ian musya

Caroline please explain this slide, it is not making heads or tails, thank you

Niche Consultancy Team

Ian MusyaGeneral Manager

Caroline MellyFinance Manager

Laban BorePublic Relations

Manager

Philip KeterSales Manager

VisionTo be a honest and empathetic project team that will be recognized internationally.

We are committed to growing as a consultancy group and delivering value-added projects to the end users.

Mission

Core Values

Core Values

Integrity & Honesty

Superior Customer Service

Team Work

Innovation

Results Oriented

Quality

Agenda

Section 1: Define problem statement

Section 2: Case study

Section 3: Describe marketing plan for adoption

Problem Statement• Matrix paradigm offer training programs

to improve competencies of sales people to achieve high sales performance.

• Create a marketing plan for an existing facebook page.

• The plan will create awareness of Neuro-selling technique 1st and 2nd June, 2016 event in Malaysia and to navigate potential clients to attend the event.

Case Study (Neuro Selling)

Background (BrainTrust)Braintrust help companies institutionalize visual storytelling and insights-based selling techniques across the enterprise that create differentiation, an urgency to change, and a clear buying vision for their customers and clients.• Customers buy from people they TRUST and find CREDIBLE• 53% of all buying decisions were dictated by the interactions and conversations

Executives had with the field sales organization.• Field interaction had more impact than product (19%), brand loyalty (19%),

and price (9%) combined. As such, BrainTrust believe that the success of your initiatives, product launches and corporate strategy often boil down to how well your salespeople tell your story.

Gain exposure via video marketing whether live streams, Q&A, event recaps, and announcements.-showcase product and services-demonstrate BrainTrust expertise-give clients behind the scenes look-clients testimonials-create tutorials of procedures to help clientsAverage of 2 videos in a month

BrainTrust On Youtube

Background Smart Tribes Institute Be an influential leader

“We’re now collaborating and communicating better, moving through healthy conflict to positive outcomes, and we’ve increased our compassion for one another—absolutely critical given our breakneck pace of

growth.”Dave Selinger

CEO, RichRelevance

Propel sales results“We now have massive momentum… we have a clear and rapid path to increased sales, we’re getting more

meetings, closing faster, having more fun and lot less stress. I have new tools to develop my sales team faster and keep them on track.”

Tom MooreDir. Sales & Marketing, Baxter Manufacturing

Create engaged culture“The results have been remarkable. Our employees are more engaged and taking greater initiative, our

emerging leaders are learning how to be more effective and mentoring their reports to be the same, and our company is reaping the substantial benefits.”

Michael VanErdewykCEO, ReliaMax

Smart Tribe’s Events Promotion of events messages follow 3 of the Maslow’s hierarchy of needs principles.

1. Safety2. Belonging3. Mattering

Marketing Plan For Adoption

What is the current facebook site traffic?

What are the objectives of the marketing plan?

What is the advertising strategy?

How to measure level of success based?

What is the marketing budget? Recommendation

Current Facebook Site Traffic240 likes as at 6th May, 2016

Recent posting:2nd May, 2016 0 likes & 0 share28th April, 2016 1 likes & 0 share25th April, 2016 2 likes & 4 shares21st April, 2016 1 likes & 4 shares

Frequency of posting: Average of 3 day difference in between postings

Marketing Plan Objectives Cultivate a good relationship with customers - Understand what motivates customer behavior, it has a better shot at influencing that behavior by meeting their customers’ needs.Advertising campaign scheduling - By knowing the precise needs, Matrix Paradigm can run content at only certain times of the day, certain days of the week, or start and stop advertising as necessary based on the needs of the business.Establish a following - Connecting with existing customers and contacts across various social media platforms i.e. G+, Linkedin, Twitter, Youtube Expand your social influence - Adding new, targeted connections to your networks.

Advertising StrategyContent should satisfy:

• Safety, Belonging & Mattering• Truly engaging Values, Mission & Vision• Create an identity that promotes Cultural Rituals• Transparency, Accountability Structures, Feedback & Fairness

40%

30%

20%

10% Direct interaction via inboxAudio-visual

Static images

Text

Measuring Of Success ToolFacebook Insights tool measures interaction of users on the fan page.Admin is able to determine:

• Best time of day to post• Best day of the week to post• Type of content most popular

Facebook Insights is constantly updated to reflect page’s development and any patterns that may form.

Marketing Budget

Recommendation - Future• Link different social media platforms to share same

information across and reach a wider audience.• Develop one CRM to store client’s information from the

different social media platforms to observe the client’s behaviour in relation to offering promotions.

• From CRM measure stickiness between periods“Stickiness = Frequency * Duration * Site Reach”

• Narrowing down to a single user, marketers can find out the frequency and monetary value of the particular user and be able to predict if they will spend money or not again on the offering.

Lamb, C. W. (2012). Marketing. (illustrated, Ed.) Cengage Learning