Nick Smith Managing Director, Australia & New...
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The World of Pitney Bowes Nick Smith Managing Director, Australia & New Zealand
Transcript of Nick Smith Managing Director, Australia & New...
The World of Pitney BowesNick SmithManaging Director, Australia & New Zealand
In today’s world, complexity is a constant and error-free is the expectation.
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Target the right customers and find other audiences like them with existing customer information
Deliver even greater context to your communications to get noticed and be relevant
Know your customers’ preferred channels for communication to drive engagement
Provide security with your customers’ personal information
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Today, we are faced with the need to…
75%of mobile users shop with their mobile device.
Source: Nielsen
1B globally connected digital buyers purchasing physical goods.
Source: eMarketer
The new landscape of global commerce.
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$1T in digital purchases of goods, physically shipped.
Source: eMarketer
86% of marketers say that online combined with offline as part of one integrated campaign is critical to long-term success.
Source: Forrester
74% of smartphone owners use location-based services.
Source: Balihoo
Significant shifts in technology, innovation and connectivity are driving the convergence of physical and digital transactions in the world of commerce.
Stay ahead of customer needs and preferences.
Gaining an accurate picture of your customers’ preferred choices and behaviors is challenging in an increasingly digital world where customer data is fragmented, low-quality or incomplete.
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Know precisely where and how to deploy your resources and make better decisions.
Location intelligence increasingly makes it possible for companies to make smarter strategic decisions, uncover new opportunities and target customers at just the right time in just the right place.
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Reach your dynamic, connected customers in meaningful ways.
To be successful, businesses need real-time insight to connect the dots in their customers’ complicated lives and deliver engaging, relevant messages across all touchpoints.
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For us, getting it right matters. We deliver accuracy and precision across the connected and borderless world of commerce to help our clients create meaningful impact.
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Nick SmithManaging Director, Australia & New Zealand
T +61 2 9475 3318M +61 406 998704
