How the Sitecore platform supports

Mobile Apps solutionsNicolai Winch Kristensen

Sitecore

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Nicolai Winch KristensenSales Engineer Lead Sitecore Nordics & Middle East

© 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of SitecoreCorporation A/S. All other brand and product names are the property of their respective owners. 3

Sitecore and Connected ExperiencesWhat isSitecore?- How do Sitecore support connected user experiences

Omnichannel -Traditional CMS vs Headless CMSApproach and architecture. Benefits and Tradeoffs

Sitecore Omni and Mobile AppsHow we have developed our technology to (better) support Omnichannel and mobile development

ReferencesCustomers using Sitecore Omni for mobile apps

Agenda

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Whatsin the Box?

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The Content Hub

XM - Content

Management

Channels

Web

SegmentationHandling

Automation/Nurturing

AnalyticsA/B Testing Personalization

XP

Customer

Insights

Data Layer

Experience Database

(xDB)

Mobile Email

XC

Commerce

CortexMachine Learning

Portals IOT Print Headless JSS

The Content Customer

Experience

ToolsBackbone

PIM DAM

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xDB- Single View of the Customer

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Sitecore is (partly) a CMS - Originallya WCMS.

Component Based- Presentation 100% separatedfrom Content

Editors can: orchestratecontent components for the Web .

Marketerscan: createconnectedexperienceswith marketing features suchas:

-personalization

-A/B Testing

-MarkeitngAutomation

-Emailmessaging

-Segmentationtools

-Analytics tools

Sitecore Summedup!

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TraditionalWCMS

VS

HeadlessCMS

Twoapproachesto CMS

Sitecore actuallysupports both approaches!

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Headless

© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

The headless CMS concept is one born of the

to focus on engaging customers with personalized content via multiple channels at all stages of the customer journey. As the content

it has no presentation layer attached) just one instance of it can be used for display on any device; website, mobile, tablet, Internet of Things devices, smart watches, etc.

https://sitecoresymposium2017.smarteventscloud.com/exhibitor/login.do

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Headless

What is headless?

"API-only" approach to WCM

Front-end developers to access "pure

Develomentof frontend can be done decoupled from the CMS

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© Copyright 2018 Sitecore

XCCommerce

PIM DAM

HTML Decoupleddelivery: App development

Sitecore PersonalizationEngine

Sitecore Presentation Layer

Rendering Engine

Sitecore ServiceClient

XPWith xDB

XM - CMS

HTML

Pure Content

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ProsvsCons usingthe Headlessapproach

Editors lacking control of Content Editing

Marketers have limited control over the content presentation, personalization, automation etc.

Personalization and Analytics are integrated separately

Front-end developers to access "pure content

Harder to maintaincontextual and connected Experiences across channels

Channelindependent

Front-end totally decoupled from Backend CMS

Front-end developers work in their usual tool for creating applications. E.g. React, Angular, Vue etc.

LessCMSvendorspecificdomainknowledge needed

Easier to maintain contextual and connected Experiences across channels

PROS CONS

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SitecoreOmni

Sitecore JSS

Build Sitecore applications

using modern JavaScript libraries

Sitecore GraphQL

Modern query language to the

Sitecore API

Sitecore Services

Use standard services to

access Sitecore content directly

Universal Tracker

Capture interactions

online and offline on any device in

any state

Sitecore Experience Accelerator

JSON Data Modelling and

Layout Service to render webpages

in JSON

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New Sitecore JavaScript Service (JSS)

Complete toolkit for modern JavaScript developers

React, React Native, Angular, Vue

Build full-fledged solutions (SPAs, PWA, websites)

Deploy in a physically decoupled manner and run headlessly

Full Experience Platform capabilities:

What is Sitecore JSS?

Fully integrated with XP?

- Experience Editor

- Personalization and testing

- Tracking & analytics

© 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of SitecoreCorporation A/S. All other brand and product names are the property of their respective owners.

© Copyright 2018 Sitecore

XCCommerce

PIM DAM

HTML Decoupleddelivery: App development Decoupleddelivery: App development

Sitecore PersonalizationEngine

Sitecore Presentation Layer

Rendering Engine Layout Service

Sitecore ServiceClient

XPWith xDB

XM - CMS

HTML

Pure content

JSON

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The Universal Tracker

Universal Tracker

Capture interactions online and offline on any

device in any state

Experience

Database

(xDB)

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© Copyright 2018 Sitecore

XCCommerce

PIM DAM

HTML Decoupleddelivery: App development Decoupleddelivery: App development

Sitecore PersonalizationEngine

Sitecore Presentation Layer

Rendering Engine Layout Service

Sitecore ServiceClient

XPWith xDB

XM - CMS

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Benefitsof the Sitecore Omni (JSS + Universal Tracker )

Headless Benefits of:

Decoupled architecture. Channel independent delivery

Developer freedom use familiar tool react, angular, Vue

Faster time to market

But still support for:

Content Editing layout control for Editors

Marcom cap. - Personalization and A/B Testing

Tracking to xDBvia Universal Tracker

© 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of SitecoreCorporation A/S. All other brand and product names are the property of their respective owners.

When one Swedish beauty products company, Oriflame, selling direct wanted to extend its worldwide reach to an audience with specific needs and technology habits, it knew it needed a new approach. Chinese customers with advanced mobile and chat habits were growing impatient with the simplicity of a responsive mobile website.

OriflameOriflameworked with a Chinese design company to create an app that integrates with the WeChat platform, with both personalization and analytics capabilities It was specifically developed for social sharing, where content can be published and shared quickly and seamlessly Marketing editors could create content once, and through Sitecore

on the WeChat app

Developed an app using Sitecore JavaScript Services Technical Preview, which differentiates itself from other headless CMS implementations by retaining personalization and analytics capabilities Enabled content to be shared from the app and viewed by marketers without the recipient needing WeChat installed Decreased time to market, with the app in early stages of launch faster than expected

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Innogy CZGerman energy supplier in the Czech Republic needs to balance customer expectations around self serve energy meters; however, unlike other European nations, there is no national smart meter rollout in the Czech Republic. Customers are demanding the same level of customer service.

Ease: Customers get up-to-date usage and pricing without having to do anything

Precision: Innogy CZ staff have the ability to track energy trends and other data at any time

Transparency: Thanks to easy access to bills and forecasting data, the customer experience has improved

Engagement:32,000 mobile apps users registered and 4,000 IoT sensors installed

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Today many existing clients are in the process of developing new mindblowingsolutions with Sitecore JavascriptServices.

Within industries such as:ManufacturingFMCGBeverageServicesGovernmentFinanceAnd