

SOCCER SHOE NAMED “NIKE” WHICH WAS RELEASED IN 1971.IN FEB 1972 BRS INTRODUCED ITS 1ST LINE OF NIKE SHOES WITH THE NAME “NIKE”

DERIVED FROM THE GREEK GODDESS OF VICTORY.

Origin and history (continued)NIKE’S 1ST NATIONAL TELEVISION COMMERCIALS RAN IN OCTOBER 1982, DURING

THE BROADCAST OF THE NEW YORK MAATHON.THE FAMOUS SLOGAN FOR NIKE… “JUST DO IT” WAS COINED IN 1988.

INDUSTRY DEFINED

20,000 retail accounts throughout the U. S. using independent distributors and also has contracts with 110 other countries

Also has agreements with Internet companies and subsidiaries

Operates within the sports footwear and apparel market.

NIKE PRODUCTS

They design, develop, and market high quality active sports apparel, equipment, and accessory products

Nike distributes one new shoe style every single day

The company presently sells roughly 300 models of athletic shoes in 900 styles for 25 different sports.

TARGETTED CUSTOMERS

Their products are made for men, women, and children of all ages.

Nike's target market for their shoes is

males and females between 18 and 35 years old.

NIKE SPORTS GOODS

NIKE SHOES AND BAGS

NIKE ACCESSORIES AND APPARELS

NIKE’S COMPETITORS

THE MAIN FIRMS ARE REEBOK, ADIDAS, FILA, PUMA, TAYLOR

MADE, CONVERSE, NEW BALANCE, ETC.

THE GLOBAL MARKET SHARES OF ATHLETIC FOOTWEAR

OUTLET OF

VISION“TO BRING INSPIRATION AND

INNOVATION TO EVERY ATHLETE IN THE WORLD”

SWOT ANALYSIS OF NIKE,INC

STRENGTHS: IT IS A HARD COMPETITOR.STRONG AT RESEARCH AND DEVELOPMENT.IT’S THE NO. 1 SPORTS BRAND IN THE WORLD.

WEAKNESSES:1) LACK OF DIVERSIFIED RANGE OF SPORTS PRODUCTS.2) HEAVILY DEPENDENT UPON MARKET SHARE OF FOOTWEAR.3) RETAIL SECTOR IS VERY PRICE SENSITIVE.

OPPORTUNITIES:4) NIKE HAS ALSO BECOME A FASHION BRAND.5) THERE ARE MANY MARKETS LEFT UNEXPLORED ON

INTERATIONAL BASIS.

THREATS:6) COSTS AND MARGINS ARE NOT STABLE.7) COMPETITORS ARE DEVELOPING ALTERNATIVE BRANDS TO

TAKE AWAY NIKE’S MARKET SHARE.

NIKE SPONSORED TEAM JERSEYS

SPORTS PERSONALITIES SPONSORED BY NIKE

WEBSITE

NIKE SHOWROOM

VIDEO

Video