“Niche Marketing Of Exclusive, Unique, Tourism Products” Hiran Cooray Deputy Chairman, Jetwing...
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Transcript of “Niche Marketing Of Exclusive, Unique, Tourism Products” Hiran Cooray Deputy Chairman, Jetwing...
“Niche Marketing Of Exclusive, Unique, Tourism Products”
Hiran Cooray
Deputy Chairman, Jetwing Hotels
Reasons for the lack of progress thereafter?
• The prevailing war
• The down turn in the economy
• The policy makers
Jetwing Evolves In The 1970’s
• From a Contractor, Entrepreneur to Hotelier
• Mass market, budget hotels such as Jetwing Blue Oceanic and Jetwing Seashells…
Jetwing Evolves In The 1990’s
• Exclusive, boutique hotels, such as Jetwing Lighthouse, and Jetwing Beach…
Jetwing Evolves In The 2000’s
• Lifestyle Hotels such as Jetwing Vil Uyana, Jetwing Warwick Gardens and Jetwing Kurulubedda
How Jetwing Adopted To Change
• The opening of Sri Lanka’s first purpose built hotel – Jetwing Ayurveda Pavilions
Other Avenues Jetwing Used
• Service Standards
• CSR
– Projects completed : Tuk! Tuk! and the Jetwing Youth Development Project
– Projects currently being implemented: the Jetwing Eternal Earth Project
• Training and development of our people
Where Jetwing Is Now
• The launch of Jetwing in Auckland, New Zealand
• Management of a project in Cochin
• Breaking ground in Cambodia and Laos