Nike plus digital strategy
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Transcript of Nike plus digital strategy
Nike Plus Digital Strategy
Stefany Banda
The Mission: Just Do It!
• Increase brand awareness• Create a digital identity• Engage our audience
Our Target Audience
• Active people of all ages• Athletes of all ages
Measuring Success
• Google Analytics• Social Media Presence• Brand Reputation
• Connecting and Engaging• Post Frequently, Interact Always• Like, Share, Repeat.
• #hashtag frenzy• Favorite, mention, retweet, repeat.• Paint the picture (photos!)
• Real-time video• Photo Contests• Likes = Success
#hashtags to use
• #Nikeplus • #Nike• #Nikeplusrunning• #Nikeplusapp• #Nikeplusrunner• #Nikeplusfuelband• #Nikepluscommunity• #Run • #Fitness• #Justdoit
Budget
• SEO: $1,120 per month• Pay per Click: $1,120 per month• Social Media: $480 per month• Mobile: $160 per month• Content: $160 per month• E-mail: $160 per month• TOTAL: $3,200
Conclusion
Launch, Recognize, Respect.