Nike plus digital strategy

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Nike Plus Digital Strategy Stefany Banda

Transcript of Nike plus digital strategy

Nike Plus Digital Strategy

Stefany Banda

The Mission: Just Do It!

• Increase brand awareness• Create a digital identity• Engage our audience

Our Target Audience

• Active people of all ages• Athletes of all ages

Measuring Success

• Google Analytics• Social Media Presence• Brand Reputation

Facebook

• Connecting and Engaging• Post Frequently, Interact Always• Like, Share, Repeat.

Twitter

• #hashtag frenzy• Favorite, mention, retweet, repeat.• Paint the picture (photos!)

Instagram

• Real-time video• Photo Contests• Likes = Success

#hashtags to use

• #Nikeplus    • #Nike• #Nikeplusrunning• #Nikeplusapp• #Nikeplusrunner• #Nikeplusfuelband• #Nikepluscommunity• #Run • #Fitness• #Justdoit

Budget

• SEO: $1,120 per month• Pay per Click: $1,120 per month• Social Media: $480 per month• Mobile: $160 per month• Content: $160 per month• E-mail: $160 per month• TOTAL: $3,200

Conclusion

Launch, Recognize, Respect.