Niche Marketing – Who is Your Perfect Customer?

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Tammy Hawk-Bridges

Inspiration and Marketing Strategies for Entrepreneurs

Hi there I’m Tammy!Ready to learn about

marketing?!


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Hi there! My name is Tammy Hawk-Bridges. I provide marketing training and education for entrepreneurs.

I hope you’ll visit my website Perfect Marketing Equation - www.perfectmarketingequation.com and also follow me on Twitter @THawkBridges.

http://www.perfectmarketingequation.com

Niche Marketing –Who is Your Perfect Customer?

Perfect Marketing Equation© All Rights Reserved.

Want the secret to huge success and riches?

Focus.Laser focus and super-clarity.

This is the magic potion that makes dreams come true. People that are incredibly successful are FOCUSED. They know what they’re doing, why they’re doing it, and WHO they’re doing it for.


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In this marketing lesson we’re going to talk about your Perfect Customer. This is the person or company that’s the perfect fit for your business.

What makes marketing especially hard is the fact that we now live in an 8 second or less attention span world.

You’re not just competing for business, your competing for someone’s attention.


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Niche Marketing is About Achieving a Connection

If you don’t have ANY sort of marketing strategy in your business and you have no idea who you’re even talking to, then you don’t even know if they even care about what you sell in the first place!


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How do YOU Take in information? Do you scan everything while you’re reading Facebook, sending a text and buying a pair of shoes online? If yes, then you’re just like the majority of us.

If you read every little detail of every thing and let every little second of it sink in, then not only are you 2% of the population, but you’re a marketer’s wet dream.


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We are a society of people that are exhausted by information and we have everything we want at our fingertips. So if you aren’t talking directly to ME in a language that I understand, well then guess what? I don’t hear you! If your marketing efforts are generic, guess what? I don’t hear you.

You can’t just talk to me about things YOU need to sell. You have to talk to me about things I need/want to buy. Do you understand the difference?


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Niche Marketing –Connect with Your Perfect

Customer in 5 Steps


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1. Who are they?

You should be SO intimate with your Perfect Customer profile that you have an avatar of them you’ve even given a name to. It needs to be printed out and put on your wall above your computer so they’re constantly in your face.

Not only that but they need to be the first consideration for every single decision you make in your business.


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2. What is their language?

Are you able to talk to your Perfect Customer in their language? Do you know their needs? The problems they face in their business? What are they looking for? What do you do that is perfectly aligned with their needs?


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3. How do they know?

When your Perfect Customer visits your website do they know you’re talking to them at HELLO?

The average person spends about 3 seconds on a website before they’re onto the next thing. What makes them stay?

Remove yourself from the equation, also remove your ego and your own agenda and look at everything from their perspective. How does it look?


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4. What do they need?

Have you done hard research and you’re 100% certain that you’ve matched something they need with what you sell?

What kinds of research? How extensive? What were your resources? Are you sure they’re 100% accurate? So much that you’re willing to bet everything on it?


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5. How will you attract them?

In the world of the 8-second attention span it’s not enough to ask people to buy something from you, you have to compel them to!

By using a tool like blogging you can put yourself in a position of an expert and write brilliantly about problems your Perfect Customer faces and then give them solutions.


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Niche Marketing Magic

When you learn to talk the language of your Perfect Customer so well, so eloquently, this is when the magic happens in your business.

So I ask you –Who is your Perfect Customer?


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If you don’t know or you’re feeling uncertain, come to terms with this before you go any further in your business.

Know your Perfect Customer well, let them be the motive of every decision. I promise you, these are the business tactics and marketing strategies of success!


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If you enjoyed this presentation you can visit

my blog and read the entire post:

http://www.perfectmarketingequation.com/niche-marketing-who-is-your-perfect-customer/

http://www.perfectmarketingequation.com/niche-marketing-who-is-your-perfect-customer/


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Please visit

www.perfectmarketingequation.com

for many other marketing lessons for

entrepreneurs!

http://www.perfectmarketingequation.com


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Also check out these FREE training resources:

Design Your Own Marketing Strategy & Process:

www.perfectmarketingequation.com/marketing-strategy-

blueprint-for-2015/

How to Find Your Niche:www.perfectmarketingequation.com/niche-marketing/

The Pajama Entrepreneurwww.thepjentrepreneur.com

http://www.perfectmarketingequation.com/marketing-strategy-blueprint-for-2015/

http://www.perfectmarketingequation.com/niche-marketing/

http://www.thepjentrepreneur.com


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Also check out my Video Marketing Library for quick

lessons on how to market your business!

www.perfectmarketingequation.com/marketing-videos/

http://www.perfectmarketingequation.com/marketing-videos/


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Connect with me!

Twitter:

www.twitter.com/THawkBridges

Facebook:

www.facebook.com/TammyHawkBridges

YouTube:

www.youtube.com/user/THawkBridges

Google:

https://plus.google.com/u/0/+TammyHawkBridges

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Niche Marketing – Who is Your Perfect Customer?

Marketing

Transcript of Niche Marketing – Who is Your Perfect Customer?